Creative Branding and Marketing Conference

Check back later for information on the 2010 progam!

Tuesday, March 24, 2009 • OKC COX Convention Center
When the economy slows down, you need marketing and packaging that make a difference and deliver results. Attend this conference to learn the importance of effective branding and marketing and discover how you can help your organization determine corporate strategy in a challenging economy.

Who should attend:

Organizations interested in developing or revitalizing their brand and utilizing creative marketing techniques.
Organizations that want to motivate employees and build momentum around a brand.

Conference Topics
The Creative Branding and Marketing Conference will address the importance of branding, the development of brands, the evolution of brands, new product branding and marketing, and creativity in marketing. In addition, the conference will include a panel discussion about marketing a brand in a challenging economic environment.

Featured Speakers:

Ashley Ball
Senior Vice President, Creative Director, Ackerman McQueen, advertising company for the Oklahoma City Thunder

Stan Clark
Owner, Stan Clark Companies, Stillwater, OK

Mick Cornett
Mayor, City of Oklahoma City, OK

Dr. John Deighton
Professor of Business Administration, Harvard University, Cambridge, MA

April Gonzalez
Director of Creative Services, Chesapeake Energy Corporation, Oklahoma City, OK

Tiffany Sewell-Howard
Chief Executive Officer, The Charles Machines Works, Inc., Perry, OK

Rodney Lipe
Co-President/Director of Client Services, Ackerman McQueen, advertising company for the Oklahoma City Thunder

Vance Overbey
Executive Director of Marketing Management, AT&T, Atlanta, GA

Susan Packard*
Cofounder and President of Brand Outreach, HGTV, Knoxville, TN

Tracy A. Suter
Associate Professor of Marketing, Spears School of Business, OSU, Stillwater, OK

Michelle Thomas
Brand Marketing Manager, Zappos, Henderson, NV

Kyle Wray
Director of University Marketing/Special Assistant to the President, OSU, Stillwater, OK

*Optional luncheon presentation: “The Leader Within: Growing Your Leadership Team”

Underwriters:

To become an underwriter for this program, fill out the underwriter form and fax to 405-744-6143. If you would like more information on becoming an Underwriter for this program, please contact Gaye Trivitt, Program Coordinator in the OSU CEPD Office, at 866-678-3933 or 405-744-5208 or email gaye.trivitt@okstate.edu.

Featured Speakers:

Underwriters:

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