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MKTG 3213
Marketing.
Prerequisite: minimum of 45 credit hours. Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.
MKTG 3323
Consumer and Market Behavior.
Prerequisite: 3213. Qualitative and quantitative analyses of the behavior of consumers; a marketing consideration of the contributions of economics and the behavioral disciplines to consumer behavior.
MKTG 3433
Promotional Strategy.
Prerequisite: 3213. Promotional policies and techniques and their application to selling problems of the firm.
MKTG 3473
Professional Selling.
Prerequisite: 3213. Skills to understanding the professional personal selling process. Strong emphasis on the communications function of personal selling. Lecture sessions combined with experiential exercises and role playing.
MKTG 3513
Sales Management.
Prerequisite: 3213. Sales planning and control, organization of the sales department, developing territories, motivating salespersons and control over sales operations.
MKTG 3613
Retailing Management.
Prerequisite: 3213. Applied marketing knowledge, with attention given to those concepts and methods which provide the necessary foundation for a retailing manager.
MKTG 3713
Sports Marketing.
Prerequisite: 3323 and 3433. Applied marketing knowledge with attention given to those concepts and methods used in sports marketing.
MKTG 3813
Business to Business Marketing Management.
Prerequisites: 3213, 3323. A strategic overview of the marketing of products and services to business, government and not-for-profit organizations.
MKTG
4113*
Marketing Decision Analysis.
Prerequisite: 3213. Decision making in a variety of marketing applications to include model building, analysis of courses of action, and development of online information systems. Applications with microcomputers to focus on decision areas such as sales forecasting, media selection, sales force allocation and site location.
MKTG 4223
Supply Chain Management.
Prerequisites: 3213 and MGMT 3223. An economic and operational analysis of the physical flow of goods and materials. A system interpretation of marketing channels.
MKTG 4333*
Marketing Research.
Prerequisite: 3213; 3223; STAT 2023. Basic research concepts and methods. Qualitative and quantitative tools of the market researcher.
MKTG 4443*
Social Issues in the Marketing Environment.
Prerequisites: 3213, 3323. Social and legislative considerations as they relate to the marketplace.
MKTG
4550
Problems in Marketing. 1-9 credits, maximum 9.
Prerequisite: 3213. Problems in marketing. Specific topics vary from semester to semester.
MKTG
4553
(I)International Marketing.
Prerequisite: 3323. The conceptual framework for marketing into and from foreign countries. The development of action-oriented strategies with emphasis on the uncontrollable factors that affect marketing decisions in an international setting.
MKTG 4683
Managerial Strategies in Marketing.
Prerequisites: 3213, 3323 and a minimum of 9 credit hours in marketing, ACCT 2103 and 2203, ECON 2103 and 2203, FIN 3113, LSB 3213, MGMT 3123, MSIS 2103.
Analysis of the marketing management decision process; market opportunity analysis, strategy development, planning and integration with corporate strategy.
MKTG 4773*
Services Marketing.
Prerequisite: 3213, 3323. Conceptual and managerial tools for students who intend to be involved with the marketing of ser-vices. Characteristics of services, listening to customers, managing customer expectations, conceiving and creating service breakthroughs, service quality, positioning of services, managing demand and supply, creating a strategic service vision and designing a customer focused organization to create and retain customers.
MKTG 4850
Applied Marketing Studies. 1-6 credits, maximum 6.
Prerequisites: 12 credit hours of marketing and consent of instructor. Structured internship or field project with supporting academic study.
MKTG
4973
New Product Development.
Prerequisites: 3213, 4333. The elements involved in creating and marketing a successful new product. Qualitative and quantitative methods will analyze data collected from focus groups, including surveys to test a new product concept.
MKTG 4983
Database Marketing.
Prerequisites: 3213, 3323, MSIS 2103 or consent of instructor.
An information-driven process to develop, test, implement, measure, and adopt customized marketing programs and strategies.
MKTG
4993
Electronic Commerce Marketing.
Prerequisites: 3213, 3433, MSIS 2103 or consent of instructor. Digital interactive
tools changing the management of markets. The development and impact of electronic commerce on business and use of interactive (electronic) marketing for building one-to-one relationship with customers.
MKTG 5133*
Marketing Management.
Prerequisite: admission to MBA program. Consideration at an advanced level of the major elements of marketing from the point of view of the marketing executive. Emphasis on problem solving and decision making; using an interdisciplinary approach. Development of an integrated, comprehensive marketing strategy.
MKTG 5213*
Services Marketing.
Prerequisite: 5133. Services and services marketing with emphasis
on services research and services management.
MKTG 5220*
Seminar in Marketing. 3 credits, maximum 9.
Prerequisite: 5133. Selected topics in marketing. Industrial marketing, product management, strategic marketing planning, international marketing, and services marketing.
MKTG 5313*
Marketing Research Methodology.
Prerequisite: 5133. Research methodology applied to marketing problems. Measurement,
survey research, experimentation, and statistical analysis of data.
MKTG
5553*
International Marketing Strategy.
Prerequisite: 5133. An analysis of marketing in the global environment. Environmental
effects on international marketing management and corporate strategy decisions.
MKTG 5613*
Seminar in Consumer Behavior.
Prerequisite: 5133 or consent of instructor. Psychological, sociological, and anthropological
theories related to consumer decision processes. Special emphasis on current empirical research in consumer behavior.
MKTG 5963*
Data Mining and Customer Relationship Management Applications.
Prerequisites: consent of MBA, MIS/AIS or MSTM, director, or instructor. Data mining and turning business data into actionable information. Use of various data mining tools such as neural networks, decision trees, classification and prediction algorithms, in the context of most common applications in business-sales, marketing, and customer relationship management (CRM). Use of state-of-the-art industrial strength data mining software to analyze real-world data and make strategic recommendations for managerial actions.New Product Development. Prerequisites: acceptance into the MBA program or consent of the MBA director. Elements involved in creating and selling a successful new product in a complex environment, including internal organizational and external environmental influences.
MKTG 5983*
Data Base Marketing.
Prerequisite: 5133 or consent of the instructor. An information-driven process managed by database technology that enables marketers to develop, test, implement, measure, and adopt customized marketing programs and strategies.
MKTG 5993*
Digital Business Strategy.
Prerequisite: consent of MBA, or MIS/AIS, or MSTM director, or instructor. Businesses employment
of digital technologies to craft a superior and unique value proposition for its customers and strategic partners.
MKTG 6100*
Advanced Seminar in Marketing. 1-3 credits, maximum 6.
Prerequisite: consent of instructor and doctoral student standing. Specialized topics in marketing for doctoral students.
MKTG
6323*
Seminar in Advanced Consumer Behavior.
Prerequisite: MKTG 5133 or consent of the instructor. An interdisciplinary course examining empirical and theoretical studies of the factors that influence the acquisition, consumption, and disposition of goods, services, and ideas. Analysis of the psychological, sociological, anthropological, demographic, and regulatory forces that impact consumers. Examination of research methodologies employed to conduct empirical studies of consumer behavior.
MKTG 6413*
Advanced Marketing Research.
Prerequisite: 5313. Introduction to the latest empirical marketing research techniques. Data collection and analysis techniques such as conjoint analysis, multidimensional
scaling, path analysis, and structural equations modeling (via LISREL).
MKTG 6513*
Seminar in Marketing Theory.
Prerequisite: 5133 or consent of instructor. Development of an evaluation of marketing
theory.
MKTG
6683*
Seminar in Marketing Strategy.
Prerequisite: 5133 or consent of instructor. Examination of a broad range of marketing
management topics from a strategic perspective. Understanding of content, theory and research methods involved in the development of strategic marketing knowledge.
MKTG
6913*
Measurement and Experimental Design.
An analysis of measurement issues from both psychometric and marketing perspectives. Scale construction and validation. The design, analysis, and evaluation of marketing experiments.
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Course Descriptions 
