Dr. Goutam Chakraborty
Professor

goutam.chakraborty@okstate.edu
Personal Website

419A Business Building

405-744-7644 (office)
405-744-5192 (department)
405-744-5180 (fax)

Biography:

Currently professor (marketing) specializing in Data Mining, Database Marketing, Internet Marketing, Staregic Digital Business management. Academic qualifications include B.Tech from IIT, PGCGM from IIM, MS(Statistics) and Ph.D(Marketing) from university of Iowa.

Academic, Military, and Professional Positions

Oklahoma State University, Professor (Marketing), 2006
Oklahoma State University, Associate Professor (Marketing), August 1996 - 2006
Nanyang Technological University, Singapore, Senior Fellow (Visiting), June 1998 - July 1999
Oklahoma State University, Assistant Professor (marketing), August 1991 - July 1996
University of Iowa, Teaching Assistant, July 1988 - July 1991
University of Iowa, Research Assistant, August 1986 - June 1988
Tribeni Tissues Ltd. (A subsidiary of British American Tobacco), Assistant Manager (Marketing), July 1982 - July 1986
Union Carbide India Ltd, Engineer, June 1980 - June 1982

Awards and Honors

Professor of the Year (2008)
Wendell H. Bailey Faculty Excellence Award (2008)
Outstanding Marketing Teacher (2007)
GREAT Instructor of the Year, Executive MBA Program (2005)
Top Fifty articles in 2004 (2004)
Professor of the Year (2003)
Best paper award in the track of 'Emerging Business and Technology' (2002)
Best Conference Paper award (2001)
Outstanding Direct Marketing Educator (2000)
Outstanding competitive paper reviewer award f (1998)
Outstanding MBA Faculty of the year (1998)
Best paper award in the track of 'Marketing at the Point of Customer Contact' (1997)
Kenneth D. and Leitner Greiner Teaching Excellence Award (1997)
Regents Distinguished Teaching Award (1997)
Best runner-up paper award (1995)
Chandler-Frates and Reitz Teaching Excellence Award (1995)
Doctoral Representative for the Department of Marketing, University of Iowa (1990)
Doctoral Consortium Fellow for the Department of Marketing, University of Iowa (1989)
President's Silver Medal Award (1984)

Education

Ph D, University of Iowa, Iowa City, IA, Marketing, 1991
MS, University of Iowa, Iowa City, IA, Statistics, 1988
Post-Graduate Certificate in General ManagementIndian Institute of Management, Calcutta, India, , 1984
Bachelor of Technology(Honors)Indian Institute of Technology, Kharagpur, India, Mechanical Engineering, 1980

Courses Taught

MKTG 5983
- Database Marketing (Fall 2009)
MKTG 5963
- Data Mining and Customer Relationship Management Applications (Spring 2009)
MKTG 5983
- Database Marketing (Fall 2008)
MKTG 5963
- Data Mining and CRM Application (Spring 2008)
MKTG 6413
- Advanced Marketing Research (Spring 2008)
MKTG 5983
- Data Base Marketing (Fall 2007)
MKTG 5963
- Data Mining and Customer Relationship Management Applications (Spring 2007)
MKTG 5983
- Database Marketing (Fall 2006)
MKTG 6413
- Advanced Marketing Research (Fall 2006)
MKTG 5963
- Data Mining and Customer Relationship Management Applications (Spring 2006)
MKTG 5983
- Data Base Marketing (Fall 2005)

Contracts, Grants, and Sponsored Research

Information System Development for Insurance Claims
Infinedi Corporation (Tulsa)
November 2007 - June 2008

Data Warehousing and Data Mining of Patient Insurance data
Infinedi, Tulsa
October 2007 - May 2008
Abstract: (1) The development of software using dotnet technology that will enable the conversion of health insurance claim forms (both individual and institutional) to HIPAA-mandated ANSI 837 (Professional Claim) electronic transactions. The development of the coding of the transactions has to be preceded by a thorough study of variables, business rules, data definitions, loop structure, etc. These HIPAA-compliant transactions will eventually be stored in the data warehouse. (2) The development of software that will allow users to perform analysis by querying the HIPAA-compliant secured data in the data warehouse. These querying tools will be part of an existing web portal that will permit users (including healthcare providers) to mine and analyze the data in the warehouse for business intelligence purposes.

Data Mining
Data Management and Marketing Services, Tulsa
August 2006 - May 2007

Publications

Vishal Lala, Anthony Allred, Goutam Chakraborty, "A Multidimensional Scale for Measuring Country Image," Journal of International Consumer Marketing

Nancy Spears, John Mowen, Goutam Chakraborty, "On the Timing of Receipts of and Payments for Products: Implications for Sales Promotion and Service Management Strategy," Psychology and Marketing

Nancy Spears, Goutam Chakraborty, John Mowen, "Planned vs. Unplanned Timing Changes in Payment and Product Receipt: Implications for Sales Promotion and Services Management Strategy," Psychology and Marketing

Jane Licata, Goutam Chakraborty, Balaji Krishnan, 2008, "Consumers' Expectation Formation over Time," Journal of Services Marketing, 22 (3), 176-187.

Amjad Elsamen, Goutam Chakraborty, David Warren, 2007, "A Process Based Analysis of E-Procurement Adoption," 2007 AMA Educator's Conference Proceedings, 18, 137-138.

Jane Licata, Goutam Chakraborty, Balaji Krishnan, "Consumers’ Expectation Formation Over Time," Journal of Services Marketing

Vishal Lala, Goutam Chakraborty, 2006, "Impact of Consumers’ Effort Investments in Buying Decisions," 2006 Society for Consumer Psychology Conference Proceedings

Amjad Elsamen, Goutam Chakraborty, Gary Frankwick, 2006, "The Role of Trust and Commitment in Adopting E-Procurement Techniques," 2006 Summer AMA Proceedings

Bashar Gammoh, Kevin Voss, Goutam Chakraborty, 2006, "Consumer Evaluation of Brand Alliance Signals," Psychology & Marketing, 23 (June)

Goutam Chakraborty, 2005, ""Testing Techniques," in Readings and Cases in Integrated Marketing Communications, S.K. Jones & J.S. Kelly,", 123-130.

Goutam Chakraborty, Prashant Srivastava, Fred Marshall, 2005, "Are Drivers of Customer Satisfaction Different for Buyers/Users from Different Functional Areas?," Journal of Business and Industrial Marketing, 34, 420-429.

Vishal Lala, Goutam Chakraborty, 2005, "Paying for Coupons: A Sunk Cost Perspective," Proceedings of the Society of Consumer Psychology 2005 Winter Conference, 75

Goutam Chakraborty, Prashant Srivastava, David Warren, 2005, "Understanding Corporate B2B Web Sites' Effectiveness from North American and European Perspectives," Industrial Marketing Management, 34 (4), 420-429.

Bashar Gammoh, Kevin Voss, Goutam Chakraborty, 2004, "Building Brands through Brand Alliances: The Moderating Role of Involvement," 2004 AMA Educator's Conference Proceedings, 15, 124-125.

Anthony Allred, Goutam Chakraborty, 2004, "Can a Marketing Product Classification System Predict Dot.com Retail Success and Failure?," Journal of Internet Commerce, 3 (1), 31-46.

Amit Ghosh, Goutam Chakraborty, 2004, "Using Positioning Models to Measure and Manage Brand Uncertainty," Journal of Product and Brand Management, 13 (5), 294-302.

Anthony Allred, Vishal Lala, Goutam Chakraborty, 2003, "Determinants, Effects and Moderators of Country Image," AMA Summer Educator Conference Proceedings, 355.

Goutam Chakraborty, Prashant Srivastava, David Warren, 2003, "Drivers of Corporate B2B Web Sites’ Effectiveness: A Comparison Between North American and European Perspectives," Proceedings of the DMEF 15th Annual Robert B Clarke Educators’ Conference

Goutam Chakraborty, Vishal Lala, David Warren, 2003, "What do Customers Consider Important in B2B Web Sites," Journal of Advertising Research, 43 (1), 50-61.

Kevin Voss, Gary Frankwick, Goutam Chakraborty, 2002, ""The Marketing - Human Resource Interface: Superior Performance for the Small Business"," Journal of Business and Entrepreneurship, 14 (October), 69-84.

Presentations Given

Process-based Analysis of e-procurement in B2B Markets
2007 Annual Conference
American Marketing Association
Seattle, WA - October 2007

The Role of Trust and Commitment in Adopting E-Procurement Techniques
2006 Annual Conference
American Marketing Association
Chicago, IL - 2006

Predictive Modeling and Segmentation in the Newspaper Industry
M2006 Data Mining Conference
SAS
Las Vegas, Nevada - October 23 2006

The Utility of Ensemble Model as a Predictive Tool
18th Annual Robert B. Clarke Direct Marketing Educators’ Conference
Direct Marketing Association
San Francisco - October 15 2006

Seminar in Multidimensional Scaling and MANOVA
Siam University
Bangkok - January 6 2006

Marketing using Today’s Digital Technologies
2004 Annual Conference
IGSHPA
Stillwater, OK - April 27 2005

Seminar in Cluster Analysis and Structural Equation Modeling
Siam University
Bangkok - July 5 2004

Panel Discussion: Tools and Strategies for Teaching Direct and Interactive Marketing Effectively
Direct Marketing Educators' Conference
Direct Marketing Association
San Francisco, California - October 20 2002