Dr. John Mowen
Professor

john.mowen@okstate.edu
323 Business Building

405-744-5112 (office)
405-744-5192 (department)
405-744-5180 (fax)

Academic, Military, and Professional Positions

Department of Marketing, Oklahoma State University, Professor, 1988
Department of Marketing, Oklahoma State University, Associate Professor, 1982 - 1988
Department of Marketing, Oklahoma State University, Assistant Professor, 1978 - 1982
Arizona State University, Faculty Associate, 1977 - 1978
Arizona State University, Research Director, 1975 - 1976
Arizona State University, Graduate Research Associate, 1973 - 1975
U.S. Army Signal Corps, 2nd Lieutenant to Captain, 1969 - 1973

Awards and Honors

Richard W. Poole Research Excellence Award (2009)
Regents Distinguished Research Award (2004)
Eminent Faculty Award (2002)

Education

Ph D, Arizona State University, Experimental Social Psychology, 1977
BA, College of William and Mary, Psychology, 1969

Courses Taught

BHON 4053
- Critical Issues in Global Business (Fall 2009)
MKTG 3323
- Consumer and Market Behavior (Fall 2009)
BHON 4053
- Critical Issues in Global Business (Fall 2008)
MKTG 3323
- Consumer and Market Behavior (Fall 2008)
MKTG 3323
- Consumer and Market Behavior (Spring 2008)
MKTG 6323
- Seminar in Advanced Consumer Behavior (Spring 2008)
MKTG 3323
- Consumer and Market Behavior (Fall 2007)
MKTG 3323
- Consumer and Market Behavior (Spring 2007)
MKTG 3323
- Consumer and Market Behavior (Fall 2006)
MKTG 3323
- Consumer and Marketing Behavior (Spring 2006)
MKTG 6323
- Seminar in Advanced Consumer Behavior (Spring 2006)
MKTG 3323
- Consumer and Marketing Behavior (Fall 2005)

Contracts, Grants, and Sponsored Research

Publications

John Mowen, "Cutting, Burning, Scaring: Investigating the Traits of Those with an Enduring Disposition to Enhance the Body," Journal of Consumer Behaviour

John Mowen, Xiang Fang, Kristin Scott, "Investigating the Trait Antecedents and Behavioral Consequences of a Propensity to Gamble," Journal of Business Research

Nancy Spears, John Mowen, Goutam Chakraborty, "On the Timing of Receipts of and Payments for Products: Implications for Sales Promotion and Service Management Strategy," Psychology and Marketing

Nancy Spears, Goutam Chakraborty, John Mowen, "Planned vs. Unplanned Timing Changes in Payment and Product Receipt: Implications for Sales Promotion and Services Management Strategy," Psychology and Marketing

Todd Arnold, Karen Flaherty, Kevin Voss, John Mowen, "Role Stressors and Retail Professional Performance: On the Moderating Role of Perceived Organizational Competitiveness," Journal of Retailing

Brad Carlson, John Mowen, Xiang Fang, "Trait Superstition and Consumer Behavior," Psychology and Marketing

Karen Flaherty, John Mowen, Tom J. Brown, G.w. Marshall, 2009, "Leadership Propensity and Sales Performance among Sales Personnel and Managers in a Speciality Retail Store Setting," Journal of Personal Selling and Sales Management, 29 (Winter), 43-59.

Jerry Grizzle, Alex Zablah, Tom J. Brown, John Mowen, James M Lee, "Employee Customer Orientation in Context: How the Environment Moderates the Influence of Customer Orientation on Performance Outcomes ," Journal of Applied Psychology

John Mowen, Kevin Voss, 2008, "On Building Better Construct Measures: Implications of a General Hierarchical Approach," Psychology & Marketing

Todd Arnold, Karen Flaherty, Kevin Voss, John Mowen, "Role Stressors and Retail Professional Performance: On the Moderating Role of a Competitive Climate," Journal of Retailing

Sojin Park, John Mowen, 2007, "Replacement Purchase Decisions: On the Effects of Trade-Ins, Hedonic Versus Utilitarian Usage Goal, and Tightwadism," Journal of Consumer Behaviour, 6 (2), 123.

John Mowen, Sojin Park, Alex Zablah, 2007, "Toward a Theory of Motivation and Personality with Application to Word-of-Mouth Communications," Journal of Business Research, 6 (6), 590-596.

Kristin Scott, John Mowen, 2007, "Travelers and Their Traits: A Hierarchical Model Approach," Journal of Consumer Behaviour, 6 (2), 146.

Kristin Scott, John Mowen, 2007, "Travelers and Their Traits: A Hierarchical Model Approach," Journal of Consumer Behavior, 6 (2-3), 146-157.

Sterling Bone, John Mowen, 2006, "Identifying the Traits of Aggressive and Distracted Driving: A Hierarchical Model Approach," Journal of Consumer Behavior, 5, 454.

Xiang Fang, John Mowen, 2005, "Exploring Factors Influencing Logo Effectiveness: An Experimental Inquiry," Advances in Consumer Research, 32, 161.

Troy B. Adams, John Mowen, 2005, "Identifying the Personality Characteristics of Healthy Eaters and Exercisers: A Hierarchical Model Approach," Health Marketing Quarterly, 23 (1), 21-42.

John Mowen, H Keith Murnighan, 2005, "The Art of High Stakes Decision Making," Wiley Press, Dutch Language

John Mowen, Jarish Sujan, 2005, "Volunteer Behavior: A Hierarchical Model Approach for Investigating Its Trait and Functional Motive Antecedents," Journal of Consumer Psychology, 15 (2), 170-182.

Eric G. Harris, John Mowen, Tom J. Brown, 2005, "Reexamining Salesperson Goal Orientations: Personality Influencers, Customer Orientation, and Work Satisfaction," Journal of the Academy of Marketing Science, 33 (Winter), 19-35.

John Mowen, 2004, "Beyond Leadership: The Beacon and the GREAT ROCK," Xlibris Press

John Mowen, 2004, "Exploring the Trait of Competitiveness and Its Consumer Behavior Consequences," Journal of Consumer Psychology, 14 (1, 2), 52-63.

John Mowen, Eric Harris, Sterling Bone, 2004, "Personality Traits and Fear Response to Print Advertisements: Theory and an Empirical Study," Psychology and Marketing, 21 (11), 927-944.

D. Todd Donavan, Tom J. Brown, John Mowen, 2004, "Internal Benefits of Service Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors," Journal of Marketing, 68

John Mowen, Brad Carlson, 2003, "Exploring the Antecedents and Consumer Behavior Consequences of the Trait of Superstition," Psychology and Marketing, 20 (12), 1045-1065.

John Mowen, Eric G. Harris, 2003, "The MDPS Method of Message Theme Development: A New Tool for Managers," Journal of Consumer Marketing, 20 (5), 428-443.

Jane W. Licata, John Mowen, Eric G. Harris, Tom J. Brown, 2003, "A Hierarchical Personality Approach for Identifying the Traits of High-Performing Service Personnel," Journal of the Academy of Marketing Sciences, 31 (Summer), 256-271.

Jane W. Licata, John Mowen, Eric G. Harris, Tom J. Brown, 2003, "On the Trait Antecedents and Outcomes of Service Worker Job Resourcefulness: A Hierarchical Model Approach," Journal of the Academy of Marketing Science, 31 (Summer), 256-271.

John Mowen, H. Keith Murnighan, 2002, "The Art of High Stakes Decision Making," Wiley Press

Tom J. Brown, John Mowen, D. Todd Donavan, Jane W. Licata, 2002, "The Customer Orientation of Service Workers: Personality Trait Effects on Self- and Supervisor Performance Ratings," Journal of Marketing Research, 39, 110-119.

Presentations Given

Comparing the Traits of Stock Market Investors and Gamblers
2008 Annual Meeting
Eastern Finance Association
St. Pete Beach, FL - April 2008

The 3M Model of Motivation and Personality
Department of Marketing Research seminar
University of Kansas
Lawrence, Kansas - March 15 2008

Investigating the Trait Predictors of Gambling Propensity and the Moderating Role of Gender
Oklahoma Kansas Judgment Decision Making Conference
April 2006

Exploring Factors Influencing Logo Effectiveness: An Experimental Inquiry
2004 Annual Conference
Association for Consumer Research
Portland, Oregon - 2004