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Spears School of Business Directory
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Dr. Gary Frankwick Associate Professor 312 Business Building 405-744-5193 (office) 405-744-5192 (department) 405-744-5180 (fax) Jump to a section:Academic, Military, and Professional PositionsMarketing Department, Oklahoma State University, Associate Professor, 1995Marketing Department, Oklahoma State University, Ph.D. Program Coordinator, 1999 - 2007 Department of Marketing, University of Wollongong, Visiting Associate Professor, 1997 - 1998 Marketing Department, Oklahoma State University, Interim Ph.D. Program Coordinator, 1996 - 1997 Marketing Department, Oklahoma State University, Interim Director, MBA Program, 1995 - 1996 Marketing Department, Oklahoma State University, Assistant Professor of Marketing, 1990 - 1995 Department of Marketing, Arizona State University, Teaching Assistant and Research Assistant, 1985 - 1989 EducationPh D, Arizona State University, Marketing, 1991MBA, University of Wisconsin-Oshkosh, Marketing, 1983 BBA, University of Wisconsin-Madison, Finance and Real Estate-Urban Land Economics, 1975 Courses TaughtMKTG 4973 - New Product Development (Fall 2009) MKTG 5973 - New Product Development (Fall 2009) MKTG 4683 - Managerial Strategies in Marketing (Spring 2009) MKTG 4973 - New Product Development (Spring 2009) MKTG 4683 - Managerial Strategies in Marketing (Fall 2008) MKTG 6683 - Seminar in Marketing Strategy (Fall 2008) MKTG 4683 - Managerial Strategies in Marketing (Spring 2008) MKTG 4683 - Managerial Strategies in Marketing (Fall 2007) MKTG 5973 - New Product Development (Fall 2007) MKTG 5973 - New Product Development (Spring 2007) MKTG 6683 - Seminar in Marketing Strategy (Spring 2007) MKTG 4683 - Managerial Strategies in Marketing (Fall 2006) MKTG 5973 - New Product Development (Fall 2006) MKTG 4973 - New Product Development (Spring 2006) MKTG 4683 - MANAGERIAL STRAT MKTG (Fall 2005) MKTG 5973 - NEW PRODUCT DEVELOPMENT (Fall 2005) Contracts, Grants, and Sponsored ResearchPaddlefish Management and Caviar Program Market analysis for potential new products for small manufacturers in Oklahoma PublicationsAbdullah M. Al Jafari, Jaewon Yoo, Gary Frankwick, 2009, "New Product Capabilities and Organizational Performance: The Moderating Role of Manufacturing and Distribution Capabilities," ACMEJaewan Yoo, Gary Frankwick, 2009, "The Moderating Effect of Customer Participation on the new Product Capability-Performance Relationship," ACME Abdullah Al-jafari, Fernando Jiménez, Gary Frankwick, 2008, "Supplier Orientation: Expanding the Conceptual Scope of Marketing," 2008 Academy of Marketing Science Conference Proceedings, S.P. Brown & P.A. Dacin (eds.) C. Shane Hunt, Gary Frankwick, Karen Flaherty, Alex Zablah, 2008, "The Influence of Organizational Identification on the Relationship Between Formal Sales Management Control and Salesperson Performance," NCSM Vincential (cindy) Claycomb, Gary Frankwick, "An Examination of Interaction Mechanisms and Relationship Characteristics During Relationship Development and the Moderating Effect of Seller Reputation," Journal of Industrial Marketing Management/Elsevier Bob Duesing, Gary Frankwick, 2007, "Impact of Corporate Social Performance on Product Innovativeness and New Product Performance Linkage," Proceedings of the Academy of Management Conference Karthik N.s. Iyer, Richard Germain, Gary Frankwick, 2007, "Supply Chain Analytic Capability: Environment and Performance," International Journal of Integrated Supply Management, 3 (3), 302-320. Prashant Srivastava, Gary Frankwick, 2007, "The Effect of Radical Innovation Mix on New Product Development Program Performance," Product Development and Management Association Nguyen Binh, Susan Wei, Gary Frankwick, 2007, "The Missing Link Between Reward Systems and Innovation: The Role of Market Orientation," Product Development and Management Association Binh Hoa Nguyen, Susan Wei, Gary Frankwick, 2007, "The Missing Link Between Reward Systems and New Product Innovation: The Role of Market Orientation," Proceedings of the 2007 PDMA Research Forum Gary Frankwick, Thomas W. Lanis, 2006, "Measuring Performance in Strategy and Sales Research: Reflective Scales, Formative Scales, or Individual Performance Items?," Proceedings of the Association of Marketing Educators 2006 Annual Meeting Gary Frankwick, Prashant Srivastava, 2006, "The Moderating Effect of Environmental Turbulence on the Relationship Between Alliance Cooperative Competence and New Product Development Success," Proceedings of the Association of Marketing Educators 2006 Annual Meeting Amjad Elsamen, Goutam Chakraborty, Gary Frankwick, 2006, "The Role of Trust and Commitment in Adopting E-Procurement Techniques," 2006 Summer AMA Proceedings Gary Frankwick, Blaine Lawlor, 2006, "Alliance Performance: Determinants, Moderators, and Mediators," Proceedings of the Western Academy of Management 2006 Annual Meeting Gary Frankwick, Amy Sallee, 2005, "Market Orientation, Innovation, and Firm Performance: A Product Life Cycle Perspective," Proceedings of the Society for Marketing Advances 2005 Annual Meeting Vincentia Claycomb, Gary Frankwick, 2005, "The Dynamics of Buyers’ Perceived Cost Changes During the Relationship Development Process: An Empirical Assessment," Journal of Business Research, 58 (12), 1662-1671. Gary Frankwick, Prashant Srivastava, 2005, "Top Management Attitude and Inter-Organizational Learning: The Moderating Effect of Environmental Uncertainty," Proceedings of the Association of Marketing Educators 2005 Annual Meeting Vincentia Claycomb, Gary Frankwick, 2004, "A Contingency Perspective of Communication, Conflict Resolution, and Buyer Search Effort in Buyer-Supplier Relationships," Journal of Supply Chain Management, 40 (1), 18-34. Gary Frankwick, Shane Hunt, Cindy Claycomb, 2004, "Information Sources Used by Buyers During Relationship Development in Business-to-Business Markets," Proceedings of the American Marketing Association 2004 Summer Educators Conference Gary Frankwick, Sterling Bone, 2004, "Salesperson Perception of Management Responsiveness to Upward Influence on Salesperson Job Creativity," Proceedings of the American Marketing Association 2004 Winter Educators Conference Karthik N.s. Iyer, Richard Germain, Gary Frankwick, 2004, "Supply Chain B2B E-Commerce and Time-Based Delivery Performance," International Journal of Physical Distribution and Logistics Management, 34 (8), 645-661. Gary Frankwick, Bradley Carlson, 2004, "The Role of Market Orientation in New Product Alliances," Proceedings of the American Marketing Association 2004 Winter Educators Conference Steve Porter, Josh Wiener, Gary Frankwick, 2003, "The Moderating Effect of Selling Situation on the Salesperson: Adaptiveness-Selling Effectiveness Relationship," Journal of Business Research Kevin Voss, Gary Frankwick, Goutam Chakraborty, 2002, ""The Marketing - Human Resource Interface: Superior Performance for the Small Business"," Journal of Business and Entrepreneurship, 14 (October), 69-84. Presentations GivenSupplier Orientation: Expanding the Conceptual Scope of Marketing Orientation Impact of Corporate Social Performance on Product Innovativeness and New Product Performance Linkage The Missing Link Between Reward Systems and New Product Innovation: The Role of Market Orientation Alliance Performance: Determinants, Moderators, and Mediators The Role of Trust and Commitment in Adopting E-Procurement Techniques Measuring Performance in Strategy and Sales Research: Reflective Scales, Formative Scales, or Individual Performance Items? The Moderating Effect of Environmental Turbulence on the Relationship Between Alliance Cooperative Competence and New Product Development Success Market Orientation, Innovation, and Firm Performance: A Product Life Cycle Perspective Top Management Attitude and Inter-Organizational Learning: The Moderating Effect of Environmental Uncertainty Information Sources Used by Buyers During Relationship Development in Business-to-Business Markets Salesperson Perception of Management Responsiveness to Upward Influence on Salesperson Job Creativity The role of Market Orientation in New Product Alliances The Effect of Retail Sales Training on Performance Where Does the Web Fit in the Promotional Mix? |
