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Spears School of Business Directory
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Dr. Marlys Mason Associate Professor 418A Business Building 405-744-5109 (office) 405-744-5192 (department) 405-744-5180 (fax) Jump to a section:Academic, Military, and Professional PositionsDepartment of Marketing, Oklahoma State University, Associate Professor, 2007CIMBA - Consortium for International Studies, Italy, Visiting Professor, January 2009 - April 2009 Department of Marketing, Oklahoma State University, Assistant Professor, 2001 - 2007 Department of Marketing, University of Utah, Visiting Lecturer, 2000 - 2001 Awards and HonorsFaculty Fellow in Social Science Research Applied to Hazards (2004)Richard W. Poole Research Excellence Award (2004) Professor of the Month (2002) EducationPh D, University of Utah, Marketing, 2001MBA, Minnesota State University, Marketing, 1994 BS, Minnesota State University, Marketing, 1991 Courses TaughtMKTG 4443 - Social Issues in the Marketing Environment (Fall 2009) MKTG 4683 - Managerial Strategies in Marketing (Fall 2009) MKTG 4443 - Social Issues in the Marketing Environment (Fall 2008) MKTG 4683 - Managerial Strategies in Marketing (Fall 2008) MKTG 4443 - Social Issues in the Marketing Environment (Spring 2008) MKTG 4683 - Managerial Strategies in Marketing (Spring 2008) MKTG 5133 - Marketing Management (Spring 2008) MKTG 4683 - Managerial Strategies in Marketing (Fall 2007) MKTG 4683 - Managerial Strategies in Marketing (Spring 2007) MKTG 4683 - MANAGERIAL STRAT MKTG (Fall 2005) Contracts, Grants, and Sponsored ResearchYoung Adults and Smoking Behaviors Steps to a Healthier Cherokee Nation Identification of At-Risk Youth Segments and Response to Anti-tobacco Messages ACR/Sheth Foundation Grant for Consumer Research with Public Purpose Community Needs Assessment PublicationsJames Mason, Marlys Mason, 2008, ""Teens and Anti-Tobacco Messages: Examining Reactance in Trial Users," in Latin American Advances in Consumer Research," Association for Consumer Research, 2, 7.Garrett Coble, Marlys Mason, Josh Wiener, 2008, "A Window of Opportunity: The Transition from Adolescence to Adulthood and Smoking Behavior," Proceedings of the American Marketing Association 2008 Summer Educator's Conference Garrett Coble, Marlys Mason, Josh Wiener, 2008, "A Window of Opportunity: The Transition from Adolescence to Adulthood and Smoking Behavior," Proceedings of the American Marketing Association 2008 Annual Conference Kristin Scott, Marlys Mason, 2008, "Social Smoking about Young Adults: Theoretical Reasons for the Behavior," 2008 Marketing and Public Policy Conference Proceedings, American Marketing Association Marlys Mason, Josh Wiener, 2007, "At-Risk Youth and Reactance toward Anti-Tobacco Appeals," 2007 Society for Marketing Advances Proceedings, W. Kehoe and L. Whitten (eds.) Marlys Mason, Teresa Pavia, 2007, "Consumers Set Apart: Marketplace Marginalization, Adaptation, and Resistance," European Advances in Consumer Research, S. Borghini, M McGrath, and C. Otnes (eds.), Association for Consumer Research, 8 Marlys Mason, Teresa Pavia, 2007, "Marketspace Power Struggles: Families Confronting Spatial Limitations," Advances in Consumer Research, 31 Teresa Pavia, Marlys Mason, 2007, "The Circle of Invisibility: Consumers with Disability in the Market," Transformative Consumer Research Proceedings, P. Keller and D. Mick (eds.) Marlys Mason, Debra Scammon, Xiang Fang, 2007, "The Impact of Product Claims and Disclosures in the Dietary Supplement Industry," Journal of Consumer Affairs, 41, 74-99. Debra Scammon, Marlys Mason, 2006, ""Marketing and Society: What has Marketing Thought Contributed and What Does the Future Hold?" in Explorations in Marketing and Society," Thomson Publishers Marlys Mason, Josh Wiener, 2006, "Consumer and Natural Hazards: Risk Assessments, Trust Perceptions, and Protection Motivations," 2006 Marketing and Public Policy Conference Proceedings Marlys Mason, 2006, "Consumer and Natural Hazards: Risk Assessments, Trust Perceptions, and Protection Motivations," American Marketing Association, 2006 Marketing and Public Policy Conference Marlys Mason, 2006, "Consumer Vulnerability as a Socially Constructed Phenomenon," Proceedings of the American Marketing Association 2006 Winters Education Meeting Marlys Mason, 2006, "Explorations in Marketing and Society," Proceedings of the American Marketing Association 2006 Winters Education Meeting Marlys Mason, 2006, "Marketspace Power Struggles: Families Confronting Spatial Limitations," Proceedings of the 2006 Annual Meeting of the North American Association for Consumer Research Marlys Mason, Debra Scammon, 2006, "The Role of Personal Uncertainty and Product Involvement in Consumer Vulnerability," Advances in Consumer Research, 30 Marlys Mason, Teresa Pavia, 2006, "The Impact of a Special Needs Child on the Consumer Behavior of the Family," Journal of Marketing Management, 22 (9), 441-454. Marlys Mason, Teresa L. Pavia, 2006, "When the Family System Includes Disability: Adaptation in the Marketplace, Roles and Identity," Journal of Marketing Management, 22, 1009-1030. Xiang Fang, Marlys Mason, 2005, "Affect and Warnings: Does Mood Influence the Processing of Risk Disclosure?," 2005 Marketing and Public Policy Conference Proceedings, American Marketing Association Marlys Mason, 2005, "Affect and Warnings: Does Mood Influence the Processing of Risk Disclosure?," Proceedings of the American Marketing Association 2005 Marketing and Public Policy Conference Marlys Mason, Josh Wiener, 2005, "The Unintended Consequences of Anti-Smoking Efforts on Teen Segments," 2005 Marketing and Public Policy Conference Proceedings, American Marketing Association Teresa Pavia, Marlys Mason, 2004, "The Reflexive Relationship Between Consumer Behavior and Adaptive Coping," Journal of Consumer Research, 31 (September), 441-455. Marlys Mason, Debra L. Scammon, 2003, "The Unintended Consequences of Mandated Disclosures: The Case of Dietary Supplements," 2005 Marketing and Public Policy Conference Proceedings, American Marketing Association Marlys Mason, 2003, "The Unintended Consequences of Mandated Disclosures: The Case of Dietary Supplements," Proceedings of the American Marketing Association 2003 Marketing and Public Policy Conference Marlys Mason, Teresa Pavia, 2002, "Exploring Water Consumption Using a Continuum Perspective: The Case of teh American West," Academy of Marketing Science Review, 1 (10) Marlys Mason, Debra Scammon, Robert Hueffner, 2002, "Does Health Status Matter? Examining the Experiences of the Chronically Ill in Medicaid Managed Care," Journal of Public Policy & Marketing, 21 (Spring), 53-65. Marlys Mason, Debra Scammon, 2000, "Health Claims and Disclaimers: Extended Boundaries and Research Opportunities in Consumer Interpretation," Journal of Public Policy & Marketing, 19 (Spring) Marlys Mason, 1998, "Drugs or Dietary Supplements: FDA Enforcement of DSHEA," Journal of Public Policy & Marketing, 17 (Fall) Presentations GivenA Window of Opportunity: The Transition from Adolescence to Adulthood and Smoking Behavior A Window of Opportunity: The Transition from Adolescence to Adulthood and Smoking Behavior Teens and Anti-Tobacco Messages: Examining Reactance in Trial Users Identificaton of At-Risk Youth Segments and Antitobacco Appeals When Families with Special Needs Consume: Marketplace Marginalization and Adaptation The Identification of At-Risk Youth Segments and Anti-Tobacco Appeals Marketspace Power Struggles: Families Confronting Spatial Limitations Consumer and Natural Hazards: Risk Assessments, Trust Perceptions, and Protection Motivations Identification of At-Risk Youth Segments and Anti-Tobacco Appeals Consumer Vulnerability as a Socially Constructed Phenomenon Explorations in Marketing and Society Affect and Warnings: Does Mood Influence the Processing of Risk Disclosure? Does Affect Influence the Processing of Risk Disclosure? An Investigation of Public Trust in Information Sources and Risk Communication Related to Natural Disasters The Unintended Consequences of Mandated Disclosures: The Case of Dietary Supplements |
