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Spears School of Business Directory
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Dr. Ajay Sukhdial Associate Professor 218 Business Building 405-744-5085 (office) 405-744-5192 (department) 405-744-5180 (fax) Jump to a section:Academic, Military, and Professional PositionsDepartment of Marketing, Oklahoma State University, Associate Professor, 1995Charles H. Lindquist College of Business, University of Oregon, Visiting Associate Professor, 1999 - 2000 Department of Marketing, Oklahoma State University, Assistant Professor, 1988 - 1994 University of Oregon, Graduate Teaching Fellow, 1984 - 1988 EducationPh D, University of Oregon, Marketing/Consumer Behavior, 1989MBA, Wake Forest University, Marketing, 1984 BS, St. Stephens College, Delhi, India, Physics, Chemistry, and Mathematics, 1981 Courses TaughtMKTG 3323 - Consumer and Market Behavior (Fall 2009) MKTG 4553 - International Marketing (Fall 2009) MKTG 4553 - International Marketing (Spring 2009) MKTG 5553 - International Marketing Strategy (Spring 2009) MKTG 3323 - Consumer and Market Behavior (Fall 2008) MKTG 4553 - International Marketing (Fall 2008) MKTG 3323 - Consumer and Market Behavior (Spring 2008) MKTG 5553 - International Marketing Strategy (Spring 2008) BHON 4073 - Literature in Business (Fall 2007) MKTG 4553 - International Marketing (Fall 2007) MKTG 4553 - International Marketing (Summer 2007) BHON 4073 - Literature in Business (Spring 2007) MKTG 5553 - International Marketing Strategy (Spring 2007) MKTG 4553 - International Marketing (Fall 2006) MKTG 5553 - International Marketing Strategy (Spring 2006) MKTG 4553 - International Marketing (Fall 2005) PublicationsAjay Sukhdial, 2007, "The Obesity Epidemic in the Urban Middle Class Consumer in India: A Critical Review of What We Know and What We Need to Know," Proceedings of the Great Lakes–NASMEI 2007 Annual ConferenceDamon Aiken, Ajay Sukhdial, 2004, "Are You Old School? Defining a Market Segmentation Dimension," Sports Marketing Quarterly, 13 (2), 73-81. Ajay Sukhdial, 2003, "Eating Guilt: Measurement and Relevance to Consumer Behavior," Proceedings of the Association of Consumer Research Annual Conference Ajay Sukhdial, Damon Aiken, Lynn Kahle, 2002, "Are You Old School? A Scale for Measuring Sports Fans’ Old School Orientation," Journal of Advertising Research, 42 (4), 71-81. Presentations GivenThe Obesity Epidemic in the Urban Middle Class Consumer in India: A Critical Review of What We Know and What We Need to Know Eating Guilt: Measurement and Relevance to Consumer Behavior |
