Dr. Tom Brown
Professor

tomb@okstate.edu
Personal Website

319 Business Building

405-774-5113 (office)
405-744-5192 (department)
405-744-5180 (fax)

Academic, Military, and Professional Positions

Department of Marketing, Oklahoma State University, Professor of Marketing, 2005
Department of Marketing, Oklahoma State University, Ardmore Professor of Business Administration, 2003
Waterford Institute of Technology - Ireland, Visiting Scholar, - September 2007
Department of Marketing, Oklahoma State University, Associate Professor of Marketing, 2000 - 2005
Department of Marketing, Oklahoma State University, Assistant Professor of Marketing, 1997 - 2000
Southern Methodist University, Assistant Professor of Marketing, 1994 - 1997

Awards and Honors

Richard W. Poole Research Excellence Award (2009)
Richard W. Poole Research Excellence Award (2008)
Richard W. Poole Research Excellence Award (2006)
Best Paper Award for best article appearing in the Journal of the Academy of Marketing Science (2005)
Richard W. Poole Research Excellence Award (2005)
Dean’s Research Excellence Award (2003)

Education

Ph D, University of Wisconsin-Madison, , 1994
MS, University of Wisconsin-Madison, Marketing, 1992
MBA, Oklahoma State University, Marketing, 1988
BS, Oklahoma State University, Marketing, 1983

Courses Taught

MKTG 4333
- Marketing Research (Fall 2009)
MKTG 6513
- Seminar in Marketing Theory (Fall 2009)
MKTG 4773
- Services Marketing (Summer 2009)
MKTG 4333
- Marketing Research (Spring 2009)
MKTG 5213
- Services Marketing (Spring 2009)
MKTG 4333
- Marketing Research (Fall 2008)
MKTG 6513
- Seminar in Marketing Theory (Fall 2008)
MKTG 4773
- Services Marketing (Summer 2008)
MKTG 4333
- Marketing Research (Spring 2008)
MKTG 5213
- Services Marketing (Spring 2008)
MKTG 4333
- Marketing Research (Fall 2007)
MKTG 4773
- Services Marketing (Summer 2007)
MKTG 4333
- Marketing Research (Spring 2007)
MKTG 5213
- Services Marketing (Spring 2007)
MKTG 4333
- Marketing Research (Fall 2006)
MKTG 4773
- Services Marketing (Fall 2006)
MKTG 5213
- Services Marketing (Fall 2006)
MKTG 4333
- Marketing Research (Spring 2006)
MKTG 5213
- Services Marketing (Spring 2006)
MKTG 4333
- MARKETING RESEARCH (Fall 2005)
MKTG 5213
- SERVICES MARKETING (Fall 2005)

Contracts, Grants, and Sponsored Research

Publications

Gilbert A. Churchill, Tom J. Brown, 2010, "Basic Marketing Research," Thomson / South-Western (7)

Karen Flaherty, John Mowen, Tom J. Brown, G.w. Marshall, 2009, "Leadership Propensity and Sales Performance among Sales Personnel and Managers in a Speciality Retail Store Setting," Journal of Personal Selling and Sales Management, 29 (Winter), 43-59.

Jerry Grizzle, Alex Zablah, Tom J. Brown, John Mowen, James M Lee, "Employee Customer Orientation in Context: How the Environment Moderates the Influence of Customer Orientation on Performance Outcomes ," Journal of Applied Psychology

Brian V Larson, Karen Flaherty, Alex Zablah, Tom J. Brown, Josh Wiener, 2008, "Linking Cause-Related Marketing to Sales Force Responses and Behavioral Performance," Journal of the Academy of Marketing Science, 36 (2), 271-277.

Brad D. Carlson, Tracy Suter, Tom J. Brown, 2008, "Social versus Psychological Brand Community: The Role of Psychological Sense of Brand Community," Journal of Business Research, 61, 284-291.

Gilbert A. Churchill, Tom J. Brown, 2007, "Basic Marketing Research," Thomson / South-Western (6)

Nancy Spears, Tom J. Brown, Peter A. Dacin, 2006, "Assessing the Corporate Brand: The Unique Corporate Association Valence (UCAV) Approach," Journal of Brand Management, 14 (1/2), 5-19.

Peter A. Dacin, Tom J. Brown, 2006, "Corporate Branding, Identity, and Customer Response," Journal of the Academy of Marketing Science, 34 (Spring), 95-98.

Tom J. Brown, Peter A. Dacin, Michael G. Pratt, David A. Whetten, 2006, "Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology," Journal of the Academy of Marketing Science, 34 (Spring), 99-105.

Tom J. Brown, Thomas E. Barry, Peter A. Dacin, Richard F. Gunst, 2005, "Spreading the Word: Investigating Antecedents of Consumers’ Positive Word-of-Mouth Intentions and Behaviors," Journal of the Academy of Marketing Science, 33 (Spring), 123-138.

Eric G. Harris, John Mowen, Tom J. Brown, 2005, "Reexamining Salesperson Goal Orientations: Personality Influencers, Customer Orientation, and Work Satisfaction," Journal of the Academy of Marketing Science, 33 (Winter), 19-35.

D. Todd Donavan, Tom J. Brown, John Mowen, 2004, "Internal Benefits of Service Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors," Journal of Marketing, 68

Jane W. Licata, John Mowen, Eric G. Harris, Tom J. Brown, 2003, "On the Trait Antecedents and Outcomes of Service Worker Job Resourcefulness: A Hierarchical Model Approach," Journal of the Academy of Marketing Science, 31 (Summer), 256-271.

Peter A. Dacin, Tom J. Brown, 2002, "Corporate Identity and Corporate Associations: A Framework for Future Research," Corporate Reputation Review, 5 (Fall), 254-263.

Tom J. Brown, John Mowen, D. Todd Donavan, Jane W. Licata, 2002, "The Customer Orientation of Service Workers: Personality Trait Effects on Self- and Supervisor Performance Ratings," Journal of Marketing Research, 39, 110-119.

Presentations Given

Corporate Branding
Executive Masters Program
Corporate Communications Centre, Erasmus University
Rotterdam - October 2005

Corporate Associations and Internal Constituents
Fourth Annual Conference
International Corporate Identity/Associations Research Group
October 2005

Identity, Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology
2005 Annual Conference
Academy of Marketing Science
Tampa FL - May 2005

Corporate Identity and Associations: What We Know So Far
Brand Orchestration Conference
Marketing Science Institute
Charleston, SC - March 2005

Cause-Related Marketing: I Gave at the Jumpin’ Little Juke Joint
3rd International Conference
International Corporate Identity/Association Research Group
Los Angeles, CA - 2004

Corporate Branding
Executive Masters Program
Corporate Communications Centre, Erasmus University
Rotterdam - October 2004

Corporate Branding
Executive Masters Program
Corporate Communications Centre, Erasmus University
Rotterdam - October 2003

Understanding Consumer-Company Identification: The Interactive Relationship of Corporate Associations and Self-Schema
2003 Conference
Corporate Identity / Associations Research Group
June 2003

The Influence of Corporate Associations on Salesperson Self-Efficacy and Performance: When Does Reputation Matter Most?
6th International Conference on Corporate Reputation
Reputation Institute
Boston, MA - May 2002

Cause-Related Marketing: Effects on Marketing Representatives' Corporate Evaluations
Conference on Exploring Corporate Associations: Developing a Research Agenda
CI/ARG
Stillwater, OK - April 2002

The Influence of Corporate Associations on Salesperson Self-Efficacy and Performance: When Does Reputation Matter Most?
Conference on Exploring Corporate Associations: Developing a Research Agenda
CI/ARG
Stillwater, OK - April 2002

The Measurement of Corporate Associations
Conference on Exploring Corporate Associations: Developing a Research Agenda
CI/ARG
Stillwater, OK - April 2002