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Spears School of Business Directory
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Dr. Xiang Fang Assistant Professor 319 North Hall, OSU-Tulsa 918-594-8194 (office) 405-744-5192 (department) 918-594-8281 (fax) Jump to a section:Academic, Military, and Professional PositionsOklahoma State University, Assistant Professor of Marketing, August 2003Shanghai JinPeng Futures Company, Market Analyst, 1994 - 1996 EducationPh D, University of Kansas, Lawrence, Marketing, 2004MS, Shanghai University of Finance and Economics, International Marketing, 1996 BA, Eastern China Normal University, Shanghai, Psychology, 1993 Courses TaughtMKTG 3323 - Consumer and Market Behavior (Fall 2009) MKTG 3323 - Consumer and Market Behavior (Spring 2009) MKTG 3323 - Consumer and Market Behavior (Spring 2007) Contracts, Grants, and Sponsored ResearchExamining the Animosity Model of Foreign Product Purchase from Both Explicit and Implicit Perspectives PublicationsJohn Mowen, Xiang Fang, Kristin Scott, "Investigating the Trait Antecedents and Behavioral Consequences of a Propensity to Gamble," Journal of Business ResearchBrad Carlson, John Mowen, Xiang Fang, "Trait Superstition and Consumer Behavior," Psychology and Marketing Marlys Mason, Debra Scammon, Xiang Fang, 2007, "The Impact of Product Claims and Disclosures in the Dietary Supplement Industry," Journal of Consumer Affairs, 41, 74-99. Xiang Fang, Surendra Singh, Rohini Ahluwalia, 2007, "An Examination of Different Explanations for The Mere Exposure Effect," Journal of Consumer Research, 34, 97-103. Xiang Fang, Marlys Mason, 2005, "Affect and Warnings: Does Mood Influence the Processing of Risk Disclosure?," 2005 Marketing and Public Policy Conference Proceedings, American Marketing Association Xiang Fang, John Mowen, 2005, "Exploring Factors Influencing Logo Effectiveness: An Experimental Inquiry," Advances in Consumer Research, 32, 161. Todd Donovan, Xiang Fang, Neeli Bendapudi, Surendra Singh, 2004, "Applying Interactional Psychology to Salesforce Management: A Socialization Illustration," Qualitative Market Research: An International Journal, 7 (2), 139-152. Zhilin Yang, Xiang Fang, 2004, "Online Service Quality Dimensions and Their Relationships with Satisfaction: A Content Analysis of Customer Reviews of Securities Brokerage Services," International Journal of Service Industry Management, 15 (3/4), 302-326. Xiang Fang, Sanjay Mishra, 2002, "The Effect of Brand Alliance Portfolio on Perceived Quality of An Unknown Brand," Advances in Consumer Research, 29, 519-520. Presentations GivenThe Effect of Cause-Brand Alliance on Consumers' Perception Examining the Animosity Model of Foreign Product Purchase from Both Explicit and Implicit Perspectives Investigating the Trait Predictors of Gambling Propensity and the Moderating Role of Gender Does Affect Influence the Processing of Risk Disclosure? Dual-Branding Alliances or Multiple-Branding Alliances: How Brand Alliances Affect the Evaluation of A New Brand? Exploring Factors Influencing Logo Effectiveness: An Experimental Inquiry |
