Interface Between Marketing Strategy and Strategic Management: Market Orientation, Corporate Entrepreneurship, Innovation Management, New Product Development, Business-to-Business Marketing, and Learning theory.

Refereed Journal Publications:

Yinghong Wei and Neil A. Morgan (2004), “The Supportiveness of Organizational Climate, Market Orientation, and New Product Performance in Chinese Firms,” Journal of Product Innovation Management, 21, 375-388. (Leading Article) (PDF) (#1 innovation journal per ISI/SSCI impact rankings; 5-Year Journal Impact Factor without Self-Citation = 3.56 in 2010)

Yinghong Wei and Kwaku Atuahene-Gima (2009) (Accepted in 2008), “The Moderating Role of Reward Systems in the Relationship between Market Orientation and New Product Performance in China,” International Journal of Research in Marketing, 26 (2), 89-96. (PDF) (#1 marketing journal from Europe per ISI/SSCI impact rankings)

Kwaku Atuahene-Gima and Yinghong Wei (2011) (Accepted in 2008) , “The Vital Role of Problem-Solving Competence in New Product Success,” Journal of Product Innovation Management, 28 (1). (PDF)

Yinghong Wei, and Qiong Wang (2011) (Accepted in 2010), “Making Sense of A Market Information System for Superior Performance: The Roles of Organizational Responsiveness and Innovation Strategy,” Industrial Marketing Management, 40 (2), 267-277. (PDF)

Yinghong Wei, Gary Frankwick, Tao (Tony) Gao and Nan Zhou (2011) (Accepted in 2011), “Consumer's Adoption Intention toward the Internet: A Perspective of Innovation Adoption Theory,” Journal of Advertising Research, 51(4), 594-607. (PDF)

Tao (Tony) Gao, Gordon Leichter and Yinghong Wei (2012), “Countervailing Effects of Value and Risk Perceptions in Manufacturers' Adoption of Expensive, Discontinuous Innovations,” Industrial Marketing Management, 41 (4), 659-668. (Accepted in 2011) (PDF)

Yinghong Wei, Gary Frankwick and Binh Nguyen (2012), “Should Firms Consider Employee Input in Reward System Design? The Effect of Participation on Market Orientation and New Product Performance,” Journal of Product Innovation Management, 29 (4) 546-558 (Accepted in 2009) (PDF).

Yinghong Wei, Hugh O'Neill, Ruby Lee and Nan Zhou, “The Impact of Innovative Culture on Individual Employees: The Moderating Role of Market Information Sharing,” Journal of Product Innovation Management, forthcoming (Accepted in 2011).

Yinghong Wei, Saeed Samiee and Ruby Lee, “How Do Organic Cultures Matter to Marketing Effectiveness? The Role of Market Responsiveness and Product Strategy Change,” Journal of the Academy of Marketing Science  (Accepted in 2013 Feb).