I received my Ph.D. from University of North Carolina
at Chapel Hill in 2006. I have taught classes at both the
undergraduate and graduate levels.
My research has been published in peer-reviewed
journals and conference proceedings such as the Journal of the
Academy of Marketing Science, International
Journal of Research in Marketing, Journal of Product and
Innovation Management, Journal of Advertising research, and
Industrial Marketing Management.
My dissertation research has won Kauffman
Dissertation Fellowship and Doctoral Dissertation Awards Competition
by the Institute for the Study of Business Markets (ISBM) at
Pennsylvania State University.
I serve on
editorial review board for Journal of Product and
Innovation Management. I was a track co-chair
for strategy track at
2013 Winter American Marketing Association conference in Las