MKTG 5133*

Marketing Management.
Prerequisite: admission to MBA program. Consideration at an advanced level of the major elements of marketing from the point of view of the marketing executive. Emphasis on problem solving and decision making; using an interdisciplinary approach. Development of an integrated, comprehensive marketing strategy.
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MKTG 5213*

Services Marketing.
Prerequisite: MKTG 5133. Services and services marketing with emphasis
on services research and services management.
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MKTG 5220*

Seminar in Marketing. 3 credits, maximum 9.
Prerequisite: MKTG 5133. Selected topics in marketing. Industrial marketing, product management, strategic marketing planning, international marketing, and services marketing.
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MKTG 5313*

Marketing Research Methodology.
Prerequisite: MKTG 5133. Research methodology applied to marketing problems. Measurement,
survey research, experimentation, and statistical analysis of data.
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MKTG 5553*

International Marketing Strategy.
Prerequisite: MKTG 5133. An analysis of marketing in the global environment. Environmental
effects on international marketing management and corporate strategy decisions.
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MKTG 5613*

Seminar in Consumer Behavior.
Prerequisite: MKTG 5133 or consent of instructor. Psychological, sociological, and anthropological
theories related to consumer decision processes. Special emphasis on current empirical research in consumer behavior.
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MKTG 5963*

Data Mining and Customer Relationship Management Applications.
Prerequisites: consent of MBA, MIS/AIS or MSTM, director, or instructor. Data mining and turning business data into actionable information. Use of various data mining tools such as neural networks, decision trees, classification and prediction algorithms, in the context of most common applications in business-sales, marketing, and customer relationship management (CRM). Use of state-of-the-art industrial strength data mining software to analyze real-world data and make strategic recommendations for managerial actions.New Product Development. Prerequisites: acceptance into the MBA program or consent of the MBA director. Elements involved in creating and selling a successful new product in a complex environment, including internal organizational and external environmental influences.
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MKTG 5983*

Data Base Marketing.
Prerequisite: MKTG 5133 or consent of the instructor. An information-driven process managed by database technology that enables marketers to develop, test, implement, measure, and adopt customized marketing programs and strategies.
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MKTG 5993*

Digital Business Strategy.
Prerequisite: consent of MBA, or MIS/AIS, or MSTM director, or instructor. Businesses employment
of digital technologies to craft a superior and unique value proposition for its customers and strategic partners.
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MKTG 6100*

Advanced Seminar in Marketing. 1-3 credits, maximum 6.
Prerequisite: consent of instructor and doctoral student standing. Specialized topics in marketing for doctoral students.
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MKTG 6323*

Seminar in Advanced Consumer Behavior.
Prerequisite: MKTG 5133 or consent of the instructor. An interdisciplinary course examining empirical and theoretical studies of the factors that influence the acquisition, consumption, and disposition of goods, services, and ideas. Analysis of the psychological, sociological, anthropological, demographic, and regulatory forces that impact consumers. Examination of research methodologies employed to conduct empirical studies of consumer behavior.
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MKTG 6413*

Advanced Marketing Research.
Prerequisite: MKTG 5313. Introduction to the latest empirical marketing research techniques. Data collection and analysis techniques such as conjoint analysis, multidimensional scaling, path analysis, and structural equations modeling (via LISREL).
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MKTG 6513*

Seminar in Marketing Theory.
Prerequisite: MKTG 5133 or consent of instructor. Development of an evaluation of marketing theory.
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MKTG 6683*

Seminar in Marketing Strategy.
Prerequisite: MKTG 5133 or consent of instructor. Examination of a broad range of marketing management topics from a strategic perspective. Understanding of content, theory and research methods involved in the development of strategic marketing knowledge.
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MKTG 6913*

Measurement and Experimental Design.
An analysis of measurement issues from both psychometric and marketing perspectives. Scale construction and validation. The design, analysis, and evaluation of marketing experiments.
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