Dursun Delen
Spears School of Business professor Dursun Delen and Oklahoma State University doctoral
graduate Fone Pengnate were recently awarded the best paper at the Americas Conference
on Information Systems (AMCIS).
Delen is the William S. Spears Chair in Business Administration, the Patterson Foundation
Chair, Research Director for the Center for Health Systems Innovation, and a professor
in the Spears School’s Management Science and Information Systems Department. He collaborated
with Pengnate, who earned his doctoral degree in business administration from the
Spears School in 2013 and is now assistant professor of Computing and New Media Technologies
at the University of Wisconsin–Stevens Point, on the award-winning presentation, “Evaluating
Emotions in Mobile Application Descriptions: Sentiment Analysis Approach.”
Fone Pengnate
Their paper was selected out of more than 400 at AMCIS’s annual conference in Savannah,
Ga.
Delen said the paper shows how sentiment analysis, a critical part of the business
analytics movement, can be used to detect emotions from mobile application descriptions,
which are persuasive text excerpts generated by software vendors. The analysis was
conducted on a dataset containing 6,000 unique mobile apps.
The results revealed that mobile apps in different categories should use specific
emotional wording in their descriptions. This finding has interesting implications
for practice, especially for developers to improve their chances of greater number
of app downloads/purchases.
