Learning how to build and work with teams, communicating with individuals inside and outside the organization, and resolving conflicts in the workplace are benefits of attending the Certificate of Effective Management and Leadership series sponsored by Oklahoma State University’s Spears School of Business.
The series will consist of 10 sessions between March and November at the Oklahoma State University – Oklahoma City campus.
This series is designed for individuals in a front-line manager position or individual leaders that are in a management position. “These seminars will teach participants the skills they need to manage projects while making agile decisions on behalf of their teams and organizations,” Sarah Williams, program coordinator, said.
The Center for Customer Interface Excellence (CIE) in the Spears School of Business at Oklahoma State University may be just a name in a directory for many OSU students, but for marketing students, it’s the fast-track to industry success.
CIE’s goal is to focus on the point of connection between an organization’s frontline employees and its customers, providing a specialized education for students interested in careers in retailing, personal selling or services marketing. Students who are accepted into the program work toward earning the Certificate in Customer Interface Excellence. The program partners with businesses to provide students insights into a variety of industries. Participating companies benefit by gaining exposure with highly qualified job candidates. Continue Reading
This article appeared in Discover Spears Research, the quarterly research newsletter released by the Spears School of Business.
For more than seven years, Spears School of Business’s marketing professor Goutam Chakraborty has fostered relationships with companies across Oklahoma and beyond through data analytics.
Chakraborty sets up contracts with major companies such as Elevate, OG&E and PennWell and has graduate students research the companies’ desired projects. The student projects are fully funded assistantships that boost the students’ résumés and experience in data extraction, data visualization and modeling.
“I seek out the companies to take on my graduate students and start building relationships with them,” Chakraborty said. “The projects are usually a semester long and focus on whatever the company’s needs are, whether that’s determining customer lifetime value, customer satisfaction, predictive modeling or something else. I meet with the students once a week to see their progress, and then we meet with the company every month or so to make sure we are heading in the right direction.”
Five Spears School of Business students have been selected as Oklahoma State University Seniors of Significance for the 2016-2017 academic year by the OSU Alumni Association.
The Seniors of Significance Award recognizes students who have excelled in scholarship, leadership and service to campus and community and have brought distinction to OSU.
“We are so proud of our Seniors of Significance,” said Spears School Associate Dean Karen Flaherty. “All five recipients are incredibly deserving of this honor. We are thankful for the contributions each one of these students has made to the Spears School of Business community over the past four years.”
The Spears School of Business Seniors of Significance are listed below with their hometown and major: Continue Reading
You’re on a diet and trying to kick potato chips from your snacking habits, so you reach for the kale chips instead. After crunching in to the kale chips, even though they are salty and crunchy just like potato chips, you’re not quite satisfied. Why not?
Oklahoma State University assistant professor of marketing Zachary Arens focuses on the reasons why substituting similar items doesn’t seem to satisfy. In his research titled “Why Focusing on the Similarity of Substitutes Leaves a Lot to be Desired,” published in the Journal of Consumer Research, Arens explains how similarities of substitutes affects desires for the original item.
“Consumers can substitute for a number of reasons,” Arens said. “If something is unavailable or too expensive, they may choose a substitute option. The problem with this is that it sometimes doesn’t work. We find that dissimilar substitutes tend to be more effective than similar substitutes. By focusing on the differences of the substitutes to the original item, the consumer had less of a desire for the original item, whereas when the consumer focused on the similarities between the substitute and the original item due to the substitute not meeting that satisfaction they’re used to.” Continue Reading
Tom Brown, Noble Foundation Chair in Marketing Strategy and Professor in the Department of Marketing and International Business the Spears School of Business at Oklahoma State University, will be co-chairing the 10th International Corporate Identity/Associations Research Group Conference (CIARG) on Sept. 2-4 at the University of Reading in England.
Corporate identity and reputation scholars will travel from around the world to attend the conference whose theme is “Exploring Personal and Corporate Identities: Identity Development, Relational Dynamics, and Outcomes.”
Keynote speakers include Davide Ravasi, professor of management, Cass Business School;
Rupert Younger, director, Oxford University Centre for Corporate Reputation, and Peter Molyneux, chair, NHS SW London and St. George’s Mental Health Trust. Continue Reading
The “American Dream” is an idea that most every person in United States seeks out, but Oklahoma State University business analytics master’s student Swapneel Deshpande seeks to redefine it.
Deshpande, along with OSU graduates Ben Loh and Lee Easton, created ModernBlox, a startup that turns old shipping containers into weather-resistant housing. The containers are safe (they can withstand up to 250 miles an hour wind when anchored), modern and eco-friendly and aim to offer affordable housing options at a time when the housing market has skyrocketed in price.
“Owning a house is part of that ‘American Dream,’ and, especially as an international student, that’s a major milestone,” Deshpande said. Continue Reading
The Oklahoma State University Watson Graduate School of Management’s professional development course recently welcomed home Michael Tapley as he spoke to the graduate students about foreign service.
Tapley earned all three of his degrees from OSU – a bachelor’s degree in international business with a minor in marketing, a bachelor’s degree in French, and an MBA. Tapley graduated Magna Cum Laude with both of his bachelor’s degrees.
He currently works as a member of the United States foreign service and serves as a special assistant to Secretary of State John Kerry.
“It’s not a career that I thought I would be interested in,” said Tapley. “I looked into the foreign service and saw that there were a lot of opportunities.”
Five seniors from Spears School of Business have been named 2016 Outstanding Seniors by the Oklahoma State University Alumni Association.
The Outstanding Senior award recognizes seniors who excel through academic achievement; campus and community activities; academic, athletic or extra-curricular honors or awards; scholarships and work ethic during their time at OSU.
The Spears School of Business honorees with their hometowns and majors are:
Oklahoma State University is being recognized as one of the nation’s best values for its data analytics program and also for providing one of the most affordable online opportunities for data analytics students.
The OSU Spears School of Business program is number 13 in the ranking of Top 50 Best Value Big Data Graduate Programs of 2016 and is third in the Top 50 Best Value Online Big Data Programs of 2016, according to Value Colleges. Oklahoma State is one of only two schools in the United States to appear in the top 13 on both lists, and OSU is the highest ranked school in the Big 12 Conference in both rankings.
“We are pleased to be recognized through such rankings,” said Ramesh Sharda, vice dean of the Watson Graduate School of Management and Regents Professor of Management Science and Information Systems. “OSU has long been a leader in analytics. We were one of the first MS in MIS programs to embrace analytics and have graduated hundreds of professionals who are working in leadership positions in many organizations.
This past Friday, Oklahoma State University welcomed Ambassador Taranjit Singh Sandhu of India. Sandhu was hosted by OSU’s Center for Advanced Global Leadership and Engagement (CAGLE) as a part of the Watson Graduate School of Management’s Professional Development course to speak to the OSU community about U.S.- Indo relations.
Sandhu is the Deputy Chief of Mission at the Embassy of India in Washington, D.C. He was appointed in 2013. Before being named deputy chief of mission, Sandhu was the Consul General of India in Frankfurt for two years.
In addressing OSU students, Sandhu said there are strong educational ties between the United States and India. He said there are currently “about 134,000 Indian students in the United States pursuing advance degrees and spending $5 billion dollars in tuition fees in the United States universities.”
Sandhu also addressed that the educational ties do not just benefit Indian students. “Around 5,000 U.S. students are enrolled in educational institutions of excellence in India,” said Sandhu. Continue Reading
The conference will explore the management and strategic impact big data can have on a company or organization. The sessions during the conference will cover issues such as data capture, data management, data analysis and the strategic use of information for decision-making that drives success in business.
Ramesh Sharda, vice dean of the Watson Graduate School of Management, Watson/ConocoPhillips Chair, and Regents Professor of MSIS, and Goutam Chakraborty, Ralph A. and Peggy A. Brenneman Professor in the Department of Marketing in the Spears School of Business at OSU, are the faculty coordinators for the conference.
“This exciting conference is meant for all managers and professionals involved in or interested in analytics,” Sharda said. “We have designed it to be relevant to all industries and as an opportunity to explore hot topics and how to leverage the use of analytics for the organization and your career.”
Four Oklahoma State University analytics students recently presented their research at the South Central SAS® Users Group (SCSUG) as part of a student consortium that also included students from Louisiana State University and University of Alabama.
The conference was held held on the LSU campus in Baton Rogue, Louisiana.
“This is the third year in a row OSU students’ research were presented at the consortium,” said Goutam Chakraborty, Director of MS in Business Analytics and Graduate Certificate in Business Data Mining. “Our students Saurabh Nandy, Karush Jaggi, Sairam Tangutri and Nitish Yeduguri represented OSU very well at the consortium.”
All four students are in their second year of pursuing their master’s degree in the Watson Graduate School at the Spears School of Business. Continue Reading
Karush Jaggi, a second-year graduate student pursuing a master’s degree in data mining at Oklahoma State University, recently was awarded a scholarship, earning him the opportunity to present a paper at the 2015 Midwest SAS® Users Group Conference in Omaha, Nebraska.
“This is the first time OSU participated in this conference and our student is honored with a scholarship at the Midwest SAS® Users Group Conference” said Goutam Chakraborty, adviser and marketing professor in the Spears School of Business. “I am very proud of Karush’s achievement.”
The paper entitled Debt Collection Through SAS® Analytics Lens focuses on using an analytical approach to debt collection and elaborates on the data mining techniques that can be used therein.
Jaggi’s paper is a result of the experience he gained as a part of a summer internship with a debt collection company. Continue Reading
Spears School of Business faculty member Jerry Rackley became a first-time author with the recent release of his book, Marketing Analytics Roadmap. Rackley, an executive-in-residence with the Department of Marketing at Oklahoma State University, explores the marketing analytics process that assists in boosting revenues and profitability.
Marketing Analytics Roadmap provides a look into what marketing analytics are and how to set up an analytics process that helps companies boost revenues. Rackley shows in the book how to understand and implement a sound marketing analytics process that helps company executives eliminate the guesswork about the results from marketing efforts.
With a degree in computer science, Rackley found early on that his interest was facilitated in the world of sales and marketing. After college, he accepted a position with software leader IBM, and it was while working in their sales office he learned how marketing works in the real world.
Oklahoma State University’s contingent of nearly 75 students, alumni and faculty were more than any other school attending the SAS Global Forum 2015 on April 26-29 in Dallas. The forum is the premier event for SAS and data mining professionals worldwide with more than 4,000 from industry and academia attending.
OSU Spears School of Business students again demonstrated their excellence by earning some of the most coveted honors given during the SAS Global Forum.
The SAS Ambassador Award is the highest honor a student can receive with only 15 students worldwide being recognized, and this year four OSU students received the SAS Ambassador Award. They are Ramcharan Kakarla, Balamurugan Mohan, Narmada Dave and Juan Ma.
Also, five OSU students –Sharat Dwibhasi, Zabiulla Mohammed, Vijay Singh, Karush Jaggi and Ram Poudel – earned Global Forum student scholarship awards that are given by SAS to 15 students worldwide.
Three Spears School of Business faculty members were recognized for their outstanding performance in the classroom during the 2015 Watson Graduate School of Management Scholarship and Awards Banquet on April 19.
Those honored were Ajay Sukhdial, Outstanding MBA Faculty Award; Cynthia Wang, Greiner Graduate Excellence in Teaching Award, and Rick Wilson, Chandler Frates and Reitz Teaching Excellence Award.
“These professors are among the best any program can hope to have,” said Ramesh Sharda, vice dean of the Watson Graduate School. “They motivate and challenge our MBA students, they cover difficult topics but in an engaging fashion, and their classes introduce current topics and relate management theories and models to practice.”
Three seniors from the Spears School of Business have been named 2015 Outstanding Seniors by the Oklahoma State University Alumni Association.
The Outstanding Senior award recognizes seniors who excel through academic achievement; campus and community activities; academic, athletic or extra-curricular honors or awards; scholarships and work ethic during their time at OSU.
The Spears School of Business honorees with their hometowns and majors are:
Catrina D. Rockholt, Charleston, S.C., business management
Erin Scanlan, Portales, N.M., marketing and management
Chris Stockton, Duncan, Okla., finance and management
Twelve seniors were chosen to receive the award by the OSU Alumni Association Student Awards and Selection Committee after it met with the 44 Seniors of Significance selected in the fall of 2014 and reviewed their applications.
A public banquet honoring the Outstanding Seniors will be held April 20 at 6 p.m. at the ConocoPhillips OSU Alumni Center in Stillwater. Tickets may be purchased online at orangeconnection.org/osdinner or by calling 405.744.3600.
For more information about the OSU Alumni Association’s student awards program, visit orangeconnection.org/studentawards or contact Melisa Parkerson at 405.744.8711.
Executives who lead three successful businesses from around the world will be sharing with Oklahoma State University students during CEO Day from 3:30 to 4:45 p.m. April 14 in the Little Theater of the Student Union.
A forum entitled “Strategic Vision in a Global Economy,” will feature Behfar Jahanshahi, CEO, InterWorks, Inc.; Liz McKinley, president and owner, Pinnacle Petroleum Inc., and Justin Stead, chairman, CBPE Capital and sofa.com.
CEO Day is hosted by the Spears School of Business to bring successful business people to the Stillwater campus so students have opportunities to discover the challenges and issues that business leaders face, understand how CEOs chart their career paths, discover characteristics they seek in managers, interact with successful executives, and learn about their decision processes and leadership styles. Continue Reading
Learning how to strategically use big data in today’s business world will be the focus of the Big Data Conference on April 7 at the Cox Convention Center in Oklahoma City. Also, those attending will be given the option to hear Steve Wozniak, co-founder of Apple Computer, at the Executive Management Briefings.
The Big Data Conference is offered by the Spears School of Business at Oklahoma State University. A supporting gold sponsor is Stinnett & Associates and a silver sponsor is ISNetworld.
The conference will explore the management and strategic impact big data can have on a company or organization. Speakers and participants from across the nation will explore various issues such as data capture, data management, data analysis and the strategic use of information for decision-making that drives success in businesses and organizations.
The Spears School of Business teamed up with long-time partner SAS, a leading provider of business analytics software, to award 14 graduate students with data mining and business analytics certificates during Oklahoma State University’s Fall 2014 Graduate College Commencement on Friday.
The students earning their SAS and OSU certificates are:
- Temesgen E. Helsabo, Data Mining
- Anup KC, Data Mining
- Zabiulla Mohammed, Data Mining
- Vinay Karumanchi, Data Mining
- Benjamin Lee Ensor, Data Mining
- Vinayak Ramchandra Sawant, Data Mining
- Samuel Pakho Cheung, Data Mining
- Raghavender Reddy Byreddy, Predictive Analytics
- Balamurugan Mohan, Predictive Analytics
- Anvesh Reddy Minukuri, Predictive Analytics
- Steven B. Zeiler, Business Analytics
- Jordan Elizabeth Lusnak, Business Analytics
- Austin Shrader, Business Analytics
- Gloria Christine Nichols, Business Analytics
OSU’s nationally recognized program is led by Goutam Chakraborty, professor of marketing and founder of the SAS and OSU data mining and analytics program.
The Spears School of Business faculty, students, staff and alumni are looking forward with great anticipation to the culminating event as 2014 marks the 100th anniversary of business education at Oklahoma State University.
The Spears School Tributes: 100 For 100 reception and dinner will be Friday, Nov. 7, at the Wes Watkins Center on OSU’s Stillwater campus. The school is recognizing graduates who exemplify the Oklahoma State and business school spirit. These tributes represent a rich history and diversity of experience among those who have earned business degrees from OSU over the past 100 years.
“We are proud to celebrate some of the more than 43,000 graduates since the school was founded in 1914,” said Ken Eastman, dean of the Spears School. “The Tributes represent the diversity of our graduates. These honorees are from various backgrounds, ages and occupations. Each has an inspiring story to tell, and we are proud to have them as part of the Spears School family.”
Jennifer Fenimore wouldn’t be in the job she is today if not for the dedication and direction of several faculty members in the Spears School of Business. Fenimore is enjoying her role as the franchise marketing manager/development manager for Stone Trucking in Tulsa after recently graduating from Oklahoma State University.
But she isn’t the only recent Spears School student to gain hands-on experience and then enter the real world immediately after graduating from OSU. Marketing research classes taught in the Department of Marketing at OSU require students to work with real companies on real issues, and in the past five years more than 1,100 marketing students have participated in 72 projects.
“Along with my age and past work experience, I believe the real-work research with actual companies helped land me a good job,” said the 37-year-old Fenimore, who says the professional appearance and impressive content in her research project impressed Stone Trucking personnel during the interview process, helping land her the position.
In addition, she says “the courses at the Spears School of Business are what have helped me keep my job. In my current job, I use what I learned in many of my marketing classes – Marketing in Action, Marketing Research, Consumer and Market Behavior, and International Marketing – along with my finance and math classes.”
Karen Flaherty, associate professor of marketing who has been on faculty at Oklahoma State University for the last 13 years, has been named an Associate Dean for the Spears School of Business, Dean Ken Eastman announced.
Flaherty begins as Associate Dean on July 1.
“Dr. Flaherty is highly respected within the Spears School of Business and throughout Oklahoma State University, and she has a keen interest in issues related to undergraduate education,” said Eastman. “I greatly appreciate the enthusiasm and professionalism she brings to the school.”
A delegation from the OSU Marketing Club recently attended the International Collegiate Conference of the American Marketing Association. The conference was held at the New Orleans Sheraton from April 10-13 and welcomed over 1,200 undergraduate marketing students from the U.S. and abroad. Student teams participated in competitions including a business simulation, a case project, and a chapter exhibit.
The OSU teams tied for first overall in the exhibit competition, earning “Most Educational Exhibit,” and third in their bracket in the business simulation. Titled “Social Media: One Platform to Rule them All,” the exhibit was an interactive quiz game which flashed questions about various types of social media on a computer screen. Competitors then played “Pistol Pete” and shot at the right answer with an OSU themed Nerf gun.
In addition to the competitions, the students participated in numerous workshops and seminars focused on club operations and leadership as well as skills and strategies for making the transition to a marketing career. Participants also enjoyed seeing the many sights, sounds and food that New Orleans has to offer.
The OSU Marketing Club is open to all students who have an interest in marketing, and meets monthly in addition to many special events held throughout the year. Interested students should contact Taylor Kolbeck, President Elect for 2014-2015 at email@example.com or apply through Campus Link online.
Click to watch the Remembering Bob Hamm video
B. Curtis “Bob” Hamm, who taught in the Department of Marketing in Oklahoma State University’s business school for 30 years, passed away Wednesday at the age of 80.
Services will be 10 a.m. Wednesday, Feb. 12, at LifeChurch in Stillwater.
Hamm saw the young men and women in his classes as more than just names and faces trying to get a passing grade during his 38-year teaching career. The longtime business school faculty member said many former students became his friends.
Hamm was held in such high regard that when he retired in 2002 a group of former students helped fund a $250,000-plus endowed scholarship in his name. Continue Reading
Spears School of Business students enrolled in the Services Marketing course last fall were given a great opportunity to use their skills. By working closely with the Oklahoma Blood Institute and numerous campus agencies they promoted the Bedlam Blood Battle that resulted in Oklahoma State University’s victory.
Last fall OBI asked the Center for Social and Services Marketing to help promote the Bedlam Blood Battle. This is an annual event that counters the students, faculty and staff of OSU and the University of Oklahoma against each other to see which school can donate the most blood. It occurs in the weeks previous to the Bedlam football game.
The students engaged possible donors in various ways through a marketing campaign that targeted students, student organizations, faculty, staff and the community. In order to create a successful campaign, the students broke up into groups, each targeting a specific demographic.
One group focused on the faculty and created a contest for which college could get the most faculty donors. Another group concentrated on the Greek organizations advertising through chalking at the houses and getting the PanHellenic council to award “points” for donating. A different group targeted people at the Colvin Center, offering bananas and informing them about the blood drive. Also, a group set up a disc jockey at Kerr-Drummond to increase interest and had the OSU Cheer and Pom squads parade through the Student Union promoting it during lunch hours.
The students’ efforts weren’t in vain. The battle resulted in a great success. OSU won with 1,169 pints compared to 1,141 from OU. In recognition, OSU President Burns Hargis was presented with the Bedlam Blood Battle trophy during an announcement at the game.
James Mason, clinical professor of marketing, is proud of the students’ involvement in the successful project.
“I think it illustrates how the Center for Social and Services Marketing works to connect Spears School students with our communities to make learning a truly collaborative process with benefits that go beyond the classroom walls,” Mason said.
For more information about the Bedlam Blood Battle project or the Center for Social and Services Marketing contact James Mason at firstname.lastname@example.org.
A number of students from Oklahoma State University’s SAS Data Mining certificate programs were among the featured presenters earlier this month at the JMP Discovery Summit 2013 in San Antonio.
All of the students are pursuing master’s degrees in information systems along with SAS and OSU Data Mining certificates from the Spears School of Business.
“This is a great conference for anyone who wants to showcase his or her talents in the areas of data visualization and modeling, and I am happy to see a large turnout from our data mining and analytic students,” said Chakraborty, a professor of marketing at the Spears School who is founder of the SAS and OSU Data Mining Certificate and the Business Analytics Certificate programs. He also is a member of the Discovery Summit 2013 steering committee.
Oklahoma State University students Jerry Powers, Megan Melot and Aaron Barker, along with Spears School of Business academic counselor Sarah Chabinak were the recipients of various honors at the Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) National Leadership Conference in Anaheim, Calif., last month.
The winners of these highly competitive and prestigious awards were selected from among FBLA-PBL’s membership of 250,000 students and advisers and represent some of the best and brightest of today’s youth.
Powers, a senior marketing major at OSU, captured first place in the Small Business Management Plan competition for his company, predictREI Systems, developing a software program that predicts the potential return on properties for real estate investors.
Powers submitted a 30-page business plan in early March to be judged prior to his oral presentation at the FBLA-PBL State Leadership Conference held in April. He placed first on the state level before going on to the FBLA-PBL National Leadership Competition in Anaheim.
The grueling two-day completion included three oral presentations, question-and-answer sessions and formidable competition with one competitor having previous success in pitching her business on the national television’s “The Shark Tank.”
Melot, an accounting major, received national recognition at the FBLA-PBL Awards of Excellence. She competed in the Future Business Executive competition and brought home a second-place award. Melot was also elected PBL National Treasurer for the coming year with the help of her campaign manager, Aaron Barker, a general business major.
Chabinak, Spears School academic counselor, OSU local chapter adviser and FBLA-PBL Professional Division member, also placed third in Business Law in Today’s World, a professional division open event.
Powers is the sole member of his company predictREI Systems, developing a software program that predicts the potential return on properties for real estate investors. The project has been four years in the making. He has combined complex analysis with seven different methods to save investors valuable time with the potential to create $5,000 to $100,000 or more in profit.
During the final round of the competition, Powers delivered a seven-minute presentation followed by a three-minute Q&A to capture first place, a trophy and a $500 cash-prize.
“The experience on stage was surreal – I hardly heard the crowd and I was in disbelief that I had won against such talented competition from across the nation. Knowing that I had won gave me the confidence to know that I had a viable business opportunity that has been scrutinized and endorsed by knowledgeable judges from four business plan competitions,” said Powers.
Almost four years ago, Jerry Powers decided to attend OSU after being attracted to the entrepreneurship program in the Spears School of Business.
“I decided to come to OSU when I decided that a marketing degree from OSU would allow me to either secure a high position with a home-building firm or allow me to start my own company,” said Powers.
After a 20-year career in the home building industry, the 49-year-old found himself jobless after his employer was forced to close their business during the housing crisis. Powers decided to mold his passion for home building into a career in real estate. His research led him to develop software for personal use but when several investors began inquiring about it at a Tulsa County property auction, he decided to rethink its use.
“When they expressed an interest in having a copy of the software I decided there might be a business opportunity,” said Powers, who spent the next four years developing the software for mass appeal.
Powers credits several OSU professors for their guidance including Xiang Fang, associate professor of marketing; Tracy Suter, associate professor of marketing; Michael H. Morris, professor and N. Malone Mitchell, Jr. Chair in the School of Entrepreneurship, and Richard Gajan, Carl Thoma Distinguished Clinical Professor in Entrepreneurship.
“When I learned that I had won the PLB competition, I felt so appreciative of all of the professors/mentors that helped me get there. They gave of their time, knowledge and experience so generously that I knew I could not have achieved success without my professors and project team members in my classes at OSU,” said Powers.
Powers refined his business plan in the Business Plan Laboratory class during the 2013 spring semester in preparation for the OSU Business Plan Competition.
“Jerry is a great example of entrepreneurial drive that gives us in the Spears School of Business such pride. After placing fourth in the Riata Business Plan competition, Jerry took input from the judges and other advisors to hone his pitch for the PBL competition and it showed. He earned that first place finish in nationals,” said Gajan.
Powers also competed in the Governor’s Cup Business Plan Competition, advancing to the semifinals and earning a $5,000 scholarship to fund his final semester this fall at OSU.
Powers is currently making final enhancements to the software and plans to release the beta test version this month. Once he receives venture capital or generates enough revenue he plans to hire a software engineer and a sales manager. “By year five, I project generating over $30 million in revenue and employ over 30 people,” said Powers, who has plans to develop additional products and services directed toward supporting real estate investors.
To find out more information about his venture, visit http://www.predictREI.com.
Orange Innovations, a student-run marketing agency consisting of Spears School of Business students at Oklahoma State University, has developed a marketing campaign to introduce the 2013 Honda Civic Sedan to the Stillwater campus.
The Honda Street Fest will be held from 11 a.m. to 4 p.m. Monday, April 8, on the southeast lawn of the Edmon Low library on the Stillwater campus.
Orange Innovations’ 32-member marketing team consists of undergraduate students from the Marketing Strategies and Marketing, taught by Marlys Mason, associate professor in the marketing department at the Spears School. Continue Reading