Profiles

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Josh Wiener Professor of Marketing, Tom and Edna Mae Carson Centennial Chair in Business Administration, Department Head, and Director of the Center for Social & Services Marketing Department of Marketing 313 Business Building Stillwater Campus 405-744-5192 (Phone) 405-744-5180 (Fax)

Joshua L. Wiener (Ph.D., University of North Carolina at Chapel Hill, economics) is Tom and Edna Mae Carson Centennial Chair in Business Administration and head of the Department of Marketing in the Spears School of Business at Oklahoma State University. His research interests are primarily focused in the area of marketing and public policy and his research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Public Policy and Marketing and other scholarly journals. Josh is currently an associate editor of the Journal of Public Policy and Marketing; he has been primary investigator (or co- PI) on millions of dollars of research grants over the years. He teaches business and the external environment (including ethics, politics, and regulation) to MBA students.

Education

Ph D, University of North Carolina - Chapel HillEconomics1980
BA, Hiram CollegeEconomics; Art History1973

Publications

Josh Wiener & Marlys Mason. (2015). "Social Marketing and Public Support for Policies Restricting Risk Behavior,” in The Handbook of Persuasion and Social Marketing". The Handbook of Persuasion and Social Marketing. Praeger (ABC-CLIO) Publishing: Santa Barbara, CA:

William Lechner, Ellen Meier, Josh Wiener, Demond Grant, Jenna Gilmore, Matt Judah, Adam Mills & Theodore Wagener. "The Comparative Efficacy of 1st vs. 2nd Generation Electronic Cigarettes in Reducing Symptoms of Nicotine Withdrawal". Addiction. (Forthcoming).

Josh Wiener & Marlys Mason. (2014). ""Public Support for Regulating the Public," The Handbook of Persuasion and Social Marketing,". D. Stewart Ed. . 3, 239-270.

M. B. Miller, W. V. Lechner, E. Meier & Josh Wiener. (2014). "Dual tobacco use among college students: Contexts of use, self-perceptions, and attitudes toward quitting". Journal of Substance Use and Misuse.

Josh Wiener. (2014). "Federal Trade Commission: Time of Transition". Journal of Public Policy and Marketing, 33 (2), 217-219.

Ingrid Martin, Stacy Baker, Wade Martin, Debra Scammon & Josh Wiener. (2014). "Social Marketing and Natural Disasters” in The Handbook of Persuasion and Social Marketing". The Handbook of Persuasion and Social Marketing. Praeger (ABC-CLIO) Publishing: Santa Barbara, CA: 4, 77-116.

E. Meier, W. Lechner, M.B. Miller & Josh Wiener. (2013). "Changes in Smokeless Tobacco-Use Over Four Years Following a Campus Intervention". Nicotine & Tobacco Research .

M.B. Miller, W.V. Lechner, E. Meier & Josh Wiener. (2013). "Demographic, Behavioral, and Personality Differences in College Students Using Smokeless Tobacco Compared to College Students Smokers and Non-Tobacco Users". Journal of Substance Use and Misuse.

Josh Wiener. (2013). "Social Marketing Perspectives on Natural Disasters". Marketing and Public Policy Conf. ; Washington, DC.

L. V. Lechner, E. Meier, M. B. Miller, Josh Wiener & Y. Fils-Aime. (2012). "Changes in smoking pevalence, attitudes, and beliefs over four years following a campus wide anti-smoking intervention". Journal of American College Health.

Pam Ellen, Josh Wiener & Paula Fitzgerald. (2012). "Encouraging People to Save for their Future: Augmenting Current Efforts with Positive Visions of the Future". Journal of Public Policy and Marketing, , 58-72.

Marlys Mason & Josh Wiener. (2010). "At-Risk Youth and Reactance toward Anti-Tobacco Appeals". 2010 American Marketing Association Winter Educators Proceedings .

Josh Wiener & T. Doescher. (2008). "A Framework for Promoting Retirement Savings". Journal of Consumer Affairs. 42 (2), 137-164.

Garrett Coble, Marlys Mason & Josh Wiener. (2008). "A Window of Opportunity: The Transition from Adolescence to Adulthood and Smoking Behavior". Proceedings of the American Marketing Association Summer Educator's Conference.

B.V. Larson, Karen Flaherty, Alex Zablah, Tom J. Brown & Josh Wiener. (2008). "Linking Cause-Related Marketing to Sales Force Responses and Behavioral Performance". Journal of the Academy of Marketing Science. 36 (2), 271-277.

Marlys Mason & Josh Wiener. (2007). "At-Risk Youth and Reactance toward Anti-Tobacco Appeals". Society for Marketing Advances Proceedings.

Marlys Mason & Josh Wiener. (2006). "Consumer and Natural Hazards: Risk Assessments, Trust Perceptions, and Protection Motivations". Marketing and Public Policy Conference Proceedings.

Marlys Mason & Josh Wiener. (2005). "The Unintended Consequences of Anti-Smoking Efforts on Teen Segments". Marketing and Public Policy Conference Proceedings, American Marketing Association.

S. Porter, Josh Wiener & Gary Frankwick. (2003). "The Moderating Effect of Selling Situation on the Salesperson: Adaptiveness-Selling Effectiveness Relationship". Journal of Business Research.

Awards and Honors

Merrick Foundation Teaching Award (2011)

Editorial and Review Activities

Journal of the Academy of Marketing
Editorial Board Member
2008

Journal of Public Policy and Marketing
Associate Editor
2006

Journal of Public Policy and Marketing
Editorial Board Member
1989

Academic, Military, and Professional Positions

Department of Marketing, Oklahoma State University, Department Head, September 1996
Department of Marketing, Oklahoma State University, Tom and Edna Mae Carson Centennial Chair in Business Administration, July 1994
Department of Marketing, Oklahoma State University, Professor, June 1994
Office of Business and Economic Research, Spears School of Business, Oklahoma State University, Director, January 1995 - January 1997
Office of Business and Economic Research, Spears School of Business, Oklahoma State University, Interim Director, July 1991 - January 1995
Department of Marketing, Oklahoma State University, Associate Professor, June 1987 - June 1994
Department of Marketing, Oklahoma State University, Coordinator of Ph.D. Program, June 1990 - July 1991
Department of Marketing, Oklahoma State University, Assistant Professor, September 1983 - June 1987
College of Business and Management, University of Maryland, Visiting Assistant Professor of Marketing, August 1981 - August 1983
Department of Economics and Business, North Carolina State University, Instructor, August 1979 - August 1980