Bruce Barringer, Ph.D. Department Head, School of Entrepreneurship; Professor and N. Malone Mitchel, Jr Chair & Student Ventures Chair School of Entrepreneurship 104 Business Building Stillwater Campus 405-744-9702 (Phone)

Bruce Barringer a Professor and the N. Malone Mitchell, Jr. Chair at Oklahoma State University. He is also the Head of the School of Entrepreneurship. Dr. Barringer’s research interests are in the areas of feasibility analysis, business planning, and the business startup process. Previously, he served on the faculty of the University of Central Florida. He obtained his PhD from the University of Missouri and his MBA from Iowa State University.

Dr. Barringer’s research has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship, and in several other outlets. Dr. Barringer is the author or co-author of five books, including Entrepreneurship: Successfully Launching New Ventures, Preparing Effective Business Plans, The Truth About Starting a Business, What’s Stopping You? Shatter the 9 Most Common Myths Keeping You From Starting Your Own Business, and Launching a Business: The First 100 Days.


Ph D, University of MissouriManagement1995
MBA, Iowa State University1991
BS, Iowa State UniversityAgricultural Business1978


Bruce Barringer. "The Wall Street Journal Entrepreneurship Weekly Review". Dow Jones, Inc.

Bruce Barringer. (2015). "Entrepreneurship: Successfully Launching New Ventures". Pearson. (5th ed.)

Bruce Barringer. (2014). "Launching a Business The First 100 Days ". Business Expert Press.

(2013). "Preparing Effective Business Plans". Pearson. (2)

Bruce Barringer & Duane Ireland. (2011). "Entrepreneurship: Successfully Launching New Ventures". (4)

J.L. Barbero Navarro & Bruce Barringer. (2011). "Forms of Growth: How SMEs Combine Forms of Growth to Achieve High Growth". Journal of Management and Organization.

Z. Zhang & Bruce Barringer. (2010). "Alliance Experience and Service Quality". Journal of Business and Policy Research.

Bruce Barringer. (2009). "The Truth About Starting a Business ". Financial Times.

Bruce Barringer. (2009). "The Truths About Starting a Business". Upper Saddle River NJ: Financial Times.

Z. Zang, Bruce Barringer & D. Tzabbar. (2008). "Alliances and Customer Dissatisfaction". Journal of Applied Management and Entrepreneurship. 13 (3), 35-46.

Bruce Barringer & A. Gresock. (2008). "Formalizing the Front-End of the Entrepreneurial Process Using the Stage-Gate Model as a Guide: An Opportunity to Improve Education and Practice". Journal of Small Business and Enterprise Development. 15 (2), 289-303.

Bruce Barringer. (2008). "Preparing Effective Business Plans: An Entrepreneurial Approach". Upper Saddle River NJ: Financial Times.

Bruce Barringer & D. Ireland. (2008). "What's Stopping You? Shatter the Nine Most Common Myths Keeping You from Starting Your Own Business". Upper Saddle River NJ: Financial Times.

Bruce Barringer. (2007). "Business Feasibility Analysis Pro". Eugene OR: Palo Alo Software, Inc..

Bruce Barringer, R. Jones & D.O. Neubaum. (2005). "A Quantitative Content Analysis of the Characteristics of Rapid-Growth Firms and their Founders". Journal of Business Venturing, 20 (5), 663-687.

Bruce Barringer & F.F. Jones. (2003). "Achieving Rapid Growth: Revisiting the Managerial Capacity Problem". Journal of Developmental Entrepreneurship. 9 (1), 73-86.

Awards and Honors

Best Paper Award in the Strategic Management Track (2007)