Jeff Foreman, Meng-Hua Hsieh & Aditi Grover. (2015). "Metaphors in Prescription Drug Advertising: Analysis of Message Transfer and Consumer Imagination". San Antonio, TX: Proceedings of the Society for Marketing Advances.
Aditi Grover, Jeff Foreman & Mardie Miller. "Social Network Effects on Body Image". International Journal of Pharmaceutical and Healthcare Marketing. (Forthcoming).
Aditi Grover. (2013). "Born or Reinvented in the “Foreign” land?: Examining Brands and their Country–of-Origin". Case Study in the book “CB”, 5th Edition by Babin and Harris. (5th)
I M Martin, M A Kamins, D M Pirouz, S W Davis, K L Haws, A M Mirabito, S Mukherjee, J M Rapp & Aditi Grover. (2013). "On the Road to Addiction: The Facilitative and Preventive Roles of Marketing Cues". Journal of Business Research. 66, 1214-1226.
Jeff Foreman & Aditi Grover. (2013). "The impact of visual metaphors on consumers' understanding of prescription drug benefit and risk information in advertisements". Hilton Head, SC: Proceedings of the Society for Marketing Advances.
T. Chandler, J. Foreman, Aditi Grover & K. Hood. (2012). "Fear and Flow: Climging the Bugaboos". British Columbia, Canada: Association of Consumer Research Conference.
Aditi Grover. (2012). "Mapping the Rate of Energy Efficiency Adoption to Consumer Psychological Traits: A Conceptual Framework". Warsaw, Poland: Proceedings at the International Association for Research in Economic Psychology (IAREP). , 320.
Aditi Grover & Phil Ramsey. (2012). "Relative National Identification, Oneness, and Product Evaluations,” In Globalization and the Cosmopolitan Consumer". NY: New York: Melvin Prince (Ed.), Business Expert Press.
Aditi Grover, Jeffrey Foreman & Mardie-Milner Burckes. (2012). "‘Infecting’ Those We Care About: Social Network Effects on Body Image". Atlanta, GA: Proceedings of the Marketing and Public Policy Conference, 7th-9th June. , 96-98.
Aditi Grover. (2011). "A Cross-Category Beverage Choice Model: A Need-Based Multi-Attribute Utility Approach". Academy of Marketing Studies Journal. 15 (1), 113-128.
Aditi Grover. (2011). "An Attributional Basis for Evaluating the Free Will of Young Smokers". Reims Management School, Reims, France: Proceedings of the Academy of Marketing Science World Marketing Congress. (209-210)
Aditi Grover, M A Kamins, I M Martin, S W Davis, K L Haws, A M Mirabito, S Mukherjee, D M Pirouz & J M Rapp. (2011). "From Use to Abuse: When Everyday Consumption Behaviours Morph into Addictive Consumption Behaviour". Journal of Research for Consumers: Special Issue for Transformative Consumer Research. (19), 1-8.
Aditi Grover & David W. Stewart. (2011). "Social Media Tools: What are our Universities doing?". Global Business & Economics Anthology. 1 (1553-1392)
Aditi Grover. (2011). "Truth Lies in the Eyes of the Beholder: Evaluating Smokers and Nonsmokers Receptivity of the Truth Campaign". Academy of Health Care Management Journal. 7 (2), 89-102.
Aditi Grover & David W. Stewart. (2010). "Defining Interactive Social Media in an Educational Context". Charles Wankel (Ed.), Cutting-edge Social Media Approaches to Business Education: Teaching with LinkedIn, Facebook, Twitter, Second Life, and Blogs. (Information Age Publishing.
Aditi Grover. (2010). "Role of Race in Influencing Smokers' Attitudes and Behavior: An Exploratory Study for African-American and White Adolescents". Las Vegas, NV: Proceedings of the Academy of Health Care Management. 7 (2), 25-27.
Aditi Grover. (2010). "Role of Race in Influencing Smokers' Attitudes and Behavior: An Exploratory Study for African-American and White Adolescents". Academy of Health Care Management Journal. 6 (2), 41-56.
Aditi Grover. (2010). "Truth Lies in the Eyes of the Beholder: Evaluating Smokers and Nonsmokers Receptivity of the Truth Campaign". Proceedings of the Academy of Marketing Studies. 15 (2), 16-23.
I.M. Martin, Michael Kamins & Aditi Grover. (2009). "The Dilemma of Social Smokers Believing that they are not Smokers". Marketing and Public Policy Conference Proceedings. 19, 174.
Aditi Grover. (2008). "When the Loss of Free Will Can Be Costly: a Novel Approach to an Anti-Smoking Campaign". Association for Consumer Research, Duluth, MN: NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman. 35 (739-740)
Aditi Grover. (2006). "Economic Rights in Canada and the United States". University of Pennsylvania Press .
David W. Stewart, Jon Morris & Aditi Grover. (2006). "Emotion in Advertising,” in Tim Ambler and Gerard Tellis (Eds.), Handbook of Advertising". Armonk, NY: M. E. Sharpe.