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SSB shines at M2007 Conference |
Dr. Goutam Chakraborty, professor of marketing, co-chaired the M2007 Data Mining Conference
in Las Vegas. Hosted by SAS and now in its tenth year, M2007 has become
the largest data mining conference in the world and was attended by
more than 800 people (mostly professionals and some academics).
View photo gallery from conference.
The Spears School was represented by the following people at the conference.
- Dr. Ramesh Sharda presented a paper titled “Forecasting Box Office Success of Movies using Data Mining Techniques: Recent Results."
- Dr. Dursun Delen presented a paper titled “Analysis of Research Literature with Text Mining."
- Rohit Jaiswal and Kunal Parekh, MSIS graduate students under the guidance of Dr. Goutam Chakraborty, made a poster presentation titled "Cross-Selling Home Loans to Credit Card Customers: A Data Mining Application."
- Natasha Madan,
a MSIS graduate student under the guidance of Dr. Goutam Chakraborty,
made a poster presentation titled “Market Segmentation for Efficient
Catalogue Mailing Campaigns."
- Yash Kandalya, a MSIS
graduate student under the guidance of Dr. Goutam Chakraborty, made a
poster presentation titled “Predictive Ensemble Model to Formulate
Cross-sell and Up-sell Strategies in B2C Finance Sector."
- The conference also hosted the awards ceremony for the first annual Data Mining Shootout, presented by SAS and Inductis:
- Three teams of OSU Masters students took the top three spots at a national “data mining” shootout competition organized
by SAS (a leading provider of data mining software) and Inductis (a
global consulting firm specializing in analytics and data mining).
The students, mostly from MSIS master's programs, built predictive
models that accurately predicted which customers were most likely to
buy for a mail-order catalogue company. The OSU team models produced
more accurate results than those submitted by the other 30 teams from
other U.S. universities.
One member from each OSU team won an all expenses-paid trip to M2007 in Las Vegas, where they presented their findings.
- 1st Place team: Rohit Jaiswal, Vinay Amarnath Kanojia, Kunal C. Parekh, Ankit Saklecha.
- 2nd place team: Pavankumar Abbaraju, Rahul Laxman Chavan, Hrishikesh Joshi, Parag Avinash Kode and Shruti Palasamudram Ramesh.
- 3rd place team: Mohammed Dwikat, Mallikarjuna Chaitanya Jayanty, Priya Jhanji, Deivanavagam Kannabiran, Fery Suryadi. ||
The OSU students were enrolled in Chakraborty’s data mining
course, which examines how useful information can be generated from
large sets of data. The data mining course is a key component of the
recently launched Graduate Certificate in Business Data Mining Program.
For more information about the program visit http://spears.okstate.edu/home/goutamc/GCBDM.html
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