Professional Services

Managing Association Email Listserv

1996 – Present: Co-owner and manager of Association for Consumer Research Listserv

Reviewing Activities (Journals and Conferences)

1994 – Present: Member, Editorial Review Board, Journal of Business Research
1997 – 2003: Member, Editorial Review Board, Journal of Academy of Marketing Science
1993 – 1997: Member, Editorial Review Board, Journal of Health Care Marketing
1992 – Present: Reviewer for Competitive Papers, American Marketing Association’s Summer and Winter Conferences, Association for Consumer Research Conference
1998 – Present: Reviewer for Competitive Papers, Direct Marketing Educational Foundation’s Annual Conference
1997 Ad Hoc reviewer for special issue of Telecommunication Systems on "Modeling an Analysis of Telecommunication systems in Korea.”
1994 – 1996: Ad Hoc reviewer, Journal of Academy of Marketing Science
1992: Ad Hoc reviewer, Psychology and Marketing

Reviewing Activities (Books)

2012: Academic Reviewer for "Decision tress for Business Intelligence and Data Mining using SAS® Enterprise Miner" By Barry de Ville
2006 and 2011: Academic Reviewer for "CRM Segmentation, Clustering, and Similarity Based Data Mining using SAS® Enterprise Miner" By Randall Collica.
2006 and 2012: Academic Reviewer for "Using SAS® Enterprise Miner 5.2 for Marketing and Risk Forecasting" by Kattamuri Sarma.
2000: Academic Reviewer for "Globalization, E-Commerce, and the Consumer: The Marketplace of the Future" by Johny K. Johansson.
1999: Academic Reviewer for "New Products Management" by C. Merle Crawford.


National Committees

2012: JMP Discovery Summit Steering Committee
2011 – present: SAS Analytics Customer Advisory Board
2010 – present: Advisory board member for SAS for developing business analytics course
2007: Advisory board member for SAS for developing Predictive Modeling certification exam
2006 and 2007: Advisory board member for the annual Direct Marketing Educators Conference
2000 – 2001: Academic representative at the Direct Marketing Educational Foundation Advisory board.

College Committees

2012 – current: MBA Program Development Committee, Member.
1996-2005, 2007-2011: CBA Technology and Instructional Resources Committee, Member.
2007: Distance learning committee (ad hoc), Member.
2005 – 2007: MBA and Graduate Studies committee, Member.
2001 – 2004: CBA Executive MBA Development Committee, Member.
1992 – 1995: Computing and Advanced Technologies Committee, Member.
1993 – 1995: CBA Computer Committee, Member.
1993 – 1995: MBA Program Review Committee, Member.
1991 – 1992: Student Academic Affairs Committee, Member.

Department Committees

2008 – 2013: MS in MIS steering committee
1999 – 2007: Ph.D. Committee, Member.
1995: Ph.D. Curriculum Evaluation Committee, Member.

Other Service activities

1994 – 1996: Coordinator of Research Seminar Series in the Marketing Department, OSU.
1995: Task Force for Improving Undergraduate Student Recruitment from Tulsa Area High Schools, Member.
1992 – 1994: Faculty Advisor of Marketing Club, a collegiate Chapter of American Marketing Association.

Dissertation Committees (Chair or Co-Chair)

Vishal Lala (2005), "Too much invested to go back: An investigation of sunk cost effects for monetary and non-monetary resources.”
Mary Ann Hocutt, Marketing (1999), "A Model of Relationship Dissolution: Antecedents and Consequences of a Dissolved Buyer-Seller Relationship."

Dissertation Committees (Member)

Devdeep Maity, Marketing, 2014; Juan Ma, IEM, 2014; Mohammed Al-Ahmadi, MIS, 2006; Prashant Srivastava, Marketing, 2006; Nancy Spears, Marketing, 1997; Anthony Allred, Marketing, 1997; Jerry Jones, Marketing, 1996; Kimberley Gladden Burke, Accounting, 1996; Charlie Wang, Marketing, 1996; Philiz Tabaq, Management, 1995; Jane Licata, Marketing, 1994; Greg Marshall, Marketing, 1993; Lepoldo Arias-Bolzmann, Marketing, 1993.

Dr. Goutam Chakraborty


Department:  Marketing

Office: 420A BUS
Phone: 405-744-7644
Fax: 405-744-5180

Personal Web Site: