Research

Research Publications

Journal Articles

  1. Bongkosh N. Rittichainuwat and Goutam Chakraborty, “Travel During Economic Downturns: A Thai Case,” Journal of Quality Assurance in Hospitality and Tourism, forthcoming.
  2. Bongkosh N. Rittichainuwat and Goutam Chakraborty (2012), “Perceptions of Importance and What Safety Is Enough,” Special issue Journal of Business Research, Volume 65(1), 42-50.
  3. Chennamaneni, Pavan Rao, Vishal Lala, Prashant Srivastava and Goutam Chakraborty (2011), “Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges,” Journal of Advertising Education, Volume 15(1), 52-58.
  4. A. Allred, E.K. Valentin, Goutam Chakraborty (2010), “Pricing Risky Services: Preferences and Quality Consideration,” Journal of Product and Brand Management, Vol. 19(1), 54-60.
  5. N. Spears, Goutam Chakraborty, John Mowen (2010), “Planned vs. Unplanned Timing Changes in Payment and Product Receipt: Implications for Sales Promotion and Services Management Strategy,” Psychology and Marketing, 27 (3), 229-235.
  6. Licata, Jane W. and Goutam Chakraborty (2009), “The Effects of Stake, Satisfaction, and Switching on True Loyalty: A Financial Services Study” International Journal of Bank Marketing, Vol. 27(4), 252-269.
  7. Lala, Vishal, Anthony Allred and Goutam Chakraborty (2009), “A Multidimensional Scale for Measuring Country Image” Journal of International Consumer Marketing, 21(1), 51-66.
  8. Bongkosh Ngamsom Rittichainuwat and Goutam Chakraborty (2009), “Perceived Travel Risks regarding Terrorism and Disease: The case of Thailand” Tourism Management, 30(3), 410-418.
  9. Licata, Jane, Goutam Chakraborty and Balaji Krishnan (2008), “Consumers’ Expectation Formation Over Time,” Journal of Services Marketing, Vol. 22(3), 176-187.
  10. Allred, Anthony, H. Lon Addams and Goutam Chakraborty (2007), “Is Informal Planning the Key to the Success of Inc. 500?” Journal of Small Business Strategy, 18(1), 95-104.
  11. Chakraborty, Goutam, Prashant Srivastava and Fred Marshall (2007), “Are Drivers of Customer Satisfaction Different for Buyers/Users from Different Functional Areas?” Journal of Business and Industrial Marketing, Volume 22(1), 20-28.
  12. Gammoh, Bashar, Kevin Voss and Goutam Chakraborty (2006), “Consumer Evaluation of Brand Alliance Signals” Psychology and Marketing,Volume 23(6), 465-486.
  13. Chakraborty, Goutam, Prashant Srivastava and David Warren (2005), “Understanding Corporate B2B Web Sites’ Effectiveness from North American and European Perspectives” Industrial Marketing Management, Volume 34(4), 420-429.
  14. Allred, Anthony and Goutam Chakraborty (2004), “Can a Marketing Product Classification System Predict Dot.com Retail Success and Failure?” Journal of Internet Commerce, Volume 3(1), 31-46.
  15. Ghosh, Amit and Goutam Chakraborty (2004), “Using Positioning Models to Measure and Manage Brand Uncertainty,’ Journal of Product and Brand Management, 13(5), 294-302.
  16. Chakraborty, Goutam, Vishal Lala, David Warren (2003), “What do customers consider important in B2B web sites?” Journal of Advertising Research, 43 (1), 50-61.
  17. Chakraborty, Goutam, Vishal Lala, and David Warren (2002), “An empirical Investigation of Antecedents of B2B Websites’ Effectiveness,” in Journal of Interactive Marketing, 16 (4), 51-72.
  18. Voss, Kevin E., Gary L. Frankwick, and Goutam Chakraborty (2002), “The Marketing-Human Interface: Superior Performance for the Small Business,” Journal of Business and Enrepreunership, 14 (October), 69-84.
  19. Mowen, John C., Todd Donavan and Goutam Chakraborty (2001), “Urban Legends: Diffusion Processes and the Exchange of Resources,” Journal of Consumer Marketing, Volume 18 (6), 521-531.
  20. Chakraborty, Goutam, Dwayne Ball, Gary J. Gaeth, and Sunkyu Jun (2001), “The Ability of Ratings and Choice-Based Conjoint to Predict Market Shares: A Monte Carlo Simulation,” Journal of Business Research, Volume 55, 237-249.
  21. Singh, Mandeep, Siva Balasubramanian, and Goutam Chakraborty (2000), “A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience,” Journal of Advertising, Volume 29 (4), 59-75.
  22. Arias-Bolzmann, Leopoldo , Goutam Chakraborty, and John C. Mowen (2000), “Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses,” Journal of Advertising, Volume 29 (1), 35-49.
  23. Gaeth, Gary J., Marsha A. Cunningham, Goutam Chakraborty, and Chifei Juang (2000), “Designing Managed Care Dental Benefit Plans,” Marketing Health Services (formerly Journal of Health Care Marketing), Volume 2 (Winter /Spring), 39-44.
  24. Wang, Cheng Lu, Terry Bristol, John C. Mowen, and Goutam Chakraborty (2000), “Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self,” Journal of Consumer Psychology, Volume 9 (2), 107-116.
  25. Allred, Anthony, Goutam Chakraborty, and Stephen J. Miller (1999), “Measuring Images of Developing Countries: A Scale Development Study,” Journal of EuroMarketing, Volume 8(3), 29-51.
  26. Chakraborty, Goutam and Catherine Cole (1999), “The Differential Effects of Price Promotions on Consumers’ Reactions to Yellow Pages Ads for Services,” Accounting and Business Review, 6(2), 251-274.
  27. Cunnigham, Marsha, Gary J. Gaeth, Chifei Juang, and Goutam Chakraborty (1999), “Using Choice-Based Conjoint to Determine the Relative Importance of Dental Benefit Plan Attributes,” Journal of Dental Education, 63(5), 391-399.
  28. Donavan, D. Todd, John C. Mowen and Goutam Chakraborty (1999), “Urban Legends: The Word-of-Mouth Communication of Morality Through Negative Story Content,” Marketing Letters, Vol. 10 (1), 23-34.
  29. Spears, Nancy, John C. Mowen and Goutam Chakraborty (1996), “The Symbolic Role of Animals in Print Advertising: Content Analysis and Conceptual Development,” Journal of Business Research, Vol. 37 (2), 87-95.
  30. Licata, Jane W., John C. Mowen and Goutam Chakraborty (1995), “Diagnosing Perceived Quality in The Medical Service Channel Via the Marketing Lens Model,” Journal of Health Care Marketing, Vol. 15 (4), 42-49.
  31. Sukhdial, Ajay S., Goutam Chakraborty and Eric K. Steger (1995), “The Contribution of Values and Attributes in Segmenting the Market for a Luxury Product: The Case of American, German and Japanese Luxury Car Purchasers,” Journal of Advertising Research, Vol. 35 (1), 9-22.
  32. Ghosh, Amit K., Goutam Chakraborty and Debra Bunch Ghosh (1995), “Improving Brand Performance by Altering Consumers’ Brand Uncertainty,” Journal of Product and Brand Management, Volume 4, Number 5, 14-20.
  33. Chakraborty, Goutam, Richard Ettenson and Gary Gaeth (1994), “How Consumers Choose Health Insurance” Journal of Health Care Marketing, Vol. 14 (1), 21-33.
  34. Van Vliet, Paul, Marilyn G. Kletke and Goutam Chakraborty (1994), “The Measurement of Computer Literacy: A Comparison of Self Appraisal and Objective Tests,” International Journal of Human Computer Studies, 40, 835-857.
  35. Chakraborty, Goutam, Gary Gaeth and Marsha Cunningham (1993), “Understanding Consumers’ Preferences for Dental Service,” Journal of Health Care Marketing, Vol. 13 (3), 48-58.
  36. Chakraborty, Goutam, George Woodworth, Gary Gaeth and Richard Ettenson (1992), “A Procedure to Screen for Interactions Between Design Factors and Demographics in Choice-Based Conjoint,” Journal of Business Research, Vol. 24 (2), 115-133.
  37. Chakraborty, Goutam and Catherine Cole (1991), “The Effects of Coupon Characteristics on Brand Choice: A Laboratory Study,” Psychology and Marketing, Vol. 8(3), 145-159.
  38. Gaeth, Gary, Irwin Levin, Goutam Chakraborty and Aaron Levin (1990), “Multi-Product Bundling,” Marketing Letters, 2:1, 47-57.

Conference Proceedings

  1. Sarkar, Mantosh Kumar and Goutam Chakraborty (2013), “Opinion Mining and Geo-positioning of Textual Feedback from Professional Drivers,” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  2. Sadhukhan, Shreya, Taufique Ansari and Goutam Chakraborty (2013), “Application of Text Mining in Tweets to analyze general opinion about Bing It On challenge by Microsoft,” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  3. Fu, Yu, Shirmeen Virji and Goutam Chakraborty (2013), “Impact of London Olympics According to Tweeters,” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  4. Rayabaram, Srikar and Goutam Chakraborty (2013), “A Comparison of Model Building via RPM in SAS® Enterprise Guide® versus SAS® Enterprise Miner™” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  5. Mandati, Siddhartha Reddy, Ganesh Badisha and Goutam Chakraborty (2013), “%GetReviews: A SAS® Macro to Retrieve User Reviews in JSON Format from Review Websites and Create SAS® Data Sets” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  6. Srihari, Nagarajan, Hari Harasudhan Duraidhayalu and Goutam Chakraborty (2013), “Investigating the Impact of Amazon Kindle Fire HD 7” on Amazon.com Consumers Using SAS® Text Miner and SAS® Sentiment Analysis” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  7. Fu, Yu, Shirmeen Virji and Goutam Chakraborty (2013), “Getting an Overview of SAS® Data in Three Steps” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  8. Fu, Yu, Shirmeen Virji and Goutam Chakraborty (2013), “Adding Graph Visualization on SAS® ODS Output” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  9. Grover Swati, Jacob Jeffin and Goutam Chakraborty (2013), “Analysis of Change in Sentiments towards Chick-fil-A after Dan Cathy’s Statement about Same-Sex Marriage Using SAS® Text Miner and SAS® Sentiment Analysis Studio” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  10. Liu, Jiawen, Mantosh Kumar Sarkar and Goutam Chakraborty (2013), “Feature-Based Sentiment Analysis on Android App Reviews Using SAS® Text Miner and SAS® Sentiment Analysis Studio” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  11. Kalgotra, Pankush, Goutam Chakraborty and Ramesh Sharda(2013), “Predictive Modeling in Sports Leagues: An Application in the Indian Premier League” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  12. Meeran Mohideen, Musthan, Jiawen Liu, Goutam Chakraborty, Gary Gaeth and Douglas Van Deale (2013), “Using Text Analysis to Gain Insight into Organizational Change” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  13. Garla, Satish, Andrew Cathie and Goutam Chakraborty (2013), “Extension Node to the Rescue of the Curse of Dimensionality via Weight of Evidence (WOE) Recoding” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  14. Baer, Darius and Goutam Chakraborty (2013), “Product Affinity Segmentation that uses the Doughnut Clustering Approach ” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  15. Pantangi, Anil, Siddhartha Mandati and Goutam Chakraborty (2013), “Feature Extraction and Rating of a Smartphone Photo sharing Application Using SAS® Sentiment Analysis Studio” SAS Global Forum 2013 Proceedings, San Francisco, CA, forthcoming.
  16. Pantangi, Anil and Goutam Chakraborty (2012), “Classification of Consumers’ Textual Responses via Application of Topic Mining ” SAS Global Forum 2012 Proceedings, Orlando, Florida, paper 104-2012.
  17. Garla, Satish, Goutam Chakraborty and Gary Gaeth (2012), “Comparison of k-Means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions” SAS Global Forum 2012 Proceedings, Orlando, Florida, paper 130-2012.
  18. Nakkeeran, Karthik, Satish Garla and Goutam Chakraborty (2012), “Application of Time Series Clustering using SAS® Enterprise Miner for a Retail Chain” SAS Global Forum 2012 Proceedings, Orlando, Florida, paper 200-2012.
  19. Shaik, Zubair, Satish Garla and Goutam Chakraborty (2012), “SAS® Since 1976: An Application of Text Mining to Reveal Trends” SAS Global Forum 2012 Proceedings, Orlando, Florida, paper 135-2012.
  20. Faron, Michael and Goutam Chakraborty (2012), “Easily Add Significance Testing to your Market Basket Analysis in SAS® Enterprise Miner” SAS Global Forum 2012 Proceedings, Orlando, Florida, paper 204-2012.
  21. Song, Ning, Jiawen Liu, Goutam Chakraborty and James A. Anstead (2012), “Investigating Host Plant Resistance to Aphid Feeding through SAS® Text Miner” SAS Global Forum 2012 Proceedings, Orlando, Florida, paper 209-2012.
  22. Sudhan Hari Hara, Satish Garla and Goutam Chakraborty (2012), “Analyzing Sentiments in Tweets about Wal-Mart’s Gender Discrimination Lawsuit verdict using SAS® Text Miner” SAS Global Forum 2012 Proceedings, Orlando, Florida, paper 306-2012. (Selected as the best contributed paper in the track of Social Media and Networking).
  23. Inmadi Manoj and Goutam Chakraborty (2012), “Kass Adjustments in Decision Trees on Binary/Interval Target” SAS Global Forum 2012 Proceedings, Orlando, Florida, paper 351-2012.
  24. Sukhwani Sumit, Satish Garla and Goutam Chakraborty (2012), “Analysis of Clickstream Data using SAS®” SAS Global Forum 2012 Proceedings, Orlando, Florida, paper 100-2012.
  25. Paglou, Murali Krishna and Goutam Chakraborty (2011), “Eliminating Response Style Segments in Survey Data via Double Standardization Before Clustering” SAS Global Forum 2011 Proceedings, Las Vegas, NV, paper 165-2011.
  26. Nareddy, Maheshwar and Goutam Chakraborty (2011), “Improving Customer Loyalty Program through Text Mining of Customers’ Comments” SAS Global Forum 2011 Proceedings, Las Vegas, NV, forthcoming.
  27. Garla, Satish and Goutam Chakraborty (2011), “%GetTweet: A New SAS® Macro to Fetch and Summarize Tweets” SAS Global Forum 2011 Proceedings, Las Vegas, NV, paper 223-2011.
  28. Dey, Dipanjan, Satish Garla and Goutam Chakraborty (2011), “Comparison of Probabilistic-D and k-Means Clustering in Segment Profiles for B2B markets” SAS Global Forum 2011 Proceedings, Las Vegas, NV, Paper 193-2011.
  29. Mohammed, Sohail and Goutam Chakraborty (2011), “A SAS Macro to consolidate data from multiple cards with varying time validity but belonging to a single account,” SAS Global Forum 2011 Proceedings, Las Vegas, NV, Paper 120-2011.
  30. Petlick, Julie and Goutam Chakraborty (2009), “The Increased Utilization of Analytics and How Academic Programs Are Responding to Job Market Demands by Leveraging Predictive Modeling with SAS® Enterprise Miner™ Certification,” SAS Global Forum 2009 Proceedings, Washington D. C., Paper 117-2009.
  31. Abu ElSamen, Amjad, Goutam Chakraborty and David Warren (2007), “A Process based Analysis of E-Procurement Adoption,” in 2007 AMA Educator’s Conference Proceedings, Volume 18. Washington D. C.: American Marketing Association, 137-138.
  32. Abu ElSamen, Amjad, Goutam Chakraborty and Gary L. Frankwick (2006), “The Role of Trust and Commitment in Adopting E-Procurement Techniques,” in 2006 AMA Educator’s Conference Proceedings, Volume 17. Chicago, IL: American Marketing Association, 316.
  33. Lala Vishal and Goutam Chakraborty (2006), “Impact of Consumers’ Effort Investments in Buying Decisions,” in Society for Consumer Psychology Winter Conference, ed. Dan Ariely, Baba Shiv, and Michal Strahilevitz, Miami, FL: Society for Consumer Psychology, Sunday 46-47.
  34. Lala, Vishal and Goutam Chakraborty (2005), “Paying for Coupons: A Sunk Cost Perspective,” in Proceedings of the Society of Consumer Psychology 2005 Winter Conference, ed. Anne M. Brumbaugh and Geraldine R. Henderson, 75.
  35. Gammoh, Bashar, Kevin E. Voss, and Goutam Chakraborty (2004), “Building Brands through Brand Alliances: The Moderating Role of Involvement,” in Kenneth L. Bernhardt, James S. Boles, and Pam Scholder Ellen (eds.) 2004 AMA Educator’s Conference Proceedings, Volume 15. Chicago, IL: AMA, 124-125.
  36. Chakraborty, Goutam, Prashant Srivastava, and David Warren (2003), “Drivers of Corporate B2B Web Sites’ Effectiveness: A Comparison Between North American and European Perspectives,” in Proceedings of the DMEF 15th Annual Robert B Clarke Educators’ Conference, (http://www.the-dma.org/dmef/proceedings/index.shtml)
  37. Allred Anthony, Vishal Lala and Goutam Chakraborty (2003), “Determinants, Effects and Moderators of Country Image,” in AMA Summer Educator Conference Proceedings, Chicago, 355.
  38. Chakraborty, Goutam, Vishal Lala, and David Warren (2002), “Important Factors in B2B Web Site Evaluation: A Scale development Study,” in AMA Winter Educators Conference Proceedings, Volume 13, 300-301.
  39. Chakraborty, Goutam, Vishal Lala, and David Warren (2001), “What Factors Influence the Effectiveness of B-to-B Web Sites?,” in Frontiers in Direct and Interactive Marketing Research Proceedings, Volume 4, 1-2.
  40. Chakraborty, Goutam, Russell L. Clark, Eric G. Harris and Karthik Nanjundaier (1998), “The Impact of Optimal Stimulation Level on Consumers’ Information Search Behavior on the Internet: A Theoretical Framework and Testable Propositions,” in Direct Marketing Educator’s Conference Proceedings.
  41. Hocutt, Mary Ann, John C. Mowen and Goutam Chakraborty (1997), “A Model of Relationship Dissolution: Antecedents and Consequences of a Dissolved Buyer-Seller Relationship,” in New and Evolving Paradigms: The Emerging Future of Marketing Proceedings of Three American Marketing Association Special Conference Proceedings, Edited by Tony Meenaghan, pp. 632-642.
  42. Donavan, Todd. D., John C. Mowen, and Goutam Chakraborty (1997), “Urban legends; Communicating Morality Through the Exchange of Resources,” in AMA Winter Educators’ Conference Proceedings, eds. Debbie T. LeClair and Michael Hartline, pp. 32-33.
  43. Hocutt, Mary Ann, Goutam Chakraborty and John C. Mowen (1997), “The Art of Service Recovery: Fact or Fiction? An Empirical Study of Effects of Service Recovery,” in AMA Winter Educators’ Conference Proceedings, eds. Debbie T. LeClair and Michael Hartline, pp. 50-51.
  44. Chakraborty, Goutam, Anthony T. Allred, Ajay S. Sukhdial and Terry Bristol (1996), “Use of Negative Cues to Reduce Demand for Counterfeit Products,” in Advances in Consumer Research, Vol. 24, Merry Brucks, ed. Ann Arbor, MI: Association of Consumer Research, 345-360.
  45. Hocutt, Mary Ann, Goutam Chakraborty and John C. Mowen (1996), “The Impact of Perceived Justice on Customer Satisfaction and Intention to Complain After a Service Failure,” in Advances in Consumer Research, Vol. 24, Merry Brucks, ed. Ann Arbor, MI: Association of Consumer Research, 457-463.
  46. Hocutt, Mary Ann, Goutam Chakraborty and John C. Mowen (1996), “The Art of Service Recovery: Customer Satisfaction and Intention to Complain After a Service Failure,” in AMA Winter Educators’ Conference Proceedings, eds. Edward A. Blair and Wagner A. Kamakura, pp. 282-283.
  47. Chakraborty, Goutam, Anthony T. Allred and Terry Bristol (1995), “Exploring Consumers’ Evaluations of Counterfeits: The Roles of Country of Origin and Ethnocentrism,” in Advances in Consumer Research, Vol. 23, eds. Kim P. Corfman and John G. Lynch, Provo, UT: Association for Consumer Research, 379-384.
  48. Amyx Douglas Alan, Penelope F. Dejong, Xiaohua Lin, Goutam Chakraborty and Joshua L. Wiener (1994), “Influencers of Purchase Intentions for Ecologically Safe Products,” in AMA Winter Educators’ Conference Proceedings, eds. C. Whan Park and Daniel C. Smith, pp. 341-34
  49. Sukhdial, Ajay, Goutam Chakraborty, Leopoldo Arias-Bolzman and Douglas Amyx (1993), “Differences in Values Between Hispanic and Anglo-American Consumers: What We Know and What We Need to Know,” in Fourth Symposium on Cross-Cultural Consumer and Business Studies Proceedings, pp. 33-37.
  50. Chakraborty, Goutam and Alice Wright (1992), “The Proof of the Pudding is in the Eating: The Role of Product Experience in Consumer Decision Making,” in Advances in Consumer Research, Vol. 21, ed. Chris T Allen and Deborah Roedder John, Provo, UT: Association for Consumer Research, 23.
  51. Cole, Catherine and Goutam Chakraborty (1987), “Laboratory Studies of Coupon Redemption Rates and Repeat Purchase Rates,” in AMA Educators Proceedings, eds. Michael Solomon, Susan Douglas et. al., pp. 51-54.

Books and Book Chapters

  1. Chakraborty, Goutam, Satish Garla and Murali Pagolu (2013), “Text Analytics and Sentiment Mining using SAS,” SAS press, forthcoming.
  2. Chakraborty, Goutam (2005), “Testing Techniques,” in Readings and Cases in Integrated Marketing Communications, by Susan K. Jones and J. Steven Kelly, Raycom Communications, Evanston, IL, pp. 123-130.
  3. Baier, Martin, Kurt Ruf, and Goutam Chakraborty (2001), “Contemporary Data Base Marketing,” 1st Edition, Raycom Communications, Evanston, IL.

Published Cases and Tutorials

  1. Sukhdial, Ajay S., Goutam Chakraborty and Eric K. Steger (1997), “Values and the Automobile Market,” in Exploring Marketing Research by William G. Zikmund, The Dryden Press, sixth edition, pp. 697-700.
  2. Kakarlapudi Raja, Satish Garla and Goutam Chakraborty (2012), “A Hand-on Tutorial on text Mining in PASW: Clustering and Sentiment Analysis using Tweets from Twitter,” in Practical text Mining by Elder et. al., Academic Press, First Edition, 557-583.
  3. Nareddy, Maheshwar and Goutam Chakraborty (2012), “A Hand-on Tutorial on Text Mining in SAS: Analysis of Customer Comments for Clustering and Predictive Modeling,” in Practical text Mining by Elder et. al., Academic Press, First Edition, 585-603.

Grants and Awards (Total $152,900)

2012-2013: $40,000 from Love’s, Oklahoma City, to help in data mining and customer relationship management of their loyalty data base.
2011: $3,000 from SAS for Analytics Shootout Award
2012: $4,000 from Vail Resorts, Colorado, to build models to predict who will become a multi-year customer (rather than a single season customer).
2012: $4,000 from US payments, Oklahoma, to help in predicting which payment kiosk locations are likely to become profitable after 2 years of operation.
2011-2012: $19,000 from Love’s, Oklahoma City, to help in data mining and customer relationship management of their loyalty data base.
2011: $5,000 from SAS for Analytics Shootout Award
2008 – 2011: $20,000 ($5,000 per year) from Love’s, Oklahoma City, to help in data mining and customer relationship management of their loyalty data base.
2010: $5,000 from SAS for Data Mining Shootout Award
2009: $3,000 from SAS for Data Mining Shootout Award
2009: $5,000 from OSDH, Oklahoma City, to help in data mining and building predictive models to maximize Medicaid reimbursement.
2008: $5,000 from SAS for Data Mining Shootout Award
2009: $5,000 from Hilti, Tulsa, to help in data mining and building price elasticity models on their transaction data base
2007-2008: $30,000 from Infinedi, Tulsa, to help in Data Warehousing and Data Mining of Patient Insurance data.
2006 –2007: $4,900 from Data Management and Marketing Services, Tulsa, to help in data mining for client companies in Oklahoma.

Conference Presentations

  • Garla, Satish, Goutam Chakraborty and Gary Gaeth “Comparison of K-means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation”, JMP Discovery Summit, Denver, CO, September 2011.
  • Chakraborty, Goutam and Amit Ghosh (2006), “The Utility of Ensemble Model as a Predictive Tool,” presented at the 18th Annual Robert B. Clarke Direct Marketing Educators’ Conference, San Francisco, California, October 15.
  • Hocutt, Mary Ann, John C. Mowen and Goutam Chakraborty (1998), “Relationship Dissolution: The Consequences of Dissolved Consumer Service Provider Relationships,” in Seventh Annual Frontiers in Services Conference, Nashville, Tennessee.
  • Kliendl, Brad, John C. Mowen and Goutam Chakraborty (1995), “Innovative Market Orientation: An Alternative Strategic Orientation in Marketing,” presented at the summer UIC/AMA Research Symposia on Marketing and Entrepreneurship, Washington, D.C.
  • Wiener, Joshua L. and Goutam Chakraborty (1995), “Social Conformity and Voluntary Recycling Behavior: A Time Series Analysis,” presented at the Marketing and Public Policy Conference, Atlanta, Georgia.
  • Gaeth, Gary, Irwin Levin, Larry Menke and Goutam Chakraborty (1994), “An Analysis of Consumers’ Reactions to the Unique Features of Product Bundle,” presented at Association for Consumer Research Conference, Boston, Massachusetts.
  • Ghosh, Amit and Goutam Chakraborty (1994), “Can We Model Consumers’ Perceptual Uncertainty Using Probabilistic MDS? An Exploratory Analysis,” presented at the Marketing Science Institute Conference, Tucson, Arizona.
  • Chakraborty, Goutam (1993), “The Joint Effect of Product Experience and Advertising: An Attribute Level Analysis,” presented at the Association for Consumer Research Conference at Nashville, Tennessee.
  • Chakraborty, Goutam and Siva Balasubramanian (1993), “Relative Importance of Various Factors That Influence Accuracy Indices of Combination Forecasts,” presented at the International Symposium on Forecasting, Pittsburgh, Pennsylvania.
  • Ball, Dwayne, Goutam Chakraborty, Gary Gaeth and Sunkyu Jun (1993), “The Effect of Market Structure Variables on Conjoint Analysis Methods,” presented at the Marketing Science Institute Conference, St. Louis, Missouri.
  • Cole, Catherine, Gary Gaeth, Goutam Chakraborty and Irwin Levin (1991), “Exploring The Relationship Among Self-Reported Knowledge, Objective Knowledge, Product Usage and Consumer Decision-Making,” presented at the Association for Consumer Research Conference, Chicago, Illinois.
  • Gaeth, Gary, Irwin Levin and Goutam Chakraborty (1990), “Multi-Product Bundling,” presented at the Banff Invitational Symposium on Consumer Decision Making and Choice Behavior, Banff, Canada.
  • Chakraborty, Goutam, George Woodworth, Gary Gaeth and Richard Ettenson (1990), “A Procedure to Screen for Interactions Between Design Factors and Demographics in Choice-Based Conjoint,” presented at the 20th Annual Haring Symposium, Indiana University, Bloomington, Indiana.
  • Kumar, V., Robert Leone and Goutam Chakraborty (1988), “An Empirical Comparison of Techniques for Analyzing Qualitative Data,” presented at the ORSA/TIMS Marketing Science Conference, Seattle, Washington.

Conference Chair , Track Chair and Session Chair

  • Chakraborty, Goutam (2012), Conference Chair of SAS Analytics Day, OSU Stillwater, Oklahoma, May 4.
  • Chakraborty, Goutam (2011), Conference Chair of SAS Analytics Day, OSU Tulsa, Oklahoma, April 22.
  • Chakraborty, Goutam (2010), Chair and presenter of the special topic panel discussion titled “Teaching CRM Analytics to Marketing Students: Opportunities and Challenges ” at the Direct Marketing Educators’ Conference, San Francisco, October 10.
  • Chakraborty, Goutam (2009), Chair and presenter of the session titled “Data Mining on campus: Opportunities and Challenges” at the M2009 Data Mining Conference, Las Vegas, Nevada, October 27.
  • Chakraborty, Goutam (2008), Chair and presenter of the session titled “Teaching Data Mining to Graduate Students and Professionals via Online and Offline Delivery Methods: Opportunities and Challenges” at the M2008 Data Mining Conference, Las Vegas, Nevada, October 27.
  • Chakraborty, Goutam (2008), Chair and presenter of the special topic session titled “Teaching Quantitative Skills to Direct/Database Marketing Students: Opportunities and Challenges ” at the Direct Marketing Educators’ Conference, Las Vegas, Nevada, October 12.
  • Chakraborty, Goutam (2007), Co-Chair of M2007 Data Mining Conference, Las Vegas, Oct. 1-2.
  • Chakraborty, Goutam (2006), Track Chair of Electronic and Interactive Marketing, Academy of Marketing Science Conference, San Antonio, May 2006.
  • Chakraborty, Goutam (2005), Conference Chair, 17th Annual Robert B. Clarke Direct Marketing Educators’ Conference, Atlanta, Georgia, October 16.
  • Chakraborty, Goutam (2004), Conference Chair, 16th Annual Robert B. Clarke Direct Marketing Educators’ Conference, New Orleans, Louisiana, October 17.
  • Chakraborty, Goutam (2003) Chairof the competitive paper session titled “Database and Integrated Marketing” at the DMEF 15th Annual Robert B. Clarke Educators’ Conference, Orlando, Florida, October 12.
  • Chakraborty, Goutam (2001) Chair of the competitive paper session titled “Community on the Internet” at the Association for Consumer Research Conference, Austin, Texas, October 11-14.
  • Chakraborty, Goutam (2000) Chair of the competitive paper session titled “Consumers On-Line” at the Association for Consumer Research Conference, Salt Lake City, October 19-22.
  • Chakraborty, Goutam (2000) Chair of the special topic session titled “Teaching” at the Direct Marketing Educators’ Conference, New Orleans, Louisiana, October 15.
  • Chakraborty, Goutam and Robert Schaffer (1999) Co-Chairs of the session titled “Teaching Direct and E-Commerce Marketing in the Classroom” at the Direct Marketing Educators’ Conference, Toronto, Canada, October 24.
  • Chakraborty, Goutam and Martha C. Fransson (1997) Co-Chairs of the session titled “How to Get Over Hurdles In …..,” Summer AMA Educators’ Conference, Chicago, August 2-5.
  • Chakraborty, Goutam and Gary J. Gaeth (1993) Co-Chairs of the special session titled “The Proof of the Pudding is in the Eating: The Role of Product Experience in Consumer Decision Making,” in Association for Consumer Research Conference, Nashville, Tennessee, October 7-10.

Workshops and Invited Presentations

  • Chakraborty, Goutam (2011), “Integrating DMEF Datasets into Courses,” panel presentation at the Direct Marketing Educators’ Conference, Boston, October 2.
  • Chakraborty, Goutam (2008 – 2012), “Customer Segmentation using SAS Enterprise Miner,” SAS Business Knowledge Series, conducted in San Francisco, New York, Las Vegas, Stockholm, Budapest, Amsterdam, Hamburg, Istanbul, Hong Kong and Kuala Lumpur.
  • Chakraborty, Goutam (2006 -2011), “Getting the Most Out of Testing in Direct/Internet Marketing,” SAS Analytic Lecture Series.
  • Chakraborty, Goutam (2006), “Predictive Modeling and Segmentation in the Newspaper Industry,” at the M2006 Data Mining Conference, Las Vegas, Nevada, October 23-24.
  • Chakraborty, Goutam (2006), “Seminar in Multidimensional Scaling and MANOVA,” Siam University, Bangkok, January 6-7.
  • Chakraborty, Goutam (2004), “Seminar in Cluster Analysis and Structural Equation Modeling,” Siam University, Bangkok, July 4-5.
  • Chakraborty, Goutam (2002), “Panel Discussion: Tools and Strategies for Teaching Direct and Interactive Marketing Effectively,” at the Direct Marketing Educators’ Conference, San Francisco, California, October 20.
  • Chakraborty, Goutam (1998), “Applications of Multivariate Techniques in Marketing Research,” Hong Kong Baptist University, Hong Kong, Nov. 13-19.
  • Chakraborty, Goutam and Glen Nowak (1998), “Teaching Direct Marketing and Teaching Exchange,” in the National Direct Marketing Institute for Professors, Atlanta, Georgia, March 11-13.
  • Fransson, Martha C., and Goutam Chakraborty (1997) “Teaching Cases Using Interactive Video,” in the workshop sponsored by the Technology & Marketing Special Interest Group of the American Marketing Association, Summer AMA Educators Conference, Chicago.
  • Orman, Patricia Bowie and Goutam Chakraborty (1997) “Teaching Direct Marketing,” in the National Direct Marketing Institute for Professors, San Francisco, August 13-15.

Dr. Goutam Chakraborty

Professor

Department:  Marketing

Office: 420A BUS
Phone: 405-744-7644
Fax: 405-744-5180

E-mail: goutam.chakraborty@okstate.edu
Personal Web Site: https://spears.okstate.edu/chakraborty/
LinkedIn: http://www.linkedin.com/in/goutamc