Your marketing degree should prepare you for a wide variety of careers following graduation. Because marketing has become the dominant management philosophy over the past three decades, the entry level executive track position in many companies is in the marketing department. Therefore, marketing graduates are recruited by firms from quite diverse industries.
Your career planning should begin at a very early stage in your college education. Students who have focused career and employment objectives can develop an effective professional development strategy to meet their objectives and are far more likely to obtain the employment they truly desire. For example, many (but certainly not all) companies demand that a candidate meet the following criteria:
- a reasonable grade point average (usually 3.0 or above)
- demonstration of leadership skills
- honors and awards demonstrating outstanding performance and recognition by others
- participation in several community, social, and academic organizations
- work experience with responsibility as closely related to the position as possible.
As your graduation approaches, you must identify companies who have a need for your services and can fulfill your career goals. This process generally takes a great deal of time and energy in your senior year. The Marketing Department places great importance in assisting students’ efforts to find employment. However, your success will be determined in large part by your preparation and efforts. Several methods are generally used by students in combination to obtain employment. Foremost among these is your use of Career Services. This office can assist in resume development, improvement of interviewing skills, and arrangement of company interviews. You should also plan to send resumes to potential employers, watch for ads in major newspapers, and discuss your interests with family and friends.
Exploring a full range of employment possibilities is highly advantageous. A partial, but representative, list of employers that have hired recent marketing graduates includes:
|3-M Corporation||American Airlines||Amoco|
|Blue Cross/Blue Shield||Conoco||Dillard’s|
|E & J Gallo||Electronic Data Systems||Eli Lilly|
|Embassy Suites Hotel||Farmers Insurance||Fleming Companies|
|Frito-Lay||Foley’s||Ford Motor Company|
|Gap||General Mills||Great West Life|
|Marriott Hotels||MCI||Merrill Lynch|
|Moore Business Forms||Nestle Foods||Oklahoma Natural Gas|
|Oscar Meyer||Payless Shoes||Pepsi Cola|
|Pittsburgh Plate Glass (PPG)||Red Cross||R.J.R. Nabisco|
|Sears||Shearson Lehman||Shell Oil|
|Sherwin-Williams||State Farm||Texas Instruments|
|Touche Ross||Tulsa Chamber of Commerce||U.S. Sprint|
|USF&G||Wallace Computer Services||Willtel|
These indicate the diversity of opportunities available to you. Take advantage of these opportunities by contacting Career Services and discussing a job search strategy with your advisor.