Research Brief and Faculty Interest

Our faculty is large and diverse. We currently have 16 members. The faculty has five full professors, five associate professors, and six assistant professors. Our faculty are generally research active and publish regularly in high quality marketing journals. About fifty-percent of our faculty have publications in marketing’s tier one journals. This includes articles appearing Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Behavior. Additionally, two of our faculty currently serve as Associate Editors at marketing field journals. Faculty are generally active in professional associations serving as chairs, co-chairs, track chairs, session chairs, and or reviewers for nationally visible conferences in our field.

Our department can be characterized as “behavioral” researchers in the broadest sense of the term. Within this broad area, our faculty study managerial behavior, consumer/customer behavior, and public policy/social marketing. The specific research carried out crosses a broad swath of marketing. As a result, our faculty has collectively a wide breadth of experience and interest in marketing phenomena. This permits doctoral students with a wide range of interests to receive mentoring and collaborate on research with an area expert. Because doctoral students often do not know what their specific area of interest is until they begin study, the student can/should feel confident that they can develop in the direction of their greatest interest. Below is a brief overview:

Faculty Research Interests Selected Publication Outlets

Consumer Focused

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Dr. Zac Arens
Substitution, Consumer Choice and Consumption Processes Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology
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Dr. Goutam Chakraborty
Product Bundling, Information Integration Journal of Consumer Psychology, Marketing Letters
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Dr. Xiang Fang
Emotions, Cross-Cultural, Brand Extensions and Brand Alliances Journal of Consumer Research, Journal of Business Research
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Dr. JiHoon Jhang>
Consumer goals, motivation, and financial decision making, New products Journal of Consumer Research, Journal of Marketing Research
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Dr. Kelly Lee
Consumer Judgment, Decision Making, Hedonic Adaptation Journal of Consumer Research
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Dr. Richie Liu
Brand Management, Self-concept, corporate social responsibility Journal of Public Policy & Marketing
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Dr. Ted Matherly
Consumer identity signaling and social influence processes Journal of Marketing Research
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Dr. Steven Shepherd
Consumer Beliefs and Ideology; Brand Ideology Journal of Consumer Research, Journal of Personality and Social Psychology, Psychological Science
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Dr. Ajay Suhkdial
Values and Emotions Journal of Advertising Journal of Public Policy & Marketing

Managerially Focused

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Dr. Todd Arnold
Retail Management, Sales Management, Justice Theory Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing
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Dr. Tom Brown
Customer Orientation, Services Marketing, and Corporate Reputation Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research
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Dr. Karen Flaherty
Sales Management, Leadership Journal of the Academy of Marketing Science, Journal of Retailing
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Dr. Kevin Voss
Strategic Alliances; Brand Alliances, Cross-cultural International Marketing Review, Marketing Letters

Public Policy

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Dr. Marlys Mason
Consumer health behavior, coping, vulnerability and resiliency Journal of Consumer Research, Journal of Public Policy & Marketing
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Dr. Josh Wiener
Marketing and public policy Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research

Analytics and Research Methods

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Dr. Goutam Chakraborty
Marketing Analytics, Data Mining, Database Marketing Journal of Advertising, Journal of Business Research
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Dr. Kevin Voss
Measurement, Scale Development, Cross-cultural Journal of Marketing Research, European Journal of Marketing, Marketing Letters

Research website