Management

Football and summer camps paved the way
to Christian Jackson’s nonprofit business

Ariel West
  (June 27, 2017 at 9:22 am)

Nonprofit management senior Christian Jackson graduates December 2017.

Nonprofit management senior Christian Jackson may have left his professional football dreams behind, but football still plays a major role in his nonprofit business.

Jackson was born an only child in Houston and played football all his life. He accepted a scholarship to play football at a small college in Tennessee his freshman year, but quickly realized it wasn’t all it was made out to be. After transferring to Oklahoma State University his sophomore year, his original choice for college, he began focusing on academics.

“It was definitely tough, it was a rough couple of months going from playing football to not playing football at all,” Jackson said. “I’ve been playing football since second grade, so to completely stop that was a tough transition, and going from a little school to a school with 26,000 was a huge jump, so I really had to find a community so I wouldn’t go through school alone…. It was a rough transition, but it was for the best.” Continue Reading

How does unethical behavior affect us?

Ariel West
  (May 19, 2017 at 10:13 am)

We hear about business scandals all the time, from Wells Fargo creating fake bank accounts to increase profits to Hampton Creek’s inflated sales numbers. But what happens to us morally after we do something wrong?

Oklahoma State University associate professor of management Rebecca Greenbaum with co-authors and former OSU PhD students Julena Bonner, assistant professor at Utah State University, and Matt Quade, assistant professor at Baylor University, investigate the aftermath of unethical behavior on an individual in their latest research.

The article combines emotions theories with previous research to explain the effect unethical behavior has on an individual’s self-image. Greenbaum and her co-authors were interested to see if people fear for their own reputations and discovered that people tend to try to “make up” for their shame by displaying desirable qualities. Continue Reading

Four OSU business students qualify to compete at
Phi Beta Lambda National Leadership Conference

Ariel West
  (April 28, 2017 at 1:27 pm)

From left, Kalina Keester, Anna Hudson, adviser Vicki Johansen, Sydney Lauderno and Kayla Roberts had a round of achievements at the PBL State Conference.

Four Oklahoma State University business students will be traveling to Anaheim, California, to compete in the 2017 Phi Beta Lambda National Leadership Conference in June.

Earlier in April, management junior Anna Hudson, international business junior Kalina Keester, accounting junior Sydney Laudero and finance junior Kayla Roberts competed at the PBL State Conference hosted by Tulsa Community College-Metro. All four placed in the top three of their respective competitions to qualify for the National Leadership Conference. OSU Spears School of Business academic counselor Vicki Johansen also attended the conference as the OSU PBL chapter adviser. Continue Reading

Chance Imhoff shares how his agricultural roots sparked his interest in entrepreneurship and management

Dollie Elliott
  (April 20, 2017 at 2:50 pm)

Chance Imhoff is a 5th generation farmer from Prague, Okla. Growing up, he was very active in FFA and 4H, so Oklahoma State, being a land-grant university, was always an attractive option for him. “I’ve always known I wanted to come to OSU. It was actually the only school I applied for. And coming to OSU was definitely one of the best decisions I’ve ever made,” said Imhoff.

Imhoff started at OSU as an ag-business major, but later decided to change to entrepreneurship and management. “After a semester in CASNR I wanted to broaden my scope and meet new people, so I chose entrepreneurship because I had different business ventures growing up and knew I had a passion for running a business,” said Imhoff. Continue Reading

OSU student team places first in Love’s Cup,
qualifies for Tri-State Competition

Ariel West
  (April 19, 2017 at 8:44 am)

From left, David Thomison, Jaquelyn Lane, Rachel Davis and Chance Imhoff make OSU history by being the first OSU team to win the Undergraduate Division.

Oklahoma State University student startup team VisionaRx made OSU history by winning the grand prize earlier this month from the Love’s Cup Undergraduate High Growth Division in Oklahoma City.

VisionaRx Retinal Drug Delivery is composed of OSU students Chance Imhoff, management and entrepreneurship; Jaquelyn Lane, chemical engineering with an entrepreneurship minor, and Rachel Davis, chemical engineering pre-med emphasis. The team is coached by David Thomison, clinical assistant professor of entrepreneurship and advisor for student teams at accelerateOSU, OSU’s entrepreneurial incubator program.

The team was awarded a $20,000 cash prize for taking first place in the competition and qualify to continue on to the Tri-State Competition, which hosts teams from Arkansas, Nevada and Oklahoma and will take place May 30-31 in Las Vegas. Lane also won the IBM Pitch Award and was awarded $1,000. This is the first time that an OSU student team has won the undergraduate division of the competition. Continue Reading

Spears School honors Tiffany Thurmond,
other students at 64th Awards Banquet

Dollie Elliott
  (April 12, 2017 at 9:15 am)

Tiffany Thurmond

Tiffany Thurmond, a marketing and business management major at Oklahoma State University, is the recipient of the prestigious 2017 Raymond D. Thomas Award, given annually to the top senior in the Spears School of Business. Each year, a faculty committee in the business school votes who will receive the award and the lifetime membership to the OSU Alumni Association.

The honor will allow Thurmond to carry the Spears Business flag as a part of the opening ceremony to the Oklahoma State University spring commencement and will be the first business student to receive her diploma.

“When I look at this award, it brings tears to my eyes,” said Thurmond. “Words could not express how thankful and honored I am to receive this award. For me, academic success and campus leadership are not the most important factors that this award signifies. The greatest factor that this award recognizes, a factor that is so precious to me, is the fact that it represents that I was blessed to have the opportunities to change people’s lives while attending OSU. Continue Reading

Two Spears students named Outstanding
Seniors by the OSU Alumni Association

Dollie Elliott
  (March 21, 2017 at 11:43 am)

Two seniors from the Spears School of Business have been named 2017 Outstanding Seniors by the Oklahoma State University Alumni Association.

The Outstanding Senior award recognizes seniors who excel through academic achievement; campus and community activities; academic, athletic or extra-curricular honors or awards; scholarships and work ethic during their time at OSU.

Gerardo Rico Cervantes

Gerardo Rico Cervantes

Tiffany Thurmond

 

 

 

 

 

 

 

 

 

 

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Marketing and management comes naturally
to Spears School student Darcy Worth

Dollie Elliott
  (March 14, 2017 at 9:19 am)

Darcy Worth

To Darcy Worth, practicing business, specifically management and marketing, has always come naturally. She comes from a family of small business owners. Her parents own and operate a skating rink in her hometown of Tahlequah, Okla., and they also run a fireworks stand each summer. When it came to college, there was no doubt which direction that Worth would head.

“After working with my parents for so many years, managing and marketing just came really natural to me,” said Worth, a junior majoring in both management and marketing with a minor in ethical leadership at Oklahoma State University’s Spears School of Business.

Since she was 13 years old, her free time was spent helping her dad manage the businesses with inventory, creating invoices and training new employees. She also helped her mom with the marketing side of the business, creating social media campaigns. “So it was very natural for me to go the business route, so that’s exactly why I’m in the Spears School of Business,” she said. Continue Reading

OSU teams bring home $47,000
from New Venture Competition

Ariel West
  (March 1, 2017 at 1:31 pm)

OSU teams Redcedar Products (left) and MITO Material Solutions (right)

Two Oklahoma State University entrepreneurship incubator teams comprised of students from the Spears School of Business, the College of Engineering, Architecture and Technology, and the College of Arts and Sciences were among the top winners this past weekend in the finals of the Baylor Business New Venture Competition.

Out of 166 teams, the two OSU teams were selected to compete in the finals as part of the Top 12. OSU MBA student Haley Kurtz and mechanical engineering technology student Kevin Keith with MITO Material Solutions placed second in the competition, bringing home $35,000 plus an additional $500 for placing third in the live pitch portion of the competition. MITO sells adhesive epoxy additives which allow manufacturers to double the durability or significantly decreases the weight of composite materials utilized in the aerospace, recreation, and automotive industries.

Kevin Keith (left) and Haley Kurtz (right) of MITO Material Solutions win second place at the Baylor Business New Venture Competition

“Winning second place at Baylor is a huge accomplishment for MITO Material Solutions,” Kurtz said. “Compared to previous competitions we have been a part of, the competition and schedule at Baylor was fierce. Thankfully, Baylor University offered many coaching and feedback sessions from experienced advisors and judges, which allowed us to really improve our presentation for the semi and final rounds.

“Overall, we learned so much and are so grateful for the support of our advisor, Richard Gajan, and the OSU entrepreneurship ecosystem. This experience was unforgettable, and we are so proud of this achievement.” Continue Reading

OSU engineering grad turns to
Spears Business for a different path

Ariel West
  (February 24, 2017 at 10:55 am)

Kyle Lake

Kyle Lake didn’t know he would end up at the Spears School of Business when he enrolled at Oklahoma State University his freshman year.

Lake grew up in small-town Elk City, Okla., with a population of 12,000, give or take. He was the first to attend OSU out of his family, making him the “black sheep,” but he appreciated the atmosphere and tight-knit community that OSU offers.

“Everybody jokes about the ‘Cowboy Spirit,’ but I’m convinced it’s a real thing,” Lake said. “Just great people who made the university feel fun, the excellent degree programs and the reputable school was appealing.” Continue Reading

Certificate of Effective Management and
Leadership available for business leaders

Alyssa Wahrman
  (February 20, 2017 at 11:00 am)

Certificate of Effective Management and Leadership Learning how to build and work with teams, communicating with individuals inside and outside the organization, and resolving conflicts in the workplace are benefits of attending the Certificate of Effective Management and Leadership series sponsored by Oklahoma State University’s Spears School of Business.

The series will consist of 10 sessions between March and November at the Oklahoma State University – Oklahoma City campus.

This series is designed for individuals in a front-line manager position or individual leaders that are in a management position. “These seminars will teach participants the skills they need to manage projects while making agile decisions on behalf of their teams and organizations,” Sarah Williams, program coordinator, said.

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OSU’s online MBA, other online business programs
excel in U.S. News & World Report rankings

Ariel West
  (January 10, 2017 at 11:21 am)

Thanks to a revised curriculum and efficient upgrades, Oklahoma State University’s Spears School of Business has been ranked No. 1 among universities in the Big 12 Conference for its online MBA program and other online business programs (non-MBA) by U.S. News & World Report.

Spears Business’s online MBA program is tied for 29th place in the Best Online MBA Programs rankings. This ranking makes OSU the best choice for an online MBA program in the Big 12 Conference, with West Virginia University coming in second with a ranking of 47th. Only five of the ten Big 12 Conference schools made it in to the U.S. News & World Report rankings for this category.

Spears’ other online business programs are tied for 32th place for the Best Online Business (non-MBA) Programs. This ranking also places OSU No. 1 in the Big 12 Conference for online business graduate programs, with only West Virginia University included in the rankings for this category at 66th. Continue Reading

Gender differences in performance are declining, says research

Ariel West
  (December 15, 2016 at 10:23 am)

This article appeared in Discover Spears Research, the quarterly research newsletter released by the Spears School of Business.

Men are more likely to be managers. Women are more likely to be organized and team-oriented. These are common stereotypes we hear all the time, but are they true?

A hot topic in the workforce has been gender differences in performance. Tom Stone, professor of management at Oklahoma State University’s Spears School of Business, teamed up with Hogan Assessment’s Jeff Foster, Ball State University professor Brian Webster, NEOMA Business School professor Jennifer Harrison, and Illinois State University professor I. M. Jawahar to examine performance ratings gathered by Hogan Assessments, a human resource consulting firm in Tulsa, Okla. The sample included more than 20 years of performance ratings from approximately 3,500 managers and 9,500 non-managerial employees.

Continue Reading

Five Spears School of Business students selected
as OSU Seniors of Significance

Spears School News Staff
  (November 28, 2016 at 9:12 am)

Five Spears School of Business students have been selected as Oklahoma State University Seniors of Significance for the 2016-2017 academic year by the OSU Alumni Association.

The Seniors of Significance Award recognizes students who have excelled in scholarship, leadership and service to campus and community and have brought distinction to OSU.

“We are so proud of our Seniors of Significance,” said Spears School Associate Dean Karen Flaherty. “All five recipients are incredibly deserving of this honor. We are thankful for the contributions each one of these students has made to the Spears School of Business community over the past four years.”

The Spears School of Business Seniors of Significance are listed below with their hometown and major: Continue Reading

OSU CHSI Health Data Shootout
awards top student groups

Ariel West
  (October 19, 2016 at 10:34 am)
dsc_0003

Swarup Jacob from Beyond the Numbers presenting his team’s findings.

More than 100 Oklahoma State University graduate students representing seven colleges participated in the inaugural Health Data Shootout competition, hosted by OSU’s Center for Health Systems Innovation (CHSI).

The competition was open to all majors. Students formed groups and tackled problems ranging from specific diseases like renal failure to disease progression and clinical decisions by analyzing clinical data from about 250,000 Native American patients from the Cerner HealthFacts Data Warehouse. The competition was judged by medical professionals from Stillwater Medical Clinic, Cerner Corporation and Cherokee Nation Health Services.

“Clearly, there is a strong interest at OSU in health care analytics,” said William Paiva, executive director for CHSI. “Across the board, the judges were amazed by the quality of the analytics produced by these teams in just two short weeks. This speaks to the first-class analytics education our students are getting at OSU and their passion in addressing real-world health challenges.” Continue Reading

Pay disparity and resource value –
are your contributions worth your pay?

Ariel West
  (September 22, 2016 at 7:50 am)
Federico Aime and Aaron Hill

Federico Aime and Aaron Hill

Firms should reward their employees based on the employee’s contributions to the organization. Sounds simple enough, right?

But what if employees don’t know their relative contribution to the firm? This is where pay disparity comes in to play.

Spears School of Business associate professors of management Aaron Hill and Federico Aime’s research, “The Performance Implications of Resource and Pay Dispersion: The Case of Major League Baseball,” dives in to pay and resource disparity using MLB as the sample. Continue Reading

Spears School’s Debra Nelson wins Best Article
in Academy of Management Journal

Ariel West
  (September 21, 2016 at 8:56 am)
Professor of management Debra Nelson

Professor of management Debra Nelson

Oklahoma State University management professor Debra Nelson and her coauthors were honored with Best Article in the Academy of Management Journal for their research paper, “Professional Image Maintenance: How Women Navigate Pregnancy in the Workplace.”

The award is presented to the article that best exemplifies original, insightful, interesting, important, and theoretically bold research. Nelson and her colleagues conducted four studies of pregnant women in the workplace and found that pregnant women actually work harder to maintain their professional images. Continue Reading

OSU’s Ph.D. in Business for Executives
welcomes new cohort of doctoral students

Terry Tush
  (September 16, 2016 at 1:31 pm)
The fifth cohort of the Ph.D. in Business for Executives features 16 participants from across the United States.

The fifth cohort of the Ph.D. in Business for Executives features 16 participants from across the United States.

Oklahoma State University’s innovative doctoral program for executives continues to grow as the fifth cohort of the Ph.D. in Business for Executives features 16 participants from across the United States.

The three-year doctoral program in OSU’s Spears School of Business kicked off in August with an orientation session at the Helmerich Research Center on the OSU-Tulsa campus. The fifth cohort joins 51 participants from across the world already taking part in the Ph.D. in Business for Executives program.

“We are very excited to welcome our fifth cohort to the executive doctoral program,” said Ken Eastman, dean of the Spears School of Business. “The program has exceeded our expectations and I am very impressed with the quality and diversity of individuals in the program. We have representatives from such companies as American Airlines, Bank of America, Citigroup, Deloitte & Touche, Dell, Pfizer, Sprint, Walmart, and Wells Fargo. The program has a very good reputation and it shows in the quality of individuals who are admitted.”

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OSU MBA graduate receives Best Student
Paper from Academy of Management

Ariel West
  (September 2, 2016 at 10:50 am)
Julena Bonner

Julena Bonner

Have you ever wondered what punishments in the workplace actually do for employees?

Oklahoma State University MBA graduate Julena Bonner, along with OSU associate professors Cynthia Wang and Rebecca Greenbaum, studied business setting ethics to understand the influence of these punishments in the workplace. Their paper, “Punishment contingency and unethical behavior: The role of uncertainty and justice perceptions,” was selected as the Best Student Paper in the Social Issues in Management division at the Academy of Management in 2016. The trio spent two years researching supervisors using punishments as an influence tactic to get employees to stop engaging in undesirable behaviors. Continue Reading

I abuse you, but I can’t help it: Supervisor abuse
and deviant employee behavior explained

Ariel West
  (September 1, 2016 at 10:32 am)
Greenbaum_Rebecca2016

Rebecca Greenbaum, associate professor of management, Oklahoma State University

Have you ever wondered why your boss is acting like a jerk to you? Are you a high-performing deviant in a bottom-line focused workplace? You’re automatically subject to more abuse than your peers, says research.

Oklahoma State University associate professor of management Rebecca Greenbaum’s research, “I Just Can’t Control Myself: A Self-Regulation Perspective on the Abuse of Deviant Employees,” takes a different approach to understanding abusive supervision in the workplace. By considering two perspectives (deviance from subordinates prompting abuse vs. a social exchange of deviance), Greenbaum finds that any supervisor can become abusive, and high-performing deviant employees will take more abuse. Continue Reading

OSU Online MBA Program for business
sustainability ranked second in the nation

Ariel West
  (August 8, 2016 at 1:17 pm)

TOP-15-ONLINE-MBA-PROGRAMS-IN-ENVIRONMENTAL-SUSTAINABILITY-2017Oklahoma State University’s Spears School of Business was recently named the second best Online MBA Program in Environmental Sustainability in the nation by OnlineMBAToday.com.

The Environmental Sustainability program in the management department is focused on the concept of a triple bottom line, which incorporates three dimensions of performance: social, environmental and financial, or sometimes referred to as people, planet and profits. Continue Reading

Spears School’s James Pappas awarded
2016 Excellence in Distance Learning Teaching

Ariel West
  (May 11, 2016 at 10:07 am)
James Pappas takes silver in the USDLA Distance Learning awards.

James Pappas takes silver for the 2016 USDLA Distance Learning awards.

Oklahoma State University Spears School of Business’s James Pappas was awarded the 2016 Excellence in Distance Learning Teaching – Silver award at the 2016 United States Distance Learning Association (USDLA) 2016 Annual National Conference in St. Louis May 10.

Pappas worked with the Spears School online learning team, instructional designer Marisa Dye, production manager Jerimy Sherin, and animator Catherine Mintmire, in redesigning his online undergraduate management course. The online learning staff provided video production, instructional design and animation support for the course project. Continue Reading

OSU’s Sharda, Wilson’s research article
recognized as third-most cited paper

Terry Tush
  (May 3, 2016 at 12:00 pm)
Ramesh Sharda and Rick Wilson

Ramesh Sharda and Rick Wilson

When Rick Wilson arrived at Oklahoma State University in 1990, he was fortunate to begin working with veteran faculty member Ramesh Sharda. The pair teamed up on a research project that ultimately led to the journal article, “Bankruptcy Prediction Using Neural Networks,” which appeared in the top journal Decision Support Systems in 1994.

Little did the now longtime OSU Spears School of Business professors know that more than 20 years later the journal article would be recognized as one of the most cited neural network in business research papers ever published.

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OSU business student Molly Danielson
named Newman Civic Fellow

Ariel West
  (April 26, 2016 at 1:12 pm)
Molly Danielson is a sophomore business management student

Molly Danielson is a sophomore business management student

Molly Danielson was named as one of the 2016 Newman Civic Fellows during the Oklahoma State Regents for Higher Education meeting April 21.

The honor is awarded to college students who have a passion for finding solutions to challenges faced by communities across the nation through service, research and advocacy. Students are nominated by their college or university president for the honor and also receive a $500 scholarship from Campus Compact.

“I am very honored to represent OSU and become part of such an influential group of people,” Danielson said. “By utilizing the opportunities here at OSU, I have learned that I have the power to make a difference. I hope to empower others to realize the same.”

Danielson is a sophomore business management major in the Spears School of Business at OSU. She holds a 4.0 GPA and is a leader among her peers in the Residence Halls Association and the Service Learning Volunteer Center. She also has served as a peer mentor through the Spears School. Danielson works to promote equality among all races, ethnicities and genders and strives to empower others to contribute to society.

“I spoke with my advisor, Joyce Montgomery, about the process to apply for the fellowship, and she passed on my accomplishments to President Burns Hargis,” she said. “It was a very humbling experience. I never thought I would receive something like this, so I was a little overwhelmed. I have a home here at OSU and am honored to represent this university.”

Campus Compact is a national membership organization of colleges whose mission is to advance civic education and community engagement on campuses. Campus Compact established the Newman Civic Fellows program in honor of co-founder Frank Newman, who dedicated his life to creating opportunities for student civic learning and engagement.

Danielson is one among 218 students from 36 states who comprise this year’s Newman Civic Fellows.

To learn more about Campus Compact, visit www.compact.org

Five Spears School of Business seniors receive
top honors from the Alumni Association

Spears School News Staff
  (March 14, 2016 at 9:08 am)

Five seniors from Spears School of Business have been named 2016 Outstanding Seniors by the Oklahoma State University Alumni Association.

The Outstanding Senior award recognizes seniors who excel through academic achievement; campus and community activities; academic, athletic or extra-curricular honors or awards; scholarships and work ethic during their time at OSU.

The Spears School of Business honorees with their hometowns and majors are:

Aaron Cromer

Aaron Cromer

Charlie Gibson

Charlie Gibson

Brett Humphrey

Brett Humphrey

Allison Meinders

Allison Meinders

Tyler Zander

Tyler Zander

 

 

 

 

 

 

 

 

 

 

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Spears School’s Craig Wallace named Society
for Industrial and Organizational Fellow

Dollie Elliott
  (February 17, 2016 at 1:04 pm)
Craig Wallace HeadShot

Craig Wallace, William S. Spears Chair in Business Administration in the Department of Management at Oklahoma State University, named Industrial and Organizational Psychology Fellow.

Spears School of Business management professor Craig Wallace was recently selected as a Society for Industrial and Organizational Psychology Fellow.

Wallace is the William S. Spears Chair in Business Administration in the Department of Management at Oklahoma State University.

The Society for Industrial and Organizational Psychology (SIOP) is a professional organization that promotes the science, practice, and teaching of industrial and organizational psychology. The decision to name Wallace a Fellow was made by the Executive Board of the SIOP, which recently met to review recommendations by its Fellowship committee and notified the Spears School of Wallace’s status.

Society Fellows are distinguished industrial and organizational psychologists who have made an unusual and outstanding contribution to the field. Continue Reading

OSU Spears School of Business presents
Professional Development Seminars in Tulsa

Gabby Woodley
  (January 20, 2016 at 10:33 am)

Professional Development Seminars in TulsaThe Spears School of Business at Oklahoma State University is pleased to be offering its Professional Development Seminar series in Tulsa this spring and summer. The series is offered by the OSU Department of Management, the School of Marketing and International Business, and the Center for Executive and Professional Development.

The first two seminars of this series will be March 29 with Matt Bowler from the Department of Management and Lee Manzer from the Department of Marketing. The next seminar will be April 29 with Andrew Urich from the Department of Management, followed June 7 by Kim McCrackin from the Department of Management.

The Professional Development Series is designed to give participants better management styles and improved networking and verbal and written communication skills after attending.

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Professional Development Seminars offered
to Oklahoma City business professionals

Gabby Woodley
  (January 19, 2016 at 4:41 pm)

Professional Development Seminars in OKCThe Spears School of Business at Oklahoma State University is excited to offer a series of professional development seminars in Oklahoma City.

The Professional Development Seminars are designed to help participants strengthen their professional profiles while also developing new skills. Participants will receive up-to-date and relevant information that can be used in the workplace every day.

Speakers for this series are Kim McCrackin, coordinator of the Learning Services Center and instructor of business communications at OSU-Tulsa; Matt Bowler, associate professor with the Department of Management; Raj Basu, vice president of academic affairs at OSU-Tulsa and associate professor of management, and Mac McCrory, adjunct instructor in the Department of Management.

Programs will be held at the OSU-OKC campus. The schedule and seminar topics are as follows:

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Spears School’s Andy Urich will be presenting
Management Development Programs in Dallas

Jenna Johnson
  (September 14, 2015 at 11:27 am)
Andy Urich

Andy Urich

The Oklahoma State University Spears School of Business Department of Management is presenting two seminars in Dallas this September at ISNetworld, 3232 McKinney Ave. The sessions focus on helping participants and companies receive the knowledge to be and continue to be successful in today’s dynamic business environment.

On Sept. 29, Andy Urich will present “The Power of Influence” from 9 a.m.-4 p.m. During this seminar, participants will learn the skills needed to establish and continue working relationships with both outside clients and individuals inside the organization. At the end of this seminar, participants will leave with persuasive communication skills and the knowledge of how to use these skills effectively to accomplish work and tasks while still maintaining successful relationships.

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Spears School students’ research project
assists Van Duzer Vineyards in Oregon

Rachel Peters
  (August 14, 2015 at 3:33 pm)
Students visiting the Van Duzer Vineyard

Spears School students visit the Van Duzer Vineyard during their Pioneering Portland summer travel course.

A group of Spears School of Business students recently traveled to Oregon as part of a summer travel course, Pioneering Portland. Through the course, the students completed a project designed to assess the value to consumers’ associated with the sustainability initiatives at Van Duzer Vineyards, owned by Oklahoma State University alumni Carl Thoma and his wife, Marilynn.

Van Duzer Vineyards, located in Dallas, Oregon, is a LIVE certified winery and vineyard that is Salmon Safe. The LIVE element looks at how the grapes are grown and the wine is produced, while the Salmon Safe element manages chemicals that are used to prevent them entering the ecosystem and endangering salmon. Van Duzer posed this question to students, “Do customers value sustainability, specifically LIVE and Salmon Safe?”

The students did research before the trip began in order to better understand the industry and get background information about the winery. They gathered information about the market, conducted surveys, analyzed social media presence, and looked at competitors.

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