Marketing

OSU student’s struggles created
a company that gives back

Ariel West
  (March 24, 2017 at 1:04 pm)

Oklahoma State University’s School of Entrepreneurship continues to grow its student incubator program, accelerateOSU, as another student startup takes its first steps as a business.

Type It Up, founded by OSU marketing major Ashier Majok, is a typing company that takes handwritten documents and copies them into a digital format. Backed by research studies, Majok believes that the art of handwriting increases one’s performance in the classroom, improves memory and boosts thinking skills. Type It Up allows students to enjoy handwriting while the company converts the documents into digital copies. For every subscription received, Type It Up sends a pencil and a notebook to a child in need.

“Notes, essays, résumés, we type it all,” Majok said. “Through our app, anyone can take a picture of their handwritten documents and send it to us. We then send back a typed version to their email. We allow people to think better, faster, and improve their memory skills through the benefits of handwriting while we provide the convenience of a digital copy. We understand how important writing is, so we provide a pencil and notebook to a child in need for every subscription we get. Everyone deserves an opportunity to write.” Continue Reading

Two Spears students named Outstanding
Seniors by the OSU Alumni Association

Dollie Elliott
  (March 21, 2017 at 11:43 am)

Two seniors from the Spears School of Business have been named 2017 Outstanding Seniors by the Oklahoma State University Alumni Association.

The Outstanding Senior award recognizes seniors who excel through academic achievement; campus and community activities; academic, athletic or extra-curricular honors or awards; scholarships and work ethic during their time at OSU.

Gerardo Rico Cervantes

Gerardo Rico Cervantes

Tiffany Thurmond

 

 

 

 

 

 

 

 

 

 

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Marketing and management comes naturally
to Spears School student Darcy Worth

Dollie Elliott
  (March 14, 2017 at 9:19 am)

Darcy Worth

To Darcy Worth, practicing business, specifically management and marketing, has always come naturally. She comes from a family of small business owners. Her parents own and operate a skating rink in her hometown of Tahlequah, Okla., and they also run a fireworks stand each summer. When it came to college, there was no doubt which direction that Worth would head.

“After working with my parents for so many years, managing and marketing just came really natural to me,” said Worth, a junior majoring in both management and marketing with a minor in ethical leadership at Oklahoma State University’s Spears School of Business.

Since she was 13 years old, her free time was spent helping her dad manage the businesses with inventory, creating invoices and training new employees. She also helped her mom with the marketing side of the business, creating social media campaigns. “So it was very natural for me to go the business route, so that’s exactly why I’m in the Spears School of Business,” she said. Continue Reading

Three Spears Business students place in 3MT®
competition, one selected to move on to OSU Finals

Ariel West
  (February 23, 2017 at 3:02 pm)

First place: Durba Chakrabarty

Three Spears School of Business students placed in the college-level round of the Three Minute Thesis (3MT®) competition Feb. 23.

In this competition, each student has a maximum of three minutes to present his or her thesis. The student is limited to a single PowerPoint slide and must verbally present the information.

Oklahoma State University economics and legal studies student Durba Chakrabarty placed first in the competition and received $300. Marketing student Yasamin Vahadati received $200 for placing second, and Peter Liang, management science and information systems student, placed third and was also the People’s Choice winner, receiving a total of $400. Continue Reading

Certificate of Effective Management and
Leadership available for business leaders

Alyssa Wahrman
  (February 20, 2017 at 11:00 am)

Certificate of Effective Management and Leadership Learning how to build and work with teams, communicating with individuals inside and outside the organization, and resolving conflicts in the workplace are benefits of attending the Certificate of Effective Management and Leadership series sponsored by Oklahoma State University’s Spears School of Business.

The series will consist of 10 sessions between March and November at the Oklahoma State University – Oklahoma City campus.

This series is designed for individuals in a front-line manager position or individual leaders that are in a management position. “These seminars will teach participants the skills they need to manage projects while making agile decisions on behalf of their teams and organizations,” Sarah Williams, program coordinator, said.

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OSU’s Center for Customer Interface
Excellence trains students for future

Ariel West
  (January 31, 2017 at 3:40 pm)

Tom Brown (left) and CIE students

The Center for Customer Interface Excellence (CIE) in the Spears School of Business at Oklahoma State University may be just a name in a directory for many OSU students, but for marketing students, it’s the fast-track to industry success.

CIE’s goal is to focus on the point of connection between an organization’s frontline employees and its customers, providing a specialized education for students interested in careers in retailing, personal selling or services marketing. Students who are accepted into the program work toward earning the Certificate in Customer Interface Excellence. The program partners with businesses to provide students insights into a variety of industries. Participating companies benefit by gaining exposure with highly qualified job candidates. Continue Reading

OSU master’s in business analytics students
gain experience by working with companies

Ariel West
  (January 9, 2017 at 10:02 am)

This article appeared in Discover Spears Research, the quarterly research newsletter released by the Spears School of Business.

Goutam Chakraborty

For more than seven years, Spears School of Business’s marketing professor Goutam Chakraborty has fostered relationships with companies across Oklahoma and beyond through data analytics.

Chakraborty sets up contracts with major companies such as Elevate, OG&E and PennWell and has graduate students research the companies’ desired projects. The student projects are fully funded assistantships that boost the students’ résumés and experience in data extraction, data visualization and modeling.

“I seek out the companies to take on my graduate students and start building relationships with them,” Chakraborty said. “The projects are usually a semester long and focus on whatever the company’s needs are, whether that’s determining customer lifetime value, customer satisfaction, predictive modeling or something else. I meet with the students once a week to see their progress, and then we meet with the company every month or so to make sure we are heading in the right direction.”

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Five Spears School of Business students selected
as OSU Seniors of Significance

Spears School News Staff
  (November 28, 2016 at 9:12 am)

Five Spears School of Business students have been selected as Oklahoma State University Seniors of Significance for the 2016-2017 academic year by the OSU Alumni Association.

The Seniors of Significance Award recognizes students who have excelled in scholarship, leadership and service to campus and community and have brought distinction to OSU.

“We are so proud of our Seniors of Significance,” said Spears School Associate Dean Karen Flaherty. “All five recipients are incredibly deserving of this honor. We are thankful for the contributions each one of these students has made to the Spears School of Business community over the past four years.”

The Spears School of Business Seniors of Significance are listed below with their hometown and major: Continue Reading

Similarities vs. differences – which
appeals to us more?

Ariel West
  (October 5, 2016 at 4:17 pm)

You’re on a diet and trying to kick potato chips from your snacking habits, so you reach for the kale chips instead. After crunching in to the kale chips, even though they are salty and crunchy just like potato chips, you’re not quite satisfied. Why not?

Oklahoma State University assistant professor of marketing Zachary Arens focuses on the reasons why substituting similar items doesn’t seem to satisfy. In his research titled “Why Focusing on the Similarity of Substitutes Leaves a Lot to be Desired,” published in the Journal of Consumer Research, Arens explains how similarities of substitutes affects desires for the original item.

“Consumers can substitute for a number of reasons,” Arens said. “If something is unavailable or too expensive, they may choose a substitute option. The problem with this is that it sometimes doesn’t work. We find that dissimilar substitutes tend to be more effective than similar substitutes. By focusing on the differences of the substitutes to the original item, the consumer had less of a desire for the original item, whereas when the consumer focused on the similarities between the substitute and the original item due to the substitute not meeting that satisfaction they’re used to.” Continue Reading

Tom Brown co-chairs international
conference on corporate reputation

Dollie Elliott
  (August 23, 2016 at 8:01 am)
Tom_brown2

Tom Brown

Tom Brown, Noble Foundation Chair in Marketing Strategy and Professor in the Department of Marketing and International Business the Spears School of Business at Oklahoma State University, will be co-chairing the 10th International Corporate Identity/Associations Research Group Conference (CIARG) on Sept. 2-4 at the University of Reading in England.

Corporate identity and reputation scholars will travel from around the world to attend the conference whose theme is “Exploring Personal and Corporate Identities: Identity Development, Relational Dynamics, and Outcomes.”

Keynote speakers include Davide Ravasi, professor of management, Cass Business School;

Rupert Younger, director, Oxford University Centre for Corporate Reputation, and Peter Molyneux, chair, NHS SW London and St. George’s Mental Health Trust. Continue Reading

OSU business student realizes
big dream in small container

Ariel West
  (June 3, 2016 at 1:43 pm)
Swapneel Deshpande, M.S. business analytics student, hopes to redefine the 'American Dream.' Photo (c) Jordan Richards

Swapneel Deshpande, M.S. business analytics student, hopes to redefine the ‘American Dream.’ Photo (c) Jordan Richards

The “American Dream” is an idea that most every person in United States seeks out, but Oklahoma State University business analytics master’s student Swapneel Deshpande seeks to redefine it.

Deshpande, along with OSU graduates Ben Loh and Lee Easton, created ModernBlox, a startup that turns old shipping containers into weather-resistant housing. The containers are safe (they can withstand up to 250 miles an hour wind when anchored), modern and eco-friendly and aim to offer affordable housing options at a time when the housing market has skyrocketed in price.

“Owning a house is part of that ‘American Dream,’ and, especially as an international student, that’s a major milestone,” Deshpande said. Continue Reading

Oklahoma State alumnus Michael Tapley
speaks to MBA students about foreign service

Lindsey Corbitt
  (April 28, 2016 at 3:17 pm)
Michael Tapley

Michael Tapley

The Oklahoma State University Watson Graduate School of Management’s professional development course recently welcomed home Michael Tapley as he spoke to the graduate students about foreign service.

Tapley earned all three of his degrees from OSU – a bachelor’s degree in international business with a minor in marketing, a bachelor’s degree in French, and an MBA. Tapley graduated Magna Cum Laude with both of his bachelor’s degrees.

He currently works as a member of the United States foreign service and serves as a special assistant to Secretary of State John Kerry.

“It’s not a career that I thought I would be interested in,” said Tapley. “I looked into the foreign service and saw that there were a lot of opportunities.”

Continue Reading

Five Spears School of Business seniors receive
top honors from the Alumni Association

Spears School News Staff
  (March 14, 2016 at 9:08 am)

Five seniors from Spears School of Business have been named 2016 Outstanding Seniors by the Oklahoma State University Alumni Association.

The Outstanding Senior award recognizes seniors who excel through academic achievement; campus and community activities; academic, athletic or extra-curricular honors or awards; scholarships and work ethic during their time at OSU.

The Spears School of Business honorees with their hometowns and majors are:

Aaron Cromer

Aaron Cromer

Charlie Gibson

Charlie Gibson

Brett Humphrey

Brett Humphrey

Allison Meinders

Allison Meinders

Tyler Zander

Tyler Zander

 

 

 

 

 

 

 

 

 

 

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OSU among nation’s top-ranked schools
for best values for data analytics program

Terry Tush
  (March 11, 2016 at 9:07 am)

Top 50 Best Value Big Data Graduate ProgramsOklahoma State University is being recognized as one of the nation’s best values for its data analytics program and also for providing one of the most affordable online opportunities for data analytics students.

The OSU Spears School of Business program is number 13 in the ranking of Top 50 Best Value Big Data Graduate Programs of 2016 and is third in the Top 50 Best Value Online Big Data Programs of 2016, according to Value Colleges. Oklahoma State is one of only two schools in the United States to appear in the top 13 on both lists, and OSU is the highest ranked school in the Big 12 Conference in both rankings.

“We are pleased to be recognized through such rankings,” said Ramesh Sharda, vice dean of the Watson Graduate School of Management and Regents Professor of Management Science and Information Systems. “OSU has long been a leader in analytics. We were one of the first MS in MIS programs to embrace analytics and have graduated hundreds of professionals who are working in leadership positions in many organizations.

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Ambassador Taranjit Singh Sandhu speaks
to OSU about U.S.- Indo relations

Lindsey Corbitt
  (February 15, 2016 at 3:15 pm)
Sandhuprofile

In addressing OSU students, Ambassador Sandhu said there are strong educational ties between the United States and India.

 This past Friday, Oklahoma State University welcomed Ambassador Taranjit Singh Sandhu of India. Sandhu was hosted by OSU’s Center for Advanced Global Leadership and Engagement (CAGLE) as a part of the Watson Graduate School of Management’s Professional Development course to speak to the OSU community about U.S.- Indo relations.

Sandhu is the Deputy Chief of Mission at the Embassy of India in Washington, D.C. He was appointed in 2013. Before being named deputy chief of mission, Sandhu was the Consul General of India in Frankfurt for two years.

In addressing OSU students, Sandhu said there are strong educational ties between the United States and India. He said there are currently “about 134,000 Indian students in the United States pursuing advance degrees and spending $5 billion dollars in tuition fees in the United States universities.”

Sandhu also addressed that the educational ties do not just benefit Indian students. “Around 5,000 U.S. students are enrolled in educational institutions of excellence in India,” said Sandhu. Continue Reading

OSU conference highlights big data analytics
in energy, finance, medical and retail sectors

Krysta Gilbert
  (January 6, 2016 at 10:17 am)

Big Data Analytics ConferenceOklahoma State University’s second annual Big Data Analytics Conference will be Feb. 23. The conference will be from 9 a.m.-4:15 p.m. at the Renaissance Tulsa Hotel and Convention Center.

The conference will explore the management and strategic impact big data can have on a company or organization. The sessions during the conference will cover issues such as data capture, data management, data analysis and the strategic use of information for decision-making that drives success in business.

Ramesh Sharda, vice dean of the Watson Graduate School of Management, Watson/ConocoPhillips Chair, and Regents Professor of MSIS, and Goutam Chakraborty, Ralph A. and Peggy A. Brenneman Professor in the Department of Marketing in the Spears School of Business at OSU, are the faculty coordinators for the conference.

“This exciting conference is meant for all managers and professionals involved in or interested in analytics,” Sharda said. “We have designed it to be relevant to all industries and as an opportunity to explore hot topics and how to leverage the use of analytics for the organization and your career.”

Continue Reading

Four OSU graduate students present research
at South Central SAS® Users Group Conference

Dollie Elliott
  (November 24, 2015 at 4:41 pm)
OSU students at SCSUGweb

Spears School students Nitish Yeduguri, Saurabh Nandy, Sairam Tangutri, Karush Jaggi, and Goutam Chakraborty (middle), Director of MS in Business Analytics and Graduate Certificate in Business Data Mining, represented OSU at the South Central SAS® Users Group Conference.

Four Oklahoma State University analytics students recently presented their research at the South Central SAS® Users Group (SCSUG) as part of a student consortium that also included students from Louisiana State University and University of Alabama.

The conference was held held on the LSU campus in Baton Rogue, Louisiana.

“This is the third year in a row OSU students’ research were presented at the consortium,” said Goutam Chakraborty, Director of MS in Business Analytics and Graduate Certificate in Business Data Mining. “Our students Saurabh Nandy, Karush Jaggi, Sairam Tangutri and Nitish Yeduguri represented OSU very well at the consortium.”

All four students are in their second year of pursuing their master’s degree in the Watson Graduate School at the Spears School of Business. Continue Reading

OSU graduate student awarded a scholarship,
presents paper to Midwest SAS® Users Group

Dollie Elliott
  (November 24, 2015 at 2:47 pm)
Karush at MWSUGweb2

Karush Jaggi

Karush Jaggi, a second-year graduate student pursuing a master’s degree in data mining at Oklahoma State University, recently was awarded a scholarship, earning him the opportunity to present a paper at the 2015 Midwest SAS® Users Group Conference in Omaha, Nebraska.   

“This is the first time OSU participated in this conference and our student is honored with a scholarship at the Midwest SAS® Users Group Conference” said Goutam Chakraborty, adviser and marketing professor in the Spears School of Business. “I am very proud of Karush’s achievement.”

The paper entitled Debt Collection Through SAS® Analytics Lens focuses on using an analytical approach to debt collection and elaborates on the data mining techniques that can be used therein.

Jaggi’s paper is a result of the experience he gained as a part of a summer internship with a debt collection company. Continue Reading

Spears School’s Jerry Rackley authors
new book on marketing analytics

Rachel Peters
  (July 6, 2015 at 9:35 am)
Rackley publishes new book on marketing analytics.

Jerry Rackley recently became a first-time author with his book on marketing analytics.

Spears School of Business faculty member Jerry Rackley became a first-time author with the recent release of his book, Marketing Analytics Roadmap. Rackley, an executive-in-residence with the Department of Marketing at Oklahoma State University, explores the marketing analytics process that assists in boosting revenues and profitability.

Marketing Analytics Roadmap provides a look into what marketing analytics are and how to set up an analytics process that helps companies boost revenues. Rackley shows in the book how to understand and implement a sound marketing analytics process that helps company executives eliminate the guesswork about the results from marketing efforts.

With a degree in computer science, Rackley found early on that his interest was facilitated in the world of sales and marketing. After college, he accepted a position with software leader IBM, and it was while working in their sales office he learned how marketing works in the real world.

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OSU students receive numerous awards,
scholarships at SAS Global Forum 2015

Terry Tush
  (May 11, 2015 at 9:31 am)
OSU students, faculty and alumni at SAS Global Forum 2015.

OSU’s continent of students, alumni and faculty were more than any other school attending the SAS Global Forum 2015.

Oklahoma State University’s contingent of nearly 75 students, alumni and faculty were more than any other school attending the SAS Global Forum 2015 on April 26-29 in Dallas. The forum is the premier event for SAS and data mining professionals worldwide with more than 4,000 from industry and academia attending.

OSU Spears School of Business students again demonstrated their excellence by earning some of the most coveted honors given during the SAS Global Forum.

The SAS Ambassador Award is the highest honor a student can receive with only 15 students worldwide being recognized, and this year four OSU students received the SAS Ambassador Award. They are Ramcharan Kakarla, Balamurugan Mohan, Narmada Dave and Juan Ma.

Also, five OSU students –Sharat Dwibhasi, Zabiulla Mohammed, Vijay Singh, Karush Jaggi and Ram Poudel ­– earned Global Forum student scholarship awards that are given by SAS to 15 students worldwide.

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Three Spears School faculty honored during
Watson Graduate School Awards Banquet

Terry Tush
  (April 23, 2015 at 8:57 am)

Watson Graduate School of Management logoThree Spears School of Business faculty members were recognized for their outstanding performance in the classroom during the 2015 Watson Graduate School of Management Scholarship and Awards Banquet on April 19.

Those honored were Ajay Sukhdial, Outstanding MBA Faculty Award; Cynthia Wang, Greiner Graduate Excellence in Teaching Award, and Rick Wilson, Chandler Frates and Reitz Teaching Excellence Award.

“These professors are among the best any program can hope to have,” said Ramesh Sharda, vice dean of the Watson Graduate School. “They motivate and challenge our MBA students, they cover difficult topics but in an engaging fashion, and their classes introduce current topics and relate management theories and models to practice.”

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Three Spears School of Business seniors
receive top honors from OSU Alumni Association

Spears School News Staff
  (March 18, 2015 at 10:26 am)
Catrina Rockholt

Catrina Rockholt

Three seniors from the Spears School of Business have been named 2015 Outstanding Seniors by the Oklahoma State University Alumni Association.

The Outstanding Senior award recognizes seniors who excel through academic achievement; campus and community activities; academic, athletic or extra-curricular honors or awards; scholarships and work ethic during their time at OSU.

The Spears School of Business honorees with their hometowns and majors are:

Catrina D. Rockholt, Charleston, S.C., business management

Erin Scanlan, Portales, N.M., marketing and management

Erin Scanlan

Erin Scanlan

 
Chris Stockton, Duncan, Okla., finance and management

Chris Stockton

Chris Stockton

Twelve seniors were chosen to receive the award by the OSU Alumni Association Student Awards and Selection Committee after it met with the 44 Seniors of Significance selected in the fall of 2014 and reviewed their applications.

A public banquet honoring the Outstanding Seniors will be held April 20 at 6 p.m. at the ConocoPhillips OSU Alumni Center in Stillwater. Tickets may be purchased online at orangeconnection.org/osdinner or by calling 405.744.3600.

For more information about the OSU Alumni Association’s student awards program, visit orangeconnection.org/studentawards or contact Melisa Parkerson at 405.744.8711.

Three successful Oklahoma State graduates
will be sharing their stories during CEO Day

Terry Tush
  (March 9, 2015 at 11:36 am)

Executives who lead three successful businesses from around the world will be sharing with Oklahoma State University students during CEO Day from 3:30 to 4:45 p.m. April 14 in the Little Theater of the Student Union.

A forum entitled “Strategic Vision in a Global Economy,” will feature Behfar Jahanshahi, CEO, InterWorks, Inc.; Liz McKinley, president and owner, Pinnacle Petroleum Inc., and Justin Stead, chairman, CBPE Capital and sofa.com.

CEO Day is hosted by the Spears School of Business to bring successful business people to the Stillwater campus so students have opportunities to discover the challenges and issues that business leaders face, understand how CEOs chart their career paths, discover characteristics they seek in managers, interact with successful executives, and learn about their decision processes and leadership styles. Continue Reading

OSU’s Spears School of Business
will host Big Data Conference

Jenna Johnson
  (February 2, 2015 at 9:50 am)

Big Data ConferenceLearning how to strategically use big data in today’s business world will be the focus of the Big Data Conference on April 7 at the Cox Convention Center in Oklahoma City. Also, those attending will be given the option to hear Steve Wozniak, co-founder of Apple Computer, at the Executive Management Briefings.

The Big Data Conference is offered by the Spears School of Business at Oklahoma State University. A supporting gold sponsor is Stinnett & Associates and a silver sponsor is ISNetworld.

The conference will explore the management and strategic impact big data can have on a company or organization. Speakers and participants from across the nation will explore various issues such as data capture, data management, data analysis and the strategic use of information for decision-making that drives success in businesses and organizations.
Continue Reading

OSU awards data mining, business analytics
certificates to a number of graduates

Terry Tush
  (December 15, 2014 at 9:11 am)

The Spears School of Business teamed up with long-time partner SAS, a leading provider of business analytics software, to award 14 graduate students with data mining and business analytics certificates during Oklahoma State University’s Fall 2014 Graduate College Commencement on Friday.

Data mining, business analytics graduates

Dean Ken Eastman (far left), Vice Dean Ramesh Sharda (second from left) and Goutam Chakraborty (second from right) congratulate students who earned data mining and business analytics certificates during OSU’s Fall 2014 Graduate College Commencement.

The students earning their SAS and OSU certificates are:

  • Temesgen E. Helsabo, Data Mining
  • Anup KC, Data Mining
  • Zabiulla Mohammed, Data Mining
  • Vinay Karumanchi, Data Mining
  • Benjamin Lee Ensor, Data Mining
  • Vinayak Ramchandra Sawant, Data Mining
  • Samuel Pakho Cheung, Data Mining
  • Raghavender Reddy Byreddy, Predictive Analytics
  • Balamurugan Mohan, Predictive Analytics
  • Anvesh Reddy Minukuri, Predictive Analytics
  • Steven B. Zeiler, Business Analytics
  • Jordan Elizabeth Lusnak, Business Analytics
  • Austin Shrader, Business Analytics
  • Gloria Christine Nichols, Business Analytics

OSU’s nationally recognized program is led by Goutam Chakraborty, professor of marketing and founder of the SAS and OSU data mining and analytics program.
Continue Reading

Oklahoma State University business school
to recognize alums during 100th anniversary

Terry Tush
  (October 29, 2014 at 1:26 pm)

Spears School's 100th logoThe Spears School of Business faculty, students, staff and alumni are looking forward with great anticipation to the culminating event as 2014 marks the 100th anniversary of business education at Oklahoma State University.

The Spears School Tributes: 100 For 100 reception and dinner will be Friday, Nov. 7, at the Wes Watkins Center on OSU’s Stillwater campus. The school is recognizing graduates who exemplify the Oklahoma State and business school spirit. These tributes represent a rich history and diversity of experience among those who have earned business degrees from OSU over the past 100 years.

“We are proud to celebrate some of the more than 43,000 graduates since the school was founded in 1914,” said Ken Eastman, dean of the Spears School. “The Tributes represent the diversity of our graduates. These honorees are from various backgrounds, ages and occupations. Each has an inspiring story to tell, and we are proud to have them as part of the Spears School family.”
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OSU marketing students experience benefit
of working with real companies on real issues

Terry Tush
  (October 9, 2014 at 11:27 am)

Department of MarketingJennifer Fenimore wouldn’t be in the job she is today if not for the dedication and direction of several faculty members in the Spears School of Business. Fenimore is enjoying her role as the franchise marketing manager/development manager for Stone Trucking in Tulsa after recently graduating from Oklahoma State University.

But she isn’t the only recent Spears School student to gain hands-on experience and then enter the real world immediately after graduating from OSU. Marketing research classes taught in the Department of Marketing at OSU require students to work with real companies on real issues, and in the past five years more than 1,100 marketing students have participated in 72 projects.

“Along with my age and past work experience, I believe the real-work research with actual companies helped land me a good job,” said the 37-year-old Fenimore, who says the professional appearance and impressive content in her research project impressed Stone Trucking personnel during the interview process, helping land her the position.

In addition, she says “the courses at the Spears School of Business are what have helped me keep my job. In my current job, I use what I learned in many of my marketing classes ­–­ Marketing in Action, Marketing Research, Consumer and Market Behavior, and International Marketing ­– along with my finance and math classes.”
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Karen Flaherty selected new Associate Dean

Terry Tush
  (June 13, 2014 at 9:34 am)
Karen Flaherty

Karen Flaherty

Karen Flaherty, associate professor of marketing who has been on faculty at Oklahoma State University for the last 13 years, has been named an Associate Dean for the Spears School of Business, Dean Ken Eastman announced.

Flaherty begins as Associate Dean on July 1.

“Dr. Flaherty is highly respected within the Spears School of Business and throughout Oklahoma State University, and she has a keen interest in issues related to undergraduate education,” said Eastman. “I greatly appreciate the enthusiasm and professionalism she brings to the school.”
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OSU Marketing Club places first
at national conference

Dollie Elliott
  (April 21, 2014 at 11:09 am)
Team members from left, Thorne Stallings, Austin Navrkal, Andrew Romans, Kaylee Nuñez, Austin Ervin, Taylor Kolbeck, Jake Mason, Amanda Cook, Brody Chapman, Jordan Langan, Kyle Clifton (not pictured) and James Mason, chapter advisor.

Team members from left, Thorne Stallings, Austin Navrkal, Andrew Romans, Kaylee Nuñez, Austin Ervin, Taylor Kolbeck, Jake Mason, Amanda Cook, Brody Chapman, Jordan Langan, Kyle Clifton (not pictured) and James Mason, chapter advisor.

A delegation from the OSU Marketing Club recently attended the International Collegiate Conference of the American Marketing Association. The conference was held at the New Orleans Sheraton from April 10-13 and welcomed over 1,200 undergraduate marketing students from the U.S. and abroad.  Student teams participated in competitions including a business simulation, a case project, and a chapter exhibit.

The OSU teams tied for first overall in the exhibit competition, earning “Most Educational Exhibit,” and third in their bracket in the business simulation. Titled “Social Media: One Platform to Rule them All,” the exhibit was an interactive quiz game which flashed questions about various types of social media on a computer screen. Competitors then played “Pistol Pete” and shot at the right answer with an OSU themed Nerf gun.

Team members from left, Amanda Cook, Thorne Stallings, Austin Ervin, Jordan Langan, Taylor Kolbeck and Kaylee Nuñez.

Team members from left, Amanda Cook, Thorne Stallings, Austin Ervin, Jordan Langan, Taylor Kolbeck and Kaylee Nuñez.

In addition to the competitions, the students participated in numerous workshops and seminars focused on club operations and leadership as well as skills and strategies for making the transition to a marketing career. Participants also enjoyed seeing the many sights, sounds and food that New Orleans has to offer.

The OSU Marketing Club is open to all students who have an interest in marketing, and meets monthly in addition to many special events held throughout the year. Interested students should contact Taylor Kolbeck, President Elect for 2014-2015 at taylor.kolbeck@okstate.edu or apply through Campus Link online.

Longtime, beloved marketing professor Bob Hamm
left his mark on Oklahoma State, Spears School

Dollie Elliott
  (February 7, 2014 at 12:00 pm)

Screen Shot 2014-02-07 at 11.58.25 AM Click to watch the Remembering Bob Hamm video

B. Curtis “Bob” Hamm, who taught in the Department of Marketing in Oklahoma State University’s business school for 30 years, passed away Wednesday at the age of 80. 

Services will be 10 a.m. Wednesday, Feb. 12, at LifeChurch in Stillwater.

Hamm saw the young men and women in his classes as more than just names and faces trying to get a passing grade during his 38-year teaching career. The longtime business school faculty member said many former students became his friends.

Hamm was held in such high regard that when he retired in 2002 a group of former students helped fund a $250,000-plus endowed scholarship in his name. Continue Reading