Top row: Gonzalo Morillas, Gage Calhoon, Claudio Ferrer and Darcy Worth. Bottom row: Alexis Miller, Hammons Hepner, Nathan Herrmann, Erin Hart.
Eight Spears School of Business students have been selected as Oklahoma State University Seniors of Significance for the 2017-2018 academic year by the OSU Alumni Association.
The Seniors of Significance Award recognizes students who have excelled in scholarship, leadership and service to campus and community, while bringing distinction to OSU. The eight Spears Business students are among 48 winners campus-wide.
The Spears School of Business Seniors of Significance, with their hometown and major:
- Gage Calhoon, Finance, Tulsa
- Claudio Ferrer, Economics and Finance, Enid
- Erin Hart, Marketing, Edmond
- Hammons Hepner, Agricultural Economics and Finance, Freedom
- Nathan Herrmann, Accounting, Stillwater
- Alexis Miller, Management Information Systems and Management, Aurora, Colo.
- Gonzalo Morillas, Finance and Marketing, Lima, Peru
- Darcy Worth, Management and Marketing, Tahlequah
Babak Taheri from Heriot Watt University in Edinburgh, Scotland recently met with Spears School of Business administration and faculty to discuss increasing the collaboration between the two institutions.
Spears Business currently has three exchange students from Heriot Watt and usually sends a couple students per year to the school’s campus in Edinburgh, where OSU students get to experience of living in an amazing city.
Babak also had a meeting with Mike Schuster, assistant professor of legal studies in Spears Business, to discuss potential visits to their campus in Scotland during the Study Abroad program from the CAGLE Department. Babak also met with Marlys Mason, Kevin Voss and Jose Sagarnaga to discuss research collaboration and reciprocal exchange student support with the intention to further the existing relationship between the two universities.
Oklahoma State University’s Spears School of Business will recognize several distinguished alumni and a group of former coworkers who are making the difference in the lives of students at the 2017 Hall of Fame banquet at 6:30 p.m. on Nov. 3 at the ConocoPhillips OSU Alumni Center.
The annual banquet recognizes OSU graduates with distinguished professional careers who have given back to their communities and displayed leadership skills. Diane Tuttle, Steve Tuttle and the ExxonMobil Controllers Alumni Group will be honored as inductees into the Spears Hall of Fame, the highest honor awarded by Spears Business.
Also, Rob Haight, Craig Ireland and Brandi Surine will be honored as Outstanding Young Alumni at the banquet.
“For the past 52 years, we’ve been honoring some of our finest graduates and this year’s honorees are certainly deserving to join this impressive group,” said Ken Eastman, dean of Spears Business. “Both Diane and Steve Tuttle are an inspiration to all of us at the Spears School through their professional and personal success and the ExxonMobil Controllers Alumni Group includes eight ExxonMobil retirees (and their spouses) who are great examples of the impact a unified group can have when pooling their resources and working together.”
Oklahoma State University alumnus Taber LeBlanc is the man behind Oklahoma City home building industry leader Homes by Taber. And it was at OSU’s business school that LeBlanc learned about leadership, marketing and achieving success in today’s ever-changing business climate.
Born in Wichita, Kansas but raised in Edmond, Oklahoma, LeBlanc came to Stillwater on a football scholarship and graduated with a management and marketing degree in 1999. Shortly thereafter, he married his high school sweetheart and began the business that is known today as a market leader, boasts increasing profits and continues to expand with its consistent success.
We recently asked LeBlanc how his business degree from OSU helped him to become the successful entrepreneur he is today. Continue Reading
Seven outstanding Spears School of Business students were named Top Freshman by the Oklahoma State University Mortar Board Honor Society for the 2017-2018 academic year.
Students who received this honor were selected based on scholarship, community service, campus involvement and leadership during their freshmen year. The seven Spears Business students will join 13 other OSU freshmen being honored at OSU president Burns Hargis’s home Sept. 26.
The students are:
- Madeline Betts, management and marketing major from Calumet, Okla.
- Hadley Reuter, management information systems and statistics major from Stillwater
- Coleman Bourke, business major from Tulsa
- Corey Collins, business management major from Piedmont, Okla.
- Brent Cunningham, accounting and finance major from Bartlesville
- Hunter Perdue, marketing major from Yukon, Okla.
- Jacob Swanson, business entrepreneurship and business marketing from Lawton, Okla.
The Achafoa Chapter of Mortar Board selected students through an extensive interview process and will narrow the Top 20 Freshmen down to the Top 10 Freshman Oct. 2.
This certificate series is for beginning salespeople and marketers and for those who are selling products or services. This certificate series is targeted to those who want to expand their interactions with customers, meet and exceed expectations, learn negotiations, expand knowledge in analytics, become more influential with their customers, and increase sales through preparation and building relationships.
Marlys Mason, associate professor of marketing who has been an Oklahoma State University faculty member for 16 years, has been named an Associate Dean for the Spears School of Business, Dean Ken Eastman announced.
Mason began as Associate Dean on July 1.
“We are excited to have Dr. Mason join the Spears leadership team,” Eastman said. “She is very well respected and she is very committed to student success, and I am confident that she will do a great job.”
Mason has taught at the undergraduate, masters and doctoral levels and in the Consortium of Universities for International Studies. She has taught courses in marketing strategy, marketing and society, consumer behavior and research methods since joining the OSU faculty in 2001.
Spears School of Business marketing professor Kinda Wilson was recently awarded the 2017 Excellence in Teaching/Training Award at the United States Distance Learning Association (USDLA) National Conference in Indianapolis.
Wilson was nominated for the award by the Spears School Online Learning office staff. They worked with her over the past year on the development of her online undergraduate and graduate level Innovative Marketing Social Media Strategies courses. The online learning staff provided video production, instructional design and animation support for the course and nomination.
Wilson has taught for the School of Marketing and International Business for more than 10 years at the OSU-Tulsa campus. “She has proven to be one of the very best teachers I have ever had; and, having been a department head for over 20 years, I have seen many, many teachers,” said Josh Wiener, head of the School of Marketing and International Business.
Four Oklahoma State University business students will be traveling to Anaheim, California, to compete in the 2017 Phi Beta Lambda National Leadership Conference in June.
Earlier in April, management junior Anna Hudson, international business junior Kalina Keester, accounting junior Sydney Laudero and finance junior Kayla Roberts competed at the PBL State Conference hosted by Tulsa Community College-Metro. All four placed in the top three of their respective competitions to qualify for the National Leadership Conference. OSU Spears School of Business academic counselor Vicki Johansen also attended the conference as the OSU PBL chapter adviser. Continue Reading
Tiffany Thurmond, a marketing and business management major at Oklahoma State University, is the recipient of the prestigious 2017 Raymond D. Thomas Award, given annually to the top senior in the Spears School of Business. Each year, a faculty committee in the business school votes who will receive the award and the lifetime membership to the OSU Alumni Association.
The honor will allow Thurmond to carry the Spears Business flag as a part of the opening ceremony to the Oklahoma State University spring commencement and will be the first business student to receive her diploma.
“When I look at this award, it brings tears to my eyes,” said Thurmond. “Words could not express how thankful and honored I am to receive this award. For me, academic success and campus leadership are not the most important factors that this award signifies. The greatest factor that this award recognizes, a factor that is so precious to me, is the fact that it represents that I was blessed to have the opportunities to change people’s lives while attending OSU. Continue Reading
She made the big move to the United States from Mexico when she was three years old and has been bleeding orange ever since.
Paulina Medrano is a senior marketing major in the Spears School of Business at Oklahoma State University. She grew up in Enid, Okla., with two younger siblings and spent most of her time volunteering for the soup kitchen at her church and preparing to be a college athlete… which didn’t quite turn out in her favor.
“I focused a lot on my studies in high school, but I was also trying to be a college athlete,” said Medrano, who grew up in Acatic, Mexico, a town with a population of about 20,000 in central-western Mexico. “Obviously, that didn’t work out, I wasn’t good enough. I was pretty slow in track, and I also played volleyball, but I was so bad that I quit my senior. But it’s okay, I’m here now, so it all worked out.” Continue Reading
Type It Up, founded by OSU marketing major Ashier Majok, is a typing company that takes handwritten documents and copies them into a digital format. Backed by research studies, Majok believes that the art of handwriting increases one’s performance in the classroom, improves memory and boosts thinking skills. Type It Up allows students to enjoy handwriting while the company converts the documents into digital copies. For every subscription received, Type It Up sends a pencil and a notebook to a child in need.
“Notes, essays, résumés, we type it all,” Majok said. “Through our app, anyone can take a picture of their handwritten documents and send it to us. We then send back a typed version to their email. We allow people to think better, faster, and improve their memory skills through the benefits of handwriting while we provide the convenience of a digital copy. We understand how important writing is, so we provide a pencil and notebook to a child in need for every subscription we get. Everyone deserves an opportunity to write.” Continue Reading
Two seniors from the Spears School of Business have been named 2017 Outstanding Seniors by the Oklahoma State University Alumni Association.
The Outstanding Senior award recognizes seniors who excel through academic achievement; campus and community activities; academic, athletic or extra-curricular honors or awards; scholarships and work ethic during their time at OSU.
To Darcy Worth, practicing business, specifically management and marketing, has always come naturally. She comes from a family of small business owners. Her parents own and operate a skating rink in her hometown of Tahlequah, Okla., and they also run a fireworks stand each summer. When it came to college, there was no doubt which direction that Worth would head.
“After working with my parents for so many years, managing and marketing just came really natural to me,” said Worth, a junior majoring in both management and marketing with a minor in ethical leadership at Oklahoma State University’s Spears School of Business.
Since she was 13 years old, her free time was spent helping her dad manage the businesses with inventory, creating invoices and training new employees. She also helped her mom with the marketing side of the business, creating social media campaigns. “So it was very natural for me to go the business route, so that’s exactly why I’m in the Spears School of Business,” she said. Continue Reading
Three Spears School of Business students placed in the college-level round of the Three Minute Thesis (3MT®) competition Feb. 23.
In this competition, each student has a maximum of three minutes to present his or her thesis. The student is limited to a single PowerPoint slide and must verbally present the information.
Oklahoma State University economics and legal studies student Durba Chakrabarty placed first in the competition and received $300. Marketing student Yasamin Vahadati received $200 for placing second, and Peter Liang, management science and information systems student, placed third and was also the People’s Choice winner, receiving a total of $400. Continue Reading
Learning how to build and work with teams, communicating with individuals inside and outside the organization, and resolving conflicts in the workplace are benefits of attending the Certificate of Effective Management and Leadership series sponsored by Oklahoma State University’s Spears School of Business.
The series will consist of 10 sessions between March and November at the Oklahoma State University – Oklahoma City campus.
This series is designed for individuals in a front-line manager position or individual leaders that are in a management position. “These seminars will teach participants the skills they need to manage projects while making agile decisions on behalf of their teams and organizations,” Sarah Williams, program coordinator, said.
The Center for Customer Interface Excellence (CIE) in the Spears School of Business at Oklahoma State University may be just a name in a directory for many OSU students, but for marketing students, it’s the fast-track to industry success.
CIE’s goal is to focus on the point of connection between an organization’s frontline employees and its customers, providing a specialized education for students interested in careers in retailing, personal selling or services marketing. Students who are accepted into the program work toward earning the Certificate in Customer Interface Excellence. The program partners with businesses to provide students insights into a variety of industries. Participating companies benefit by gaining exposure with highly qualified job candidates. Continue Reading
This article appeared in Discover Spears Research, the quarterly research newsletter released by the Spears School of Business.
For more than seven years, Spears School of Business’s marketing professor Goutam Chakraborty has fostered relationships with companies across Oklahoma and beyond through data analytics.
Chakraborty sets up contracts with major companies such as Elevate, OG&E and PennWell and has graduate students research the companies’ desired projects. The student projects are fully funded assistantships that boost the students’ résumés and experience in data extraction, data visualization and modeling.
“I seek out the companies to take on my graduate students and start building relationships with them,” Chakraborty said. “The projects are usually a semester long and focus on whatever the company’s needs are, whether that’s determining customer lifetime value, customer satisfaction, predictive modeling or something else. I meet with the students once a week to see their progress, and then we meet with the company every month or so to make sure we are heading in the right direction.”
Five Spears School of Business students have been selected as Oklahoma State University Seniors of Significance for the 2016-2017 academic year by the OSU Alumni Association.
The Seniors of Significance Award recognizes students who have excelled in scholarship, leadership and service to campus and community and have brought distinction to OSU.
“We are so proud of our Seniors of Significance,” said Spears School Associate Dean Karen Flaherty. “All five recipients are incredibly deserving of this honor. We are thankful for the contributions each one of these students has made to the Spears School of Business community over the past four years.”
The Spears School of Business Seniors of Significance are listed below with their hometown and major: Continue Reading
You’re on a diet and trying to kick potato chips from your snacking habits, so you reach for the kale chips instead. After crunching in to the kale chips, even though they are salty and crunchy just like potato chips, you’re not quite satisfied. Why not?
Oklahoma State University assistant professor of marketing Zachary Arens focuses on the reasons why substituting similar items doesn’t seem to satisfy. In his research titled “Why Focusing on the Similarity of Substitutes Leaves a Lot to be Desired,” published in the Journal of Consumer Research, Arens explains how similarities of substitutes affects desires for the original item.
“Consumers can substitute for a number of reasons,” Arens said. “If something is unavailable or too expensive, they may choose a substitute option. The problem with this is that it sometimes doesn’t work. We find that dissimilar substitutes tend to be more effective than similar substitutes. By focusing on the differences of the substitutes to the original item, the consumer had less of a desire for the original item, whereas when the consumer focused on the similarities between the substitute and the original item due to the substitute not meeting that satisfaction they’re used to.” Continue Reading
Tom Brown, Noble Foundation Chair in Marketing Strategy and Professor in the Department of Marketing and International Business the Spears School of Business at Oklahoma State University, will be co-chairing the 10th International Corporate Identity/Associations Research Group Conference (CIARG) on Sept. 2-4 at the University of Reading in England.
Corporate identity and reputation scholars will travel from around the world to attend the conference whose theme is “Exploring Personal and Corporate Identities: Identity Development, Relational Dynamics, and Outcomes.”
Keynote speakers include Davide Ravasi, professor of management, Cass Business School;
Rupert Younger, director, Oxford University Centre for Corporate Reputation, and Peter Molyneux, chair, NHS SW London and St. George’s Mental Health Trust. Continue Reading
The “American Dream” is an idea that most every person in United States seeks out, but Oklahoma State University business analytics master’s student Swapneel Deshpande seeks to redefine it.
Deshpande, along with OSU graduates Ben Loh and Lee Easton, created ModernBlox, a startup that turns old shipping containers into weather-resistant housing. The containers are safe (they can withstand up to 250 miles an hour wind when anchored), modern and eco-friendly and aim to offer affordable housing options at a time when the housing market has skyrocketed in price.
“Owning a house is part of that ‘American Dream,’ and, especially as an international student, that’s a major milestone,” Deshpande said. Continue Reading
The Oklahoma State University Watson Graduate School of Management’s professional development course recently welcomed home Michael Tapley as he spoke to the graduate students about foreign service.
Tapley earned all three of his degrees from OSU – a bachelor’s degree in international business with a minor in marketing, a bachelor’s degree in French, and an MBA. Tapley graduated Magna Cum Laude with both of his bachelor’s degrees.
He currently works as a member of the United States foreign service and serves as a special assistant to Secretary of State John Kerry.
“It’s not a career that I thought I would be interested in,” said Tapley. “I looked into the foreign service and saw that there were a lot of opportunities.”
Five seniors from Spears School of Business have been named 2016 Outstanding Seniors by the Oklahoma State University Alumni Association.
The Outstanding Senior award recognizes seniors who excel through academic achievement; campus and community activities; academic, athletic or extra-curricular honors or awards; scholarships and work ethic during their time at OSU.
The Spears School of Business honorees with their hometowns and majors are:
Oklahoma State University is being recognized as one of the nation’s best values for its data analytics program and also for providing one of the most affordable online opportunities for data analytics students.
The OSU Spears School of Business program is number 13 in the ranking of Top 50 Best Value Big Data Graduate Programs of 2016 and is third in the Top 50 Best Value Online Big Data Programs of 2016, according to Value Colleges. Oklahoma State is one of only two schools in the United States to appear in the top 13 on both lists, and OSU is the highest ranked school in the Big 12 Conference in both rankings.
“We are pleased to be recognized through such rankings,” said Ramesh Sharda, vice dean of the Watson Graduate School of Management and Regents Professor of Management Science and Information Systems. “OSU has long been a leader in analytics. We were one of the first MS in MIS programs to embrace analytics and have graduated hundreds of professionals who are working in leadership positions in many organizations.
This past Friday, Oklahoma State University welcomed Ambassador Taranjit Singh Sandhu of India. Sandhu was hosted by OSU’s Center for Advanced Global Leadership and Engagement (CAGLE) as a part of the Watson Graduate School of Management’s Professional Development course to speak to the OSU community about U.S.- Indo relations.
Sandhu is the Deputy Chief of Mission at the Embassy of India in Washington, D.C. He was appointed in 2013. Before being named deputy chief of mission, Sandhu was the Consul General of India in Frankfurt for two years.
In addressing OSU students, Sandhu said there are strong educational ties between the United States and India. He said there are currently “about 134,000 Indian students in the United States pursuing advance degrees and spending $5 billion dollars in tuition fees in the United States universities.”
Sandhu also addressed that the educational ties do not just benefit Indian students. “Around 5,000 U.S. students are enrolled in educational institutions of excellence in India,” said Sandhu. Continue Reading
The conference will explore the management and strategic impact big data can have on a company or organization. The sessions during the conference will cover issues such as data capture, data management, data analysis and the strategic use of information for decision-making that drives success in business.
Ramesh Sharda, vice dean of the Watson Graduate School of Management, Watson/ConocoPhillips Chair, and Regents Professor of MSIS, and Goutam Chakraborty, Ralph A. and Peggy A. Brenneman Professor in the Department of Marketing in the Spears School of Business at OSU, are the faculty coordinators for the conference.
“This exciting conference is meant for all managers and professionals involved in or interested in analytics,” Sharda said. “We have designed it to be relevant to all industries and as an opportunity to explore hot topics and how to leverage the use of analytics for the organization and your career.”
Four Oklahoma State University analytics students recently presented their research at the South Central SAS® Users Group (SCSUG) as part of a student consortium that also included students from Louisiana State University and University of Alabama.
The conference was held held on the LSU campus in Baton Rogue, Louisiana.
“This is the third year in a row OSU students’ research were presented at the consortium,” said Goutam Chakraborty, Director of MS in Business Analytics and Graduate Certificate in Business Data Mining. “Our students Saurabh Nandy, Karush Jaggi, Sairam Tangutri and Nitish Yeduguri represented OSU very well at the consortium.”
All four students are in their second year of pursuing their master’s degree in the Watson Graduate School at the Spears School of Business. Continue Reading
Karush Jaggi, a second-year graduate student pursuing a master’s degree in data mining at Oklahoma State University, recently was awarded a scholarship, earning him the opportunity to present a paper at the 2015 Midwest SAS® Users Group Conference in Omaha, Nebraska.
“This is the first time OSU participated in this conference and our student is honored with a scholarship at the Midwest SAS® Users Group Conference” said Goutam Chakraborty, adviser and marketing professor in the Spears School of Business. “I am very proud of Karush’s achievement.”
The paper entitled Debt Collection Through SAS® Analytics Lens focuses on using an analytical approach to debt collection and elaborates on the data mining techniques that can be used therein.
Jaggi’s paper is a result of the experience he gained as a part of a summer internship with a debt collection company. Continue Reading
Spears School of Business faculty member Jerry Rackley became a first-time author with the recent release of his book, Marketing Analytics Roadmap. Rackley, an executive-in-residence with the Department of Marketing at Oklahoma State University, explores the marketing analytics process that assists in boosting revenues and profitability.
Marketing Analytics Roadmap provides a look into what marketing analytics are and how to set up an analytics process that helps companies boost revenues. Rackley shows in the book how to understand and implement a sound marketing analytics process that helps company executives eliminate the guesswork about the results from marketing efforts.
With a degree in computer science, Rackley found early on that his interest was facilitated in the world of sales and marketing. After college, he accepted a position with software leader IBM, and it was while working in their sales office he learned how marketing works in the real world.