Marketing

Spears School’s Jerry Rackley authors
new book on marketing analytics

Rachel Peters
  (July 6, 2015 at 9:35 am)
Rackley publishes new book on marketing analytics.

Jerry Rackley recently became a first-time author with his book on marketing analytics.

Spears School of Business faculty member Jerry Rackley became a first-time author with the recent release of his book, Marketing Analytics Roadmap. Rackley, an executive-in-residence with the Department of Marketing at Oklahoma State University, explores the marketing analytics process that assists in boosting revenues and profitability.

Marketing Analytics Roadmap provides a look into what marketing analytics are and how to set up an analytics process that helps companies boost revenues. Rackley shows in the book how to understand and implement a sound marketing analytics process that helps company executives eliminate the guesswork about the results from marketing efforts.

With a degree in computer science, Rackley found early on that his interest was facilitated in the world of sales and marketing. After college, he accepted a position with software leader IBM, and it was while working in their sales office he learned how marketing works in the real world.

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OSU students receive numerous awards,
scholarships at SAS Global Forum 2015

Terry Tush
  (May 11, 2015 at 9:31 am)
OSU students, faculty and alumni at SAS Global Forum 2015.

OSU’s continent of students, alumni and faculty were more than any other school attending the SAS Global Forum 2015.

Oklahoma State University’s contingent of nearly 75 students, alumni and faculty were more than any other school attending the SAS Global Forum 2015 on April 26-29 in Dallas. The forum is the premier event for SAS and data mining professionals worldwide with more than 4,000 from industry and academia attending.

OSU Spears School of Business students again demonstrated their excellence by earning some of the most coveted honors given during the SAS Global Forum.

The SAS Ambassador Award is the highest honor a student can receive with only 15 students worldwide being recognized, and this year four OSU students received the SAS Ambassador Award. They are Ramcharan Kakarla, Balamurugan Mohan, Narmada Dave and Juan Ma.

Also, five OSU students –Sharat Dwibhasi, Zabiulla Mohammed, Vijay Singh, Karush Jaggi and Ram Poudel ­– earned Global Forum student scholarship awards that are given by SAS to 15 students worldwide.

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Three Spears School faculty honored during
Watson Graduate School Awards Banquet

Terry Tush
  (April 23, 2015 at 8:57 am)

Watson Graduate School of Management logoThree Spears School of Business faculty members were recognized for their outstanding performance in the classroom during the 2015 Watson Graduate School of Management Scholarship and Awards Banquet on April 19.

Those honored were Ajay Sukhdial, Outstanding MBA Faculty Award; Cynthia Wang, Greiner Graduate Excellence in Teaching Award, and Rick Wilson, Chandler Frates and Reitz Teaching Excellence Award.

“These professors are among the best any program can hope to have,” said Ramesh Sharda, vice dean of the Watson Graduate School. “They motivate and challenge our MBA students, they cover difficult topics but in an engaging fashion, and their classes introduce current topics and relate management theories and models to practice.”

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Three Spears School of Business seniors
receive top honors from OSU Alumni Association

Spears School News Staff
  (March 18, 2015 at 10:26 am)
Catrina Rockholt

Catrina Rockholt

Three seniors from the Spears School of Business have been named 2015 Outstanding Seniors by the Oklahoma State University Alumni Association.

The Outstanding Senior award recognizes seniors who excel through academic achievement; campus and community activities; academic, athletic or extra-curricular honors or awards; scholarships and work ethic during their time at OSU.

The Spears School of Business honorees with their hometowns and majors are:

Catrina D. Rockholt, Charleston, S.C., business management

Erin Scanlan, Portales, N.M., marketing and management

Erin Scanlan

Erin Scanlan

 
Chris Stockton, Duncan, Okla., finance and management

Chris Stockton

Chris Stockton

Twelve seniors were chosen to receive the award by the OSU Alumni Association Student Awards and Selection Committee after it met with the 44 Seniors of Significance selected in the fall of 2014 and reviewed their applications.

A public banquet honoring the Outstanding Seniors will be held April 20 at 6 p.m. at the ConocoPhillips OSU Alumni Center in Stillwater. Tickets may be purchased online at orangeconnection.org/osdinner or by calling 405.744.3600.

For more information about the OSU Alumni Association’s student awards program, visit orangeconnection.org/studentawards or contact Melisa Parkerson at 405.744.8711.

Three successful Oklahoma State graduates
will be sharing their stories during CEO Day

Terry Tush
  (March 9, 2015 at 11:36 am)

Executives who lead three successful businesses from around the world will be sharing with Oklahoma State University students during CEO Day from 3:30 to 4:45 p.m. April 14 in the Little Theater of the Student Union.

A forum entitled “Strategic Vision in a Global Economy,” will feature Behfar Jahanshahi, CEO, InterWorks, Inc.; Liz McKinley, president and owner, Pinnacle Petroleum Inc., and Justin Stead, chairman, CBPE Capital and sofa.com.

CEO Day is hosted by the Spears School of Business to bring successful business people to the Stillwater campus so students have opportunities to discover the challenges and issues that business leaders face, understand how CEOs chart their career paths, discover characteristics they seek in managers, interact with successful executives, and learn about their decision processes and leadership styles. Continue Reading

OSU’s Spears School of Business
will host Big Data Conference

Jenna Johnson
  (February 2, 2015 at 9:50 am)

Big Data ConferenceLearning how to strategically use big data in today’s business world will be the focus of the Big Data Conference on April 7 at the Cox Convention Center in Oklahoma City. Also, those attending will be given the option to hear Steve Wozniak, co-founder of Apple Computer, at the Executive Management Briefings.

The Big Data Conference is offered by the Spears School of Business at Oklahoma State University. A supporting gold sponsor is Stinnett & Associates and a silver sponsor is ISNetworld.

The conference will explore the management and strategic impact big data can have on a company or organization. Speakers and participants from across the nation will explore various issues such as data capture, data management, data analysis and the strategic use of information for decision-making that drives success in businesses and organizations.
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OSU awards data mining, business analytics
certificates to a number of graduates

Terry Tush
  (December 15, 2014 at 9:11 am)

The Spears School of Business teamed up with long-time partner SAS, a leading provider of business analytics software, to award 14 graduate students with data mining and business analytics certificates during Oklahoma State University’s Fall 2014 Graduate College Commencement on Friday.

Data mining, business analytics graduates

Dean Ken Eastman (far left), Vice Dean Ramesh Sharda (second from left) and Goutam Chakraborty (second from right) congratulate students who earned data mining and business analytics certificates during OSU’s Fall 2014 Graduate College Commencement.

The students earning their SAS and OSU certificates are:

  • Temesgen E. Helsabo, Data Mining
  • Anup KC, Data Mining
  • Zabiulla Mohammed, Data Mining
  • Vinay Karumanchi, Data Mining
  • Benjamin Lee Ensor, Data Mining
  • Vinayak Ramchandra Sawant, Data Mining
  • Samuel Pakho Cheung, Data Mining
  • Raghavender Reddy Byreddy, Predictive Analytics
  • Balamurugan Mohan, Predictive Analytics
  • Anvesh Reddy Minukuri, Predictive Analytics
  • Steven B. Zeiler, Business Analytics
  • Jordan Elizabeth Lusnak, Business Analytics
  • Austin Shrader, Business Analytics
  • Gloria Christine Nichols, Business Analytics

OSU’s nationally recognized program is led by Goutam Chakraborty, professor of marketing and founder of the SAS and OSU data mining and analytics program.
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Oklahoma State University business school
to recognize alums during 100th anniversary

Terry Tush
  (October 29, 2014 at 1:26 pm)

Spears School's 100th logoThe Spears School of Business faculty, students, staff and alumni are looking forward with great anticipation to the culminating event as 2014 marks the 100th anniversary of business education at Oklahoma State University.

The Spears School Tributes: 100 For 100 reception and dinner will be Friday, Nov. 7, at the Wes Watkins Center on OSU’s Stillwater campus. The school is recognizing graduates who exemplify the Oklahoma State and business school spirit. These tributes represent a rich history and diversity of experience among those who have earned business degrees from OSU over the past 100 years.

“We are proud to celebrate some of the more than 43,000 graduates since the school was founded in 1914,” said Ken Eastman, dean of the Spears School. “The Tributes represent the diversity of our graduates. These honorees are from various backgrounds, ages and occupations. Each has an inspiring story to tell, and we are proud to have them as part of the Spears School family.”
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OSU marketing students experience benefit
of working with real companies on real issues

Terry Tush
  (October 9, 2014 at 11:27 am)

Department of MarketingJennifer Fenimore wouldn’t be in the job she is today if not for the dedication and direction of several faculty members in the Spears School of Business. Fenimore is enjoying her role as the franchise marketing manager/development manager for Stone Trucking in Tulsa after recently graduating from Oklahoma State University.

But she isn’t the only recent Spears School student to gain hands-on experience and then enter the real world immediately after graduating from OSU. Marketing research classes taught in the Department of Marketing at OSU require students to work with real companies on real issues, and in the past five years more than 1,100 marketing students have participated in 72 projects.

“Along with my age and past work experience, I believe the real-work research with actual companies helped land me a good job,” said the 37-year-old Fenimore, who says the professional appearance and impressive content in her research project impressed Stone Trucking personnel during the interview process, helping land her the position.

In addition, she says “the courses at the Spears School of Business are what have helped me keep my job. In my current job, I use what I learned in many of my marketing classes ­–­ Marketing in Action, Marketing Research, Consumer and Market Behavior, and International Marketing ­– along with my finance and math classes.”
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Karen Flaherty selected new Associate Dean

Terry Tush
  (June 13, 2014 at 9:34 am)
Karen Flaherty

Karen Flaherty

Karen Flaherty, associate professor of marketing who has been on faculty at Oklahoma State University for the last 13 years, has been named an Associate Dean for the Spears School of Business, Dean Ken Eastman announced.

Flaherty begins as Associate Dean on July 1.

“Dr. Flaherty is highly respected within the Spears School of Business and throughout Oklahoma State University, and she has a keen interest in issues related to undergraduate education,” said Eastman. “I greatly appreciate the enthusiasm and professionalism she brings to the school.”
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OSU Marketing Club places first
at national conference

  (April 21, 2014 at 11:09 am)
Team members from left, Thorne Stallings, Austin Navrkal, Andrew Romans, Kaylee Nuñez, Austin Ervin, Taylor Kolbeck, Jake Mason, Amanda Cook, Brody Chapman, Jordan Langan, Kyle Clifton (not pictured) and James Mason, chapter advisor.

Team members from left, Thorne Stallings, Austin Navrkal, Andrew Romans, Kaylee Nuñez, Austin Ervin, Taylor Kolbeck, Jake Mason, Amanda Cook, Brody Chapman, Jordan Langan, Kyle Clifton (not pictured) and James Mason, chapter advisor.

A delegation from the OSU Marketing Club recently attended the International Collegiate Conference of the American Marketing Association. The conference was held at the New Orleans Sheraton from April 10-13 and welcomed over 1,200 undergraduate marketing students from the U.S. and abroad.  Student teams participated in competitions including a business simulation, a case project, and a chapter exhibit.

The OSU teams tied for first overall in the exhibit competition, earning “Most Educational Exhibit,” and third in their bracket in the business simulation. Titled “Social Media: One Platform to Rule them All,” the exhibit was an interactive quiz game which flashed questions about various types of social media on a computer screen. Competitors then played “Pistol Pete” and shot at the right answer with an OSU themed Nerf gun.

Team members from left, Amanda Cook, Thorne Stallings, Austin Ervin, Jordan Langan, Taylor Kolbeck and Kaylee Nuñez.

Team members from left, Amanda Cook, Thorne Stallings, Austin Ervin, Jordan Langan, Taylor Kolbeck and Kaylee Nuñez.

In addition to the competitions, the students participated in numerous workshops and seminars focused on club operations and leadership as well as skills and strategies for making the transition to a marketing career. Participants also enjoyed seeing the many sights, sounds and food that New Orleans has to offer.

The OSU Marketing Club is open to all students who have an interest in marketing, and meets monthly in addition to many special events held throughout the year. Interested students should contact Taylor Kolbeck, President Elect for 2014-2015 at taylor.kolbeck@okstate.edu or apply through Campus Link online.

Longtime, beloved marketing professor Bob Hamm
left his mark on Oklahoma State, Spears School

  (February 7, 2014 at 12:00 pm)

Screen Shot 2014-02-07 at 11.58.25 AM Click to watch the Remembering Bob Hamm video

B. Curtis “Bob” Hamm, who taught in the Department of Marketing in Oklahoma State University’s business school for 30 years, passed away Wednesday at the age of 80. 

Services will be 10 a.m. Wednesday, Feb. 12, at LifeChurch in Stillwater.

Hamm saw the young men and women in his classes as more than just names and faces trying to get a passing grade during his 38-year teaching career. The longtime business school faculty member said many former students became his friends.

Hamm was held in such high regard that when he retired in 2002 a group of former students helped fund a $250,000-plus endowed scholarship in his name. Continue Reading

Spears School marketing class project
helps save lives, win Bedlam Blood Battle

Taryn Trujillo
  (January 21, 2014 at 11:10 am)
Burns Hargis holding the Bedlam Blood Battle trophy.

Oklahoma State University President Burns Hargis with the Bedlam Blood Battle trophy.

Spears School of Business students enrolled in the Services Marketing course last fall were given a great opportunity to use their skills. By working closely with the Oklahoma Blood Institute and numerous campus agencies they promoted the Bedlam Blood Battle that resulted in Oklahoma State University’s victory. 

Last fall OBI asked the Center for Social and Services Marketing to help promote the Bedlam Blood Battle. This is an annual event that counters the students, faculty and staff of OSU and the University of Oklahoma against each other to see which school can donate the most blood. It occurs in the weeks previous to the Bedlam football game.

The students engaged possible donors in various ways through a marketing campaign that targeted students, student organizations, faculty, staff and the community. In order to create a successful campaign, the students broke up into groups, each targeting a specific demographic.

One group focused on the faculty and created a contest for which college could get the most faculty donors. Another group concentrated on the Greek organizations advertising through chalking at the houses and getting the PanHellenic council to award “points” for donating. A different group targeted people at the Colvin Center, offering bananas and informing them about the blood drive. Also, a group set up a disc jockey at Kerr-Drummond to increase interest and had the OSU Cheer and Pom squads parade through the Student Union promoting it during lunch hours.

The students’ efforts weren’t in vain. The battle resulted in a great success. OSU won with 1,169 pints compared to 1,141 from OU. In recognition, OSU President Burns Hargis was presented with the Bedlam Blood Battle trophy during an announcement at the game.

James Mason, clinical professor of marketing, is proud of the students’ involvement in the successful project.

“I think it illustrates how the Center for Social and Services Marketing works to connect Spears School students with our communities to make learning a truly collaborative process with benefits that go beyond the classroom walls,” Mason said.

For more information about the Bedlam Blood Battle project or the Center for Social and Services Marketing contact James Mason at james.d.mason@okstate.edu.

Several Spears School graduate students
participate in JMP Discovery Summit 2013

Spears School News Staff
  (September 19, 2013 at 10:24 am)
OSU at Discovery Summit 2013

Goutam Chakraborty, founder of the SAS and OSU Data Mining and the Business Analytics Certificate programs, is joined by current students and alumni at the JMP Discovery Summit 2013 in San Antonio.

A number of students from Oklahoma State University’s SAS Data Mining certificate programs were among the featured presenters earlier this month at the JMP Discovery Summit 2013 in San Antonio.

All of the students are pursuing master’s degrees in information systems along with SAS and OSU Data Mining certificates from the Spears School of Business.

“This is a great conference for anyone who wants to showcase his or her talents in the areas of data visualization and modeling, and I am happy to see a large turnout from our data mining and analytic students,” said Chakraborty, a professor of marketing at the Spears School who is founder of the SAS and OSU Data Mining Certificate and the Business Analytics Certificate programs. He also is a member of the Discovery Summit 2013 steering committee.

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OSU students, Spears School staff
member receive top honors at PBL

  (July 8, 2013 at 10:14 am)
PBL 1st Place Award - Jerry A Powers

Oklahoma State University senior Jerry Powers receives the first-place trophy in the Small Business Management Plan competition at the FBLA-PBL National Leadership Conference for his company predictREI, a software program that predicts the potential return on properties for real estate investors.

Oklahoma State University students Jerry Powers, Megan Melot and Aaron Barker, along with Spears School of Business academic counselor Sarah Chabinak were the recipients of various honors at the Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) National Leadership Conference in Anaheim, Calif., last month.

The winners of these highly competitive and prestigious awards were selected from among FBLA-PBL’s membership of 250,000 students and advisers and represent some of the best and brightest of today’s youth.

Powers, a senior marketing major at OSU, captured first place in the Small Business Management Plan competition for his company, predictREI Systems, developing a software program that predicts the potential return on properties for real estate investors.

Powers submitted a 30-page business plan in early March to be judged prior to his oral presentation at the FBLA-PBL State Leadership Conference held in April. He placed first on the state level before going on to the FBLA-PBL National Leadership Competition in Anaheim.

The grueling two-day completion included three oral presentations, question-and-answer sessions and formidable competition with one competitor having previous success in pitching her business on the national television’s “The Shark Tank.”

Oklahoma State University students Megan Melot (left), accounting major, places second in the Future Business Executive competition and was elected PBL National Treasurer with the help of her campaign manager, Aaron Barker (right), general business major, at the FBLA-PBL National Leadership Conference.

Oklahoma State University students Megan Melot (left), accounting major, places second in the Future Business Executive competition and was elected PBL National Treasurer with the help of her campaign manager, Aaron Barker (right), general business major, at the FBLA-PBL National Leadership Conference.

Melot, an accounting major, received national recognition at the FBLA-PBL Awards of Excellence. She competed in the Future Business Executive competition and brought home a second-place award. Melot was also elected PBL National Treasurer for the coming year with the help of her campaign manager, Aaron Barker, a general business major.

Chabinak, Spears School academic counselor, OSU local chapter adviser and FBLA-PBL Professional Division member, also placed third in Business Law in Today’s World, a professional division open event.

Powers is the sole member of his company predictREI Systems, developing a software program that predicts the potential return on properties for real estate investors. The project has been four years in the making. He has combined complex analysis with seven different methods to save investors valuable time with the potential to create $5,000 to $100,000 or more in profit.

During the final round of the competition, Powers delivered a seven-minute presentation followed by a three-minute Q&A to capture first place, a trophy and a $500 cash-prize.

Chabinak_Sarah_100831

Sarah Chabinak, Spears School academic counselor, OSU local chapter adviser and FBLA-PBL Professional Division member, also placed third in Business Law in Today’s World, a professional division open event.

“The experience on stage was surreal – I hardly heard the crowd and I was in disbelief that I had won against such talented competition from across the nation. Knowing that I had won gave me the confidence to know that I had a viable business opportunity that has been scrutinized and endorsed by knowledgeable judges from four business plan competitions,” said Powers.

Almost four years ago, Jerry Powers decided to attend OSU after being attracted to the entrepreneurship program in the Spears School of Business.

“I decided to come to OSU when I decided that a marketing degree from OSU would allow me to either secure a high position with a home-building firm or allow me to start my own company,” said Powers.

After a 20-year career in the home building industry, the 49-year-old found himself jobless after his employer was forced to close their business during the housing crisis. Powers decided to mold his passion for home building into a career in real estate. His research led him to develop software for personal use but when several investors began inquiring about it at a Tulsa County property auction, he decided to rethink its use.

“When they expressed an interest in having a copy of the software I decided there might be a business opportunity,” said Powers, who spent the next four years developing the software for mass appeal.

Powers credits several OSU professors for their guidance including Xiang Fang, associate professor of marketing; Tracy Suter, associate professor of marketing; Michael H. Morris, professor and N. Malone Mitchell, Jr. Chair in the School of Entrepreneurship, and Richard Gajan, Carl Thoma Distinguished Clinical Professor in Entrepreneurship.

“When I learned that I had won the PLB competition, I felt so appreciative of all of the professors/mentors that helped me get there. They gave of their time, knowledge and experience so generously that I knew I could not have achieved success without my professors and project team members in my classes at OSU,” said Powers.

Powers refined his business plan in the Business Plan Laboratory class during the 2013 spring semester in preparation for the OSU Business Plan Competition.

“Jerry is a great example of entrepreneurial drive that gives us in the Spears School of Business such pride. After placing fourth in the Riata Business Plan competition, Jerry took input from the judges and other advisors to hone his pitch for the PBL competition and it showed. He earned that first place finish in nationals,” said Gajan.

Powers also competed in the Governor’s Cup Business Plan Competition, advancing to the semifinals and earning a $5,000 scholarship to fund his final semester this fall at OSU.

Powers is currently making final enhancements to the software and plans to release the beta test version this month. Once he receives venture capital or generates enough revenue he plans to hire a software engineer and a sales manager. “By year five, I project generating over $30 million in revenue and employ over 30 people,” said Powers, who has plans to develop additional products and services directed toward supporting real estate investors.

To find out more information about his venture, visit http://www.predictREI.com.

OSU students to host Honda marketing campaign
on Stillwater campus

  (April 4, 2013 at 2:26 pm)

OSU Honda FestOrange Innovations, a student-run marketing agency consisting of Spears School of Business students at Oklahoma State University, has developed a marketing campaign to introduce the 2013 Honda Civic Sedan to the Stillwater campus.

The Honda Street Fest will be held from 11 a.m. to 4 p.m. Monday, April 8, on the southeast lawn of the Edmon Low library on the Stillwater campus.

Orange Innovations’ 32-member marketing team consists of undergraduate students from the Marketing Strategies and Marketing, taught by Marlys Mason, associate professor in the marketing department at the Spears School. Continue Reading

Spears School of Business students conduct Chevrolet marketing campaign

  (November 12, 2012 at 2:42 pm)

Orange Innovation Group, a student-run marketing agency consisting of Spears School of Business students, recently participated in a Chevrolet Campus Promotions campaign on the Stillwater campus. OSU is one of only 19 schools throughout the country participating in the program.

The campaign is part of the Chevrolet Campus Promotions, a program that gives OSU students a unique, real-world business experience through the design and implementation of an integrated marketing communications plan. The competition is organized by EdVenture Partners, a marketing education consultancy that brought together Oklahoma State University students and Chevrolet. Continue Reading

OSU’s SAS Analytics Day recognizes
students in data mining, business analytics

  (May 7, 2012 at 2:15 pm)
OSU awards data-mining and business analytics certificates to over 50 graduate students.

OSU awards more than 50 graduate students with data mining and business analytics certificates.

Oklahoma State University and long-time partner SAS, a leading provider of business analytics software, have once again teamed up to award more than 50 graduate students with data mining and business analytics certificates during the Annual SAS Analytics Day on the Stillwater campus.

The conference links OSU’s data mining and business analytics certificate programs and students who are trained in analytics using SAS with members of the local and regional business community.

The SAS Analytics Day, organized by the Center for Executive and Professional Development in the Spears School of Business, introduces OSU’s certificate programs to businesses and allows students and businesses to begin building their professional network.

The interdisciplinary program awarded certificates to the OSU graduate students from marketing, management science and information systems (MSIS), industrial engineering and management (IEM), statistics and other disciplines.  Continue Reading

Spears School of Business faculty member
to receive Outreach Faculty Excellence Award

Terry Tush
  (November 2, 2011 at 3:44 pm)

Goutam Chakraborty

Goutam Chakraborty, a professor of marketing at Oklahoma State University’s Spears School of Business, is the recipient of the 2010-2011 Outreach Faculty Excellence Award. OSU’s Division of International Studies and Outreach will present the award to Chakraborty on Nov. 29 at the Conoco Phillips Alumni Center.

This year marks the 30th anniversary of the award, which was created to recognize and honor the contributions made by faculty as part of the outreach mission of OSU.

Chakraborty has had many great accomplishments while teaching at OSU. On a national level, he received the Bronze Award for Excellence in Teaching through Distance Learning from the United State Distance Learning Association in April 2009 in St. Louis. On a regional level, in October he was chosen for the 2011 Excellence in Teaching and Faculty Service award from the University Professional Continuing Education Association (UPCEA) for the central region. Chakraborty has also received various awards from the Spears School and OSU for his commitment to his research, teaching and outreach efforts.

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Chakraborty Will Be Honored With
Excellence in Teaching Award

Terry Tush
  (October 4, 2011 at 1:01 pm)

Dr. Goutam Chakraborty, professor of marketing in Oklahoma State University’s Spears School of Business, will receive the 2011 Excellence in Teaching and Faculty Service award presented by the University Professional Continuing Education Association on Oct. 13 in St. Louis, Mo.

Since beginning his career at Oklahoma State University in 1991, Chakraborty has been an innovator and leader by teaching credit courses via distance-learning, instructing non-credit seminars, supervising small business projects, overseeing corporate MBA thesis, teaching students in international locations (London and UAE), and starting and managing the OSU data mining certificate program (delivered online to distance learning students).

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OSU Team Second in Marketing Challenge

Terry Tush
  (August 24, 2011 at 10:19 am)

Logo: Direct Marketing Educational Foundation

A team of four students representing Oklahoma State University’s Spears School of Business recently received one of the top honors while competing in the 2011 Direct Marketing Educational Foundation’s Collegiate ECHO Direct/Interactive Marketing Challenge.

OSU students Chase Blackstock, Jared Eichler, Jeremy French and Rachel Hoelscher were presented the Silver Award (second place) in the undergraduate division during the 2011 competition, which was conducted during the Fall 2010 and Spring 2011 semesters. Teams representing 133 schools participated in the challenge.

The four members of the Oklahoma State team will split a cash prize of $1,000, and a $2,500 scholarship will be awarded to OSU marketing department.

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OSU Hosts Prestigious AMA/Sheth Foundation Consortium

Terry Tush
  (June 28, 2011 at 10:33 am)
ean Larry Crosby of OSU's Spears School of Business

Dean Larry Crosby of OSU's Spears School of Business

(STILLWATER, OK, June 28, 2011) – Oklahoma State University received rave reviews after serving as host this month for the 46th American Marketing Association/Sheth Foundation Doctoral Consortium, the nation’s premier gathering of up-and-coming marketing stars.

“It was our goal to deliver a doctoral consortium that was challenging and motivating to both young scholars as well as esteemed faculty attendees,” said Larry Crosby, Dean of the Oklahoma State University Spears School of Business.

Conducting work that matters was a reoccurring topic throughout the four-day consortium program. The sessions addressed such topics as qualitative and quantitative research, personal selling and management, strategy and innovation, consumer behavior, policy and corporate social responsibility, services marketing, customer and brand management, social networking, and pricing and promotion.

Since 1966, through an annual Doctoral Consortium, the American Marketing Association (AMA) and prestigious universities across the country have shown commitment to doctoral education in helping young scholars develop successful careers. In the mid-1990s, the Madhuri and Jagish N. Sheth Foundation made a major commitment to the consortium, joining with AMA to ensure a bright future for the event.

Josh Wiener, Consortium co-chair, Head and Professor of Marketing and Carson Professor of Business Administration, and Director of the Center for Social and Services Marketing in the OSU Spears School of Business, noted that this is the most prestigious academic event in marketing.

“Only the very best scholars are invited to serve as consortium faculty, and schools send only their very best doctoral students. The participants represented a national and international audience. There were 101 marketing faculty and 118 doctoral students in attendance,” said Wiener.

The participants had the opportunity to visit the National Cowboy and Western Heritage Museum, enjoyed an afternoon of activities at the White Barn Estates, had an evening of entertainment at Boone Pickens Stadium, and wrapped up with a banquet at the ConocoPhillips OSU Alumni Center.

“The consortium provided an excellent opportunity for doctoral students to interact with many of the leading researchers in our field,” said Tom Brown, Consortium co-chair and Professor of Marketing, himself a consortium fellow in 1991. “We also used this as a chance to emphasize to consortium faculty and fellows alike the importance of doing quality work that can make a real difference to the theory and practice of marketing.”

Crosby, also a former Sheth fellow, was excited about the opportunities the faculty and fellows encountered while at Oklahoma State University. “The consortium was a memorable life-changing event for me when I was a fellow. This is a worthwhile program still positively impacting the lives of all faculty and fellows to come,” said Crosby.

“Faculty and fellows were able to see Oklahoma State University at its finest. The feedback we have received from participants has been fantastic. They speak to how lovely our campus is, how impressed they are by Oklahoma, how well the staff of the Center for Executive and Professional Development managed the four-day event, and how important it was to them to have the finest academic scholars in the world talking about the importance of doing work which can improve both business practice and the society we live in,” said Wiener.

The 2012 AMA/Sheth Foundation Doctoral Consortium will be hosted next summer by the University of Washington in Seattle, Wash.

Oklahoma State University to host internationally-acclaimed marketing consortium

Terry Tush
  (June 15, 2011 at 4:45 pm)

Oklahoma State University’s Spears School of Business is proud to host the 46th annual American Marketing Association Sheth Foundation Doctoral Consortium, which kicks off Wednesday, June 15. The event will bring together more than 200 doctoral students and faculty members from leading business schools around the world.

Doctoral students attending represent many of the top marketing schools in the United States and the world, including Belgium, England, Germany, Hong Kong, the Netherlands and Scotland.

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Posted In: Marketing

John Mowen to retire from OSU after 33 years

Terry Tush
  (May 16, 2011 at 7:14 pm)

STILLWATER, Okla. – John Mowen, regents professor of marketing and noble foundation chair of marketing strategy, will be retiring from Oklahoma State University’s Spears School of Business on June 3 after 33 years of service.

While at OSU, Mowen made some major contributions to the university. He taught more than 10,000 students, and he changed the way the Spears School’s marketing department operated with his unique perspective, said L. Lee Manzer, another professor of marketing at OSU.

“I have known John for a very long time,” Manzer said. “He’s what I’d call a renaissance man. At a land grant university, we emphasize three areas: research, teaching and service. Most professors can only do one or two of them well. John can and does all three. He has changed our department and has had a great influence on us.” Continue Reading

Posted In: Marketing

iPad study released by Oklahoma State University

Spears School News Staff
  (May 5, 2011 at 2:14 pm)

This article originally was published by BusinessWire. Read the original article.

STILLWATER, Okla. — Oklahoma State University has formally released its internal findings on an iPad pilot conducted during the Fall 2010 semester, showing that the device had a positive impact in an academic environment.

“We put this powerful and creative tool in the hands of faculty and students and the end result reached beyond enhancing the academic experience of our students,” said OSU President Burns Hargis. “The report outlines a possible decrease to student and administrative expenses, increased productivity, and how the iPad crosses between academic and personal barriers.” Continue Reading

Posted In: Marketing

Former Homecoming candidate receives awards from the Spears School

Spears School News Staff
  (April 11, 2011 at 2:59 pm)

STILLWATER, Okla. – Chelsey Johnston of Oklahoma City was recently chosen as a Golden Key Award recipient and a 2011 Outstanding Senior by Oklahoma State University’s Spears School of Business. Johnston was chosen for her strong academic record, leadership, and campus and community involvement.

“It is such an honor to be recognized by the business college, and I am so grateful for all the opportunities it has provided me,” said Johnston, who will be graduating this May with honors and a bachelor’s degree in marketing and a minor in studio art. “The Spears School of Business has helped to mold me into a confident leader, a more self-assured public speaker, and a critical thinker.” Continue Reading

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Spears School professor honored by OSU fraternities and sororities

Spears School News Staff
  (April 6, 2011 at 7:30 pm)

STILLWATER, Okla. The Oklahoma State University Office of Fraternity and Sorority Affairs recently selected Lee Manzer, professor of marketing, as the Outstanding Faculty Member from the OSU Spears School of Business. Manzer was presented with the award at the annual Greek Awards Reception on March 30.

Each year, fraternity and sorority members give the award to one of the most helpful, energetic and supportive faculty members from each of OSU’s six colleges. Manzer also received this award in 2001. Continue Reading

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OSU study identifies human traits linking investing to gambling

Spears School News Staff
  (October 14, 2010 at 1:50 pm)

Mowen, who holds the Noble Foundation Chair of Marketing Strategy, joined with OSU Professor Emeritus of Finance Janice Jadlow to collect 1,158 surveys from a consumer online panel in 2007.

By comparing those 15-minute surveys of agree/disagree questions, Mowen and Jadlow identified several traits shared between gamblers and investors, and a few that separated them.

“The results were fascinating,” said Mowen. “We anticipated there might be four groups of people one could identify, using a statistical technique called cluster analysis. And that’s exactly what we found.”

Tapping a statistical format he developed called the 3M Model, or the Meta-theoretic Model of Motivation, Mowen and Jadlow identified and compared high and low gamblers to high and low investors.

The intense gamblers and investors shared several key traits – a competitive will, a high value on materialism, liberal cash-flow policies, and high arousal needs linked to impulsive, less emotionally stable natures.

“That is directly related to risk-taking,” he said. “They are the risk-takers. They enjoy the pressure and the adrenaline and flow.”

Those on the opposite end represent those with a higher need for learning and getting information, said Mowen.

Some shared characteristics defined those people in-between, such as a love of odds calculation and numbers-crunching. But investors tend to be more forward-focused, said Mowen, while gamblers maintain a present time focus.

“Both the gamble-only group and the gambler/investor group, they’re both superstitious and they admit they are superstitious,” he said. “You can see this. They will have all sorts of personal superstitions that will help them superstitiously impact the odds.”

Mowen, who said he personally maintains several stock investments but rarely gambles, said the study provided a framework for better understanding and communicating with investors and gamblers.

With the data taken before Wall Street’s 2008 crash, Mowen could only speculate on how his findings fit into today’s market turmoil. But the outlined personality traits do reflect many trends identified in market swings the last two years, from the fear of further involvement to the perseverance of some long-term investors.

Tulsa securities analyst Fredric E. Russell saw flaws in the study’s failure to differentiate between day-traders and long-term investors, or between games of chance and those inviting detailed study, such as poker, horse racing or other types of wagers.

“He’s got a point here but it’s very theoretical,” said the head of Tulsa’s Fredric E. Russell Investment Management Co. “I think the study is a little weak. It’s too general.”

Mowen allowed that including those areas might have identified further consistencies and unity. For example, both Dollarhide and Russell equated day trading to gambling. Sifting for more traits might have identified more common ground between investing and gambling.

“Sometimes it’s one and the same,” said Dollarhide, considering such high-risk, high-reward securities as Dollar Thrifty Automotive Group.

Over the last two years that Tulsa-based stock sank to just a few pennies a share, only to soar under corporate improvements and merger speculation to $50 a share. Such dynamic shifts make not only the decision to invest a gutsy risk, but also choosing when to sell or hold the hot securities.

“It’s a gamble from an investment strategy standard,” he admitted.

But Dollarhide said having stocks like Dollar Thrifty in a diversified portfolio lessened that risk. Following an investment strategy also eliminated the gambling comparison.

“Again, we’re talking about professional versus the non-professional,” said Dollarhide, who saw a study flaw in the lack of separation between professionals on both sides – investors and gamblers – or between those who seek an entertainment value versus those who depend on it for real income.

“Theoretically an investor is to be dispassionate, cold, analytical, patient and never surrender,” Russell said. “That’s the best investor as far as the emotional makeup.”

Posted In: Marketing

OSU study reveals ways to identify, connect with gamblers, stock investors

Spears School News Staff
  (September 27, 2010 at 8:04 pm)

“Gambling and investing in the stock market share some commonalities,” Mowen said. “There are critical differences, however, such as stock investors having a greater focus on the future.”

The researchers employed survey data and a hierarchical model of motivation and personality for organizing the trait predictors of gambling and stock market involvement. The model used in the study was developed by Mowen to account for how personality traits interact with the situation to influence consumer attitudes, beliefs and actions. The model is called the 3M Model, which stands for ‘Meta-theoretic Model of Motivation.’

Mowen and Jadlow identified several practical implications for the study findings, including using the information to develop communication strategies should be used to influence each group’s propensity to invest and/or to gamble.

“By identifying the traits of gamblers and investors, it is possible to develop persuasive messages. For example, messages designed to decrease impulsive behavior may impede gambling,” Mowen said. “Of course, if you’re at a casino, you’re going to be trying to increase the tendency to gamble and can use this information to help with that.”

In addition to this study, Mowen has previously used the 3M Model in more than 25 scholarly articles comparing characteristics of individuals who participate in other in activities, such as aggressive driving, distracted driving, cosmetic surgery, tattooing, volunteering, adventure traveling, superstitious behaviors and others.

For more information about this research, contact Mowen at 405-744-5112 or john.mowen@okstate.eduThis e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Posted In: Marketing

Tips for back-to-school technology shopping

Spears School News Staff
  (August 10, 2010 at 6:00 pm)

Reed College in Oregon will also be running an iPad pilot. Reed’s program will be a repeat of an experiment the school ran in 2009 with Amazon’s Kindle DX. That experiment failed to produce a switch to the newer electronic medium, though the iPad’s more advanced multimedia functionality and multi-tasking capability may produce better results.

iPads aren’t the only hot sellers among portable tech devices. Netbooks remain popular as well. Infoweek reported last month that 60 million netbooks will ship this year, worldwide, a staggering number for a device that has only been in existence for less than three years.

Netbooks are especially popular with college students because of their portability. Smaller and lighter than traditional laptops, netbooks make it easier for students to carry a device from class to class.

With all the choices available this year, back to school technology shopping has never been more exciting or more confusing. How do you know what to get?

Some tips for making the right technology purchasing decisions this back to school season:

Check with the school: Some schools provide students with a computer as a feature of their enrollment. George Fox University, for example, has provided students with a MacBook. This year, the school will give students a choice between a MacBook and an iPad. Not all schools provide actual hardware, but many do provide students with discounted purchasing options, potentially allowing you to purchase a computer for far less than you would in traditional retail outlets.

Know the requirements: Many colleges are similar to small cities – they have their own networks and online systems. As such, they have specific requirements for student computers. Some schools, such as Duke University, help students by providing access to dealers that sell computers specifically designed to work with the school’s network. At the very least, most schools provide students and parents with a list of minimum system requirements.

Review support options: Many colleges now offer far more extensive computer support than ever before. Some schools, such as Boise State University, offer computer repair services right on campus. Other schools provide students with a connection to local computer repair services that are authorized by and work in conjunction with the school.

Consider the courses: Some technology works better in specific courses. Netbooks are fine for taking notes in heavy lecture courses, but not as well in courses that require working out complex mathematical or scientific equations. The specific needs of each course on a student’s schedule should be considered in order to maximize the effectiveness and cost efficiency of a new tech purchase.

Durability and warranties: College is a unique environment, filled with potential dangers to computers and tech devices. Before investing significant money into a tech purchase, make sure you consider the durability of the product in question as well as the length and coverage of any warranties. It is possible – but not likely – that your tech device will make it through the semester unscathed. But a little preparation in the form of a durable device only increases your chances of making it through safely.

It used to be that a few books, some pens and pencils, and a bunch of notebooks were all the school supplies anyone needed. Now, technology in all its many forms has jumped to the top of most back to school shopping lists. Following these simple tips can help you make the most out of your technology purchases this semester.

Posted In: Marketing