Profiles

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Goutam Chakraborty Professor; Ralph A. and Peggy A. Brenneman Professor Department of Marketing 420A Business Building Stillwater Campus 405-744-7644 (Phone) 405-744-5180 (Fax)

Goutam Chakraborty (Ph.D., University of Iowa) is Professor of Marketing in the Spears School of Business at Oklahoma State University. His research has been published in scholarly journals such as Journal of Interactive Marketing, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, and Industrial Marketing Management, among others. Goutam teaches a variety of courses, including digital business strategy, electronic commerce and interactive marketing, data mining and CRM applications, data base marketing, and advanced marketing research. He has won many teaching awards including "Regents Distinguished Teaching Award" at O.S.U, "Outstanding Direct Marketing Educator Award" given by the Direct Marketing Educational Foundation, “Outstanding Marketing Teacher Award” given by Academy of Marketing Science, and “USDLA Best practice Bronze Award for Excellence in Distance Learning” given by United States Distance Learning Association. He has consulted with numerous companies and has presented programs and workshops worldwide to executives, educators, and research professionals.

Education

Ph D, University of Iowa, Iowa City, IAMarketing1991
MS, University of Iowa, Iowa City, IAStatistics1989
Post-Graduate Certificate in General Management, Indian Institute of Management, Calcutta, India1984
Bachelor of Technology (Honors), Indian Institute of Technology, Kharagpur, IndiaMechanical Engineering1980

Publications

Ameya Jadhavar, Prithvi Sirolikar & Goutam Chakraborty. (2016). "Analysis of IMDB Reviews For Movies And Television Series using SAS® Enterprise Miner™ and SAS® Sentiment Analysis Studio". SAS Global Forum 2016 Proceedings, Las Vegas, NV. Paper 11001-2016

Karan Rudra, Maitreya Kadiyala & Goutam Chakraborty. (2016). "Arrest Prediction and Analysis based on Data Mining Approach". SAS Global Forum 2016 Proceedings, Las Vegas, NV. Paper 11716-2016

Heramb Joshi, Aditya Sharma, William Paiva & Goutam Chakraborty. (2016). "Comparative Regional Analysis of Bacterial Pneumonia Readmission Patients in Medicare category". SAS Global Forum 2016 Proceedings, Las Vegas, NV. Paper 7882-2016

Saurabh Nandy & Goutam Chakraborty. (2016). "Comparative Study of Proc Export and ODS". SAS Global Forum 2016 Proceedings, Las Vegas, NV. Paper 11778-2016

Karush Jaggi, Thomas Waldschmidt & Goutam Chakraborty. (2016). "Debt Collection through SAS® Analytics Lens". SAS Global Forum 2016 Proceedings, Las Vegas, NV. Paper 11060-2016

Vinoth Raja, Vignesh Dhanabal & Goutam Chakraborty. (2016). "Improving performance of Memory Based Reasoning model using Weight of Evidence coded categorical variables". SAS Global Forum 2016 Proceedings, Las Vegas, NV. Paper 10961-2016

Sharat Dwibhasi & Goutam Chakraborty. (2016). "Measuring brand sentiment using smileys". SAS Global Forum 2016 Proceedings, Las Vegas, NV. Paper 11668-2016

Mostakim Tanjil & Goutam Chakraborty. (2016). "Predicting Current Market Value of a Housing Unit across the Four Census Regions of the United States Using SAS® Enterprise Miner™". SAS Global Forum 2016 Proceedings, Las Vegas, NV. Paper 9820-2016

Quyen Nguyen & Goutam Chakraborty. (2016). "Predicting forest fire occurrence and incremental fire rate using SAS® 9.4 and SAS® Enterprise Miner TM 14.1". SAS Global Forum 2016 Proceedings, Las Vegas, NV. Paper 9361-2016

Ram P Poudell, Lynn (Lingjin) Xiang & Goutam Chakraborty. (2016). "Predicting If Mental Health Facilities Will Offer Free Treatment to Patients Who Cannot Afford It". SAS Global Forum 2016 Proceedings, Las Vegas, NV. Paper 9621-2016

Ravikrishna Kumar, Shrieraam Sathyanarayanan, William Paiva & Goutam Chakraborty. (2016). "Predicting occurrence rate of Systemic Lupus Erythematosus (SLE) and Rheumatoid Arthritis (RA) in pregnant women". SAS Global Forum 2016 Proceedings, Las Vegas, NV. Paper 11681-2016

Raja Veggalum, Akansha Gupta & Goutam Chakraborty. (2016). "Survival Analysis of the Patients Diagnosed with Non-Small Cell Lung Cancer Using SAS® Enterprise Miner™ 13.1". SAS Global Forum 2016 Proceedings, Las Vegas, NV. Paper 11682-2016

Heramb Joshi & Goutam Chakraborty. (2016). "Using SAS® Text Miner for Automatic Categorization of Blog Posts on a Social Networking Site Dedicated to Cyclists". SAS Global Forum 2016 Proceedings, Las Vegas, NV. Paper 11775-2016

Pradeep Reddy Kalakota, Naresh Abburi, Zabiulla Mohammed & Goutam Chakraborty. (2015). "Alien Nation: Text Analysis of UFO Sightings in the US Using SAS® Enterprise Miner™ 13.1prise Miner™ and SAS® Sentiment Analysis Studio”". Dallas, TX: SAS Global Forum 2015 Proceedings. Paper 3492-2015

Dheeraj Jami, Shivkanth Lanka & Goutam Chakraborty. (2015). "Analyzing and Visualizing the Sentiment of the Ebola Outbreak via Tweets". Dallas, TX: SAS Global Forum 2015 Proceedings. Paper 3330-2015

Raghavender Reddy Byreddy, Nitish Byri, Tejeshwar Gurram, Anvesh Reddy Minukuri & Goutam Chakraborty. (2015). "Analyzing Marine Piracy from Structured and Unstructured Data Using SAS® Text Minerprise Miner™ and SAS® Sentiment Analysis Studio”". Dallas, TX: SAS Global Forum 2015 Proceedings. Paper 3472-2015

Shubhi Choudhary, Vijay Singh & Goutam Chakraborty. (2015). "Application of Text Mining on Tweets to Collect Rational Information about Type-2 Diabetes". Dallas, TX: SAS Global Forum 2015 Proceedings. Paper 3426-2015

Kushal Kathed, Ayush Priyadarshi & Goutam Chakraborty. (2015). "Forecasting Vehicle Sharing Demand Using SAS® Forecast Studio". Dallas, TX: SAS Global Forum 2015 Proceedings. Paper 3471-2015

Girish Shirodkar, Ankita Chaudhari & Goutam Chakraborty. (2015). "Improving the Performance of Two-Stage Modeling Using the Association Node of SAS® Enterprise Miner™ 12.3". Dallas, TX: SAS Global Forum 2015 Proceedings. Paper 3356-2015

Tanvi Kode & Goutam Chakraborty. (2015). "Location-Based Association of Customer Sentiment and Retail Sales". Dallas, TX: SAS Global Forum 2015 Proceedings. Paper 3342-2015

Hephzibah Munnangi & Goutam Chakraborty. (2015). "Predicting Readmission of Diabetic Patients Using the High Performance Support Vector Machine Algorithm of SAS® Enterprise Miner™ 13.1". Dallas, TX: SAS Global Forum 2015 Proceedings. Paper 3254-2015

Mohan BalamuruganKakrala & Goutam Chakraborty. (2015). "Predicting Transformer Lifetime Using Survival Analysis and Modeling Risk Associated with Overloaded Transformers Using SAS® Enterprise Miner™ 12.1". Dallas, TX: SAS Global Forum 2015 Proceedings. Paper 3501-2015

Juan Ma, Darius Baer & Goutam Chakraborty. (2015). "Statistical Evaluation of the Doughnut Clustering Method for Product Affinity Segmentation". Dallas, TX: SAS Global Forum 2015 Proceedings. Paper 3150-2015

Ayush Priyadarshi & Goutam Chakraborty. (2015). "Using Text from Repair Tickets of a Truck Manufacturing Company to Predict Factors that Contribute to Truck Downtime". Dallas, TX: SAS Global Forum 2015 Proceedings. Paper 3508-2015

Ramcharan Kakrala & Goutam Chakraborty. (2015). "“Donor Sentiment and Characteristic Analysis Using SAS® Enterprise Miner™ and SAS® Sentiment Analysis Studio”". Dallas, TX: SAS Global Forum 2015 Proceedings. Paper 3347-2015

Vishal Lala & Goutam Chakraborty. (2015). "Impact of Consumers’ Effort Investments on Buying Decisions". Journal of Consumer Marketing. 32 (2), 61-70.

Jin Meizi, Jaiwen Liu & Goutam Chakraborty. (2014). "A Way to Fetch User Reviews from iTunes Using SAS®". Washington D.C.: SAS Global Forum 2014 Proceedings. (1636-2014)

Goutam Chakraborty & Murali Pagolu. (2014). "Analysis of Unstructured Data: Applications of Text Analytics and Sentiment Mining". Washington D.C.: SAS Global Forum 2014 Proceedings. (Paper 1288-2014)

Yogananda Domlur Seetharama, Dinesh Yadav Gaddam & Goutam Chakraborty. (2014). "Assessing the Impact of Factors in a Facebook Post that Influence the EdgeRank Metric of Facebook Using the Power Ratio". Washington D.C.: SAS Global Forum 2014 Proceedings. (1779-2014)

Pankush Kalgotra, Ramesh Sharda & Goutam Chakraborty. (2014). "Association Mining of Brain Data: An EEG Study". Washington D.C.: SAS Global Forum 2014 Proceedings. (Paper 1545-2014)

Pruthvi Bhupathiraju Venkata & Goutam Chakraborty. (2014). "Dining with the Data: The Case of New York City and Its Restaurants". Washington D.C.: SAS Global Forum 2014 Proceedings. (Paper 1784-2014)

Sai V. K. Movva, Vandana Reddy & Goutam Chakraborty. (2014). "Internet Gambling Behavioral Markers: Using the Power of SAS® Enterprise Miner™ 12.1 to Predict High-Risk Internet Gamblers". Washington D.C.: SAS Global Forum 2014 Proceedings. Paper 1863-2014 (Paper 1863-2014)

Linda Schumacher & Goutam Chakraborty. (2014). "Internet Gambling Behavioral Markers: Using the Power of SAS® Enterprise Miner™ 12.1 to Predict High-Risk Internet Gamblers Clustering and Predictive Modeling of Patient Discharge Records with SAS® Enterprise Miner™". Washington D.C.: SAS Global Forum 2014 Proceedings. (paper 1633-2014)

Jin Ho Jung, G. Pathak & Goutam Chakraborty. (2014). "Predicting a Potential Child Smoker Using SAS Enterprise miner 12.1". SAS Global Forum 2014 Proceedings.

Vandana Reddy, Chinmay Dugar & Goutam Chakraborty. (2014). "Predicting the success of newly released free android apps using SAS Enterprise Miner’s predictive models and SAS Sentiment Analysis studio". Washington D.C.: SAS Global Forum 2014 Proceedings. (1893-2014)

Sai Vijay Kishore Movva, Yogananda Domlur Seetharama & Goutam Chakraborty. (2014). "Survival of Your Heart: Analyzing the Effect of Stress on a Cardiac Event and Predicting the Survival Chances". Washington D.C.: SAS Global Forum 2014 Proceedings. (1892-2014)

Amit Singh Kushwah, Arun Mandapaka & Goutam Chakraborty. (2014). "The Role of Customer Response Models in Customer Solicitation Center’s Direct Marketing Campaign". Washington D.C.: SAS Global Forum 2014 Proceedings. (Paper 1713-2014)

Vandana Reddy, Sai V. K. Movva & Goutam Chakraborty. (2014). "The soccer Oracle: Predicting Soccer Game Outcomes Using SAS Enterprise Miner". Washington D.C.: SAS Global Forum 2014 Proceedings. (1883-2014)

Goutam Chakraborty & Srikar Rayabaram. "A Comparison of Model Building via RPM in SAS® Enterprise Guide® versus SAS® Enterprise Miner™". SAS Global Forum 2013 Proceedings. (Forthcoming).

Yu Fu, Shirmeen Virji & Goutam Chakraborty. "Adding Graph Visualization on SAS® ODS Output". SAS Global Forum 2013 Proceedings. (Forthcoming).

Grover Swati, Jacob Jeffin & Goutam Chakraborty. "Analysis of Change in Sentiments towards Chick-fil-A after Dan Cathy’s Statement about Same-Sex Marriage Using SAS® Text Miner and SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings. (Forthcoming).

Shreya Sadhukhan, Taufique Ansari & Goutam Chakraborty. "Application of Text Mining in Tweets to analyze general opinion about Bing It On challenge by Microsoft". SAS Global Forum 2013 Proceedings. (Forthcoming).

Satish Garla, Andrew Cathie & Goutam Chakraborty. "Extension Node to the Rescue of the Curse of Dimensionality via Weight of Evidence (WOE) Recoding". SAS Global Forum 2013 Proceedings. (Forthcoming).

Anil Pantangi, Siddhartha Mandati & Goutam Chakraborty. "Feature Extraction and Rating of a Smartphone Photo sharing Application Using SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings. (Forthcoming).

Goutam Chakraborty, Jiawen Liu & Mantosh Kumar Sarkar. "Feature-Based Sentiment Analysis on Android App Reviews Using SAS® Text Miner and SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings. (Forthcoming).

Yu Fu, Shirmeen Virji & Goutam Chakraborty. "Getting an Overview of SAS® Data in Three Steps". SAS Global Forum 2013 Proceedings. (Forthcoming).

Yu Fu, Shirmeen Virji & Goutam Chakraborty. "Impact of London Olympics According to Tweeters". SAS Global Forum 2013 Proceedings. (Forthcoming).

Nagarajan Srihari, Hari Harasudhan Duraidhayalu & Goutam Chakraborty. "Investigating the Impact of Amazon Kindle Fire HD 7 on Amazon.com Consumers Using SAS® Text Miner and SAS® Sentiment Analysis". SAS Global Forum 2013 Proceedings. (Forthcoming).

Mantosh Kumar Sarkar & Goutam Chakraborty. (2013). "Opinion Mining and Geo-positioning of Textual Feedback from Professional Drivers". SAS Global Forum 2013 Proceedings. (Paper 500-2013)

Pankush Kalgotra, Goutam Chakraborty & Ramesh Sharda. "Predictive Modeling in Sports Leagues: An Application in the Indian Premier League". SAS Global Forum 2013 Proceedings. (Forthcoming).

Darius Baer & Goutam Chakraborty. "Product Affinity Segmentation that uses the Doughnut Clustering Approach ". SAS Global Forum 2013 Proceedings. (Forthcoming).

Goutam Chakraborty, Satish Garla & Murali Pagolu. (2013). "Text Analytics and Sentiment Mining using SAS". SAS press.

Goutam Chakraborty, Murali Pagolu & Satish Garla. (2013). "Text Mining and Analysis: Practical methods, Examples and Case Studies Using SAS®". SAS Press. (1)

Meeran Mohideen Musthan, Jiawen Liu, Goutam Chakraborty, Gary Gaeth & Douglas Van Deale . "Using Text Analysis to Gain Insight into Organizational Change". SAS Global Forum 2013 Proceedings. (Forthcoming).

Siddhartha Reddy Mandati, Ganesh Badisha & Goutam Chakraborty. "“%GetReviews: A SAS® Macro to Retrieve User Reviews in JSON Format from Review Websites and Create SAS® Data Sets". SAS Global Forum 2013 Proceedings. (Forthcoming).

Bongkosh N. Rittichainuwat, Goutam Chakraborty & Suphaporn Rattanaphinanchai. (2013). "Tourists' motivations to travel during financial crisis". Journal of Quality Assurance in Hospitality and Tourism. 15 (1)

Goutam Chakraborty. (2013). ""%GetReviews: A SAS® Macro to Retrieve User Reviews in JSON Format from Review Websites and Create SAS® Data Sets". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Adding Graph Visualization on SAS® ODS Output". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Analysis of Change in Sentiments towards Chick-fil-A after Dan Cathy's Statement about Same-Sex Marriage Using SAS® Text Miner and SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Application of Text Mining in Tweets to analyze general opinion about Bing It On challenge by Microsoft". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Comparison of Model Building via RPM in SAS® Enterprise Guide® versus SAS® Enterprise Miner™". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Extension Node to the Rescue of the Curse of Dimensionality via Weight of Evidence (WOE) Recoding". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Feature Extraction and Rating of a Smartphone Photo sharing Application Using SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Feature-Based Sentiment Analysis on Android App Reviews Using SAS® Text Miner and SAS® Sentiment Analysis Studio". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Getting an Overview of SAS® Data in Three Steps". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Impact of London Olympics According to Tweeters". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Investigating the Impact of Amazon Kindle Fire HD 7" on Amazon.com Consumers Using SAS® Text Miner and SAS® Sentiment Analysis". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Investigating the Impact of Amazon Kindle Fire HD 7" on Amazon.com Consumers Using SAS® Text Miner and SAS® Sentiment Analysis"". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Opinion Mining and Geo-positioning of Textual Feedback from Professional Drivers". SAS Global Forum 2013 Proceedings.

Pankush Kalgotra, Ramesh Sharda & Goutam Chakraborty. (2013). "Predictive modeling in sports leagues: An application in Indian Premier League". SAS Global Forum Proceedings 2013.

Goutam Chakraborty. (2013). "Predictive Modeling in Sports Leagues: An Application in the Indian Premier League". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Product Affinity Segmentation that uses the Doughnut Clustering Approach". SAS Global Forum 2013 Proceedings.

Goutam Chakraborty. (2013). "Using Text Analysis to Gain Insight into Organizational Change". SAS Global Forum 2013 Proceedings.

Kakarlapudi Raja, Satish Garla & Goutam Chakraborty. (2012). "A Hand-on Tutorial on text Mining in PASW: Clustering and Sentiment Analysis using Tweets from Twitter". Practical text Mining/Academic Press. First Edition, 557-583.

Maheshwar Nareddy & Goutam Chakraborty. (2012). "A Hand-on Tutorial on Text Mining in SAS: Analysis of Customer Comments for Clustering and Predictive Modeling". Practical text Mining/ Academic Press. First Edition, 585-603.

Sukhwani Sumit, Satish Garla & Goutam Chakraborty. (2012). "Analysis of Clickstream Data using SAS®". SAS Global Forum 2012 Proceedings. , paper 100.

Sudhan Hari Hara, Satish Garla & Goutam Chakraborty. (2012). "Analyzing Sentiments in Tweets about Wal-Mart’s Gender Discrimination Lawsuit verdict using SAS® Text Miner". SAS Global Forum 2012 Proceedings. , paper 306.

Karthik Nakkeeran, Satish Garla & Goutam Chakraborty. (2012). "Application of Time Series Clustering using SAS® Enterprise Miner for a Retail Chain". SAS Global Forum 2012 Proceedings. , paper 200.

Anil Pantangi & Goutam Chakraborty. (2012). "Classification of Consumers’ Textual Responses via Application of Topic Mining ". SAS Global Forum 2012 Proceedings. , 104.

Satish Garla, Goutam Chakraborty & Gary Gaeth. (2012). "Comparison of k-Means, Normal Mixtures and Probabilistic-D Clustering for B2B Segmentation using Customers’ Perceptions". SAS Global Forum 2012 Proceedings. , paper 130.

Michael Faron & Goutam Chakraborty. (2012). "Easily Add Significance Testing to your Market Basket Analysis in SAS® Enterprise Miner". SAS Global Forum 2012 Proceedings. , paper 204.

Ning Song, Jiawen Liu, Goutam Chakraborty & James A. Anstead. (2012). "Investigating Host Plant Resistance to Aphid Feeding through SAS® Text Miner". SAS Global Forum 2012 Proceedings. , paper 209.

Goutam Chakraborty & Inmadi Manoj. (2012). "Kass Adjustments in Decision Trees on Binary/Interval Target". SAS Global Forum 2012 Proceedings. , paper 351.

Goutam Chakraborty & Bongkosh N. Rittichainuwat . (2012). "Perceptions of Importance and What Safety Is Enough". Special issue Journal of Business Research. 65 (1), 42-50.

Zubair Shaik, Satish Garla & Goutam Chakraborty. (2012). "SAS® Since 1976: An Application of Text Mining to Reveal Trends". SAS Global Forum 2012 Proceedings. , paper 135.

S. Garla & Goutam Chakraborty. (2011). "%GetTweet: A New SAS Macro to Fetch and Summarize Tweets". Proceedings of the SAS Global Forum. , paper 223.

D. Dey, S. Garla & Goutam Chakraborty. (2011). "Comparison of Probabilistic-D and k-Means Clustering in Segment Profiles for B2B Markets". Proceedings of the SAS Global Forum. , Paper 193.

M.K. Paglou & Goutam Chakraborty. (2011). "Eliminating Response Style Segments in Survey Data via Double Standardization Before Clustering". Proceedings of the SAS Global Forum. , Paper 165.

M. Nareddy & Goutam Chakraborty. (2011). "Improving Customer Loyalty Program through Text Mining of Customers' Comments". Proceedings of the SAS Global Forum.

Bongkosh N Rittichainuwat & Goutam Chakraborty. (2011). "Perceptions of Importance and What Safety Is Enough". Journal of Business Research. 65 (1), 42-50.

P.R. Chennamaneni, V. Lala, P. Srivastava & Goutam Chakraborty. (2011). "Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges". Journal of Advertising Education. (Forthcoming). 15 (1), 52-58.

A. Allred, E.K. Valentin & Goutam Chakraborty. (2010). "Pricing Risky Services: Preferences and Quality Consideration". Journal of Product and Brand Management. (Forthcoming). 19 (1), 54-60.

N. Spears, Goutam Chakraborty & John Mowen. (2010). "Planned vs. Unplanned Timing Changes in Payment and Product Receipt: Implications for Sales Promotion and Services Management Strategy". Psychology and Marketing. 27 (3), 229-235.

V. Lala, A. Allred & Goutam Chakraborty. (2009). "A Multidimensional Scale for Measuring Country Image". Journal of International Consumer Marketing. 21 (1), 51-66.

B.N. Rittichainuwat & Goutam Chakraborty. (2009). "Perceived Travel Risks Regarding Terrorism and Disease: The Case of Thailand". Tourism Management. 30 (3), 410-418.

J. Licata & Goutam Chakraborty. (2009). "The Effects of Stake, Satisfaction, and Switching on True Loyalty: A Financial Services Study". International Journal of Bank Marketing. 27 (4), 252-269.

Goutam Chakraborty & J. Petlick. (2009). "The Increased Utilization of Analytics and How Academic Programs Are Responding to Job Market Demands by Leveraging Predictive Modeling with SAS® Enterprise Miner™ Certification". SAS Global Forum Proceedings. 117-2009

J. Licata, Goutam Chakraborty & B. Krishnan. (2008). "Consumers' Expectation Formation over Time". Journal of Services Marketing. 22 (3), 176-187.

Amjad ElSamen, Goutam Chakraborty & D. Warren. (2007). "A Process Based Analysis of E-Procurement Adoption". AMA Educator's Conference Proceedings. 18, 137-138.

Goutam Chakraborty, P. Srivastava & F. Marshall. (2007). "Are Drivers of Customer Satisfaction Different for Buyers/Users from Different Functional Areas?". Journal of Business and Industrial Marketing. 22 (1), 20-28.

A. Allred, H.L. Addams & Goutam Chakraborty. (2007). "Is Informal Planning the Key to the Success of Inc. 500?". Journal of Small Business Strategy. 18 (1), 95-104.

B. Gammoh, Kevin Voss & Goutam Chakraborty. (2006). "Consumer Evaluation of Brand Alliance Signals". Psychology & Marketing. 23 (6), 465-486.

V. Lala & Goutam Chakraborty. (2006). "Impact of Consumers’ Effort Investments in Buying Decisions". Society for Consumer Psychology Conference Proceedings.

Goutam Chakraborty. (2006). "Predictive Modeling and Segmentation in the Newspaper Industry". Proceedings of the 2006 SAS Data Mining Conference.

Amjad ElSamen, Goutam Chakraborty & Gary Frankwick. (2006). "The Role of Trust and Commitment in Adopting E-Procurement Techniques". Proceedings of the American Marketing Association. 17

Goutam Chakraborty & A. Chosh. (2006). "The Utility of Ensemble Model as a Predictive Tool". Proceedings of the 18th Annual Robert B. Clarke Direct Marketing Educators' Conference, Direct Marketing Association.

Goutam Chakraborty. (2005). ""Testing Techniques," in S.K. Jones & J.S. Kelly (eds.), Readings and Cases in Integrated Marketing Communications". Evanston, IL: , 123-130.

V. Lala & Goutam Chakraborty. (2005). "Paying for Coupons: A Sunk Cost Perspective". Proceedings of the Society of Consumer Psychology Winter Conference. 75

Goutam Chakraborty, P. Srivastava & D. Warren. (2005). "Understanding Corporate B2B Web Sites' Effectiveness from North American and European Perspectives". Industrial Marketing Management. 34 (4), 420-429.

B. Gammoh, Kevin Voss & Goutam Chakraborty. (2004). "Building Brands through Brand Alliances: The Moderating Role of Involvement". Chicago, IL: 2004 AMA Educator's Conference Proceedings. 15, 124-125.

A. Allred & Goutam Chakraborty. (2004). "Can a Marketing Product Classification System Predict Dot.com Retail Success and Failure?". Journal of Internet Commerce. 3 (1), 31-46.

A. Ghosh & Goutam Chakraborty. (2004). "Using Positioning Models to Measure and Manage Brand Uncertainty". Journal of Product and Brand Management. 13 (5), 294-302.

A. Allred, V. Lala & Goutam Chakraborty. (2003). "Determinants, Effects and Moderators of Country Image". AMA Summer Educator Conference Proceedings. , 355.

Goutam Chakraborty, P. Srivastava & D. Warren. (2003). "Drivers of Corporate B2B Web Sites’ Effectiveness: A Comparison Between North American and European Perspectives". Proceedings of the DMEF 15th Annual Robert B Clarke Educators’ Conference.

Goutam Chakraborty, V. Lala & D. Warren. (2003). "What do Customers Consider Important in B2B Web Sites". Journal of Advertising Research. 43 (1), 50-61.

Goutam Chakraborty, Vishal Lala & David Warren. (2002). "An empirical Investigation of Antecedents of B2B Websites’ Effectiveness". Journal of Interactive Marketing. 16 (4), 51-72.

Goutam Chakraborty, Vishal Lala & David Warren. (2002). "Important Factors in B2B Web Site Evaluation: A Scale development Study". AMA Winter Educators Conference Proceedings. (Forthcoming). 13, 300-301.

Kevin Voss, Gary Frankwick & Goutam Chakraborty. (2002). "The Marketing-Human Resource Interface: Superior Performance for the Small Business". Journal of Business and Entrepreneurship. 14 (October), 69-84.

Goutam Chakraborty, Dwayne Ball, Gary Gaeth & Sunkyu Jun. (2001). "The Ability of Ratings and Choice-Based Conjoint to Predict Market Shares: A Monte Carlo Simulation". Journal of Business Research. 55, 237-249.

John Mowen, Todd Donovan & Goutam Chakraborty. (2001). "Urban Legends: Diffusion Processes and the Exchange of Resources". Journal of consumer Marketing. 18 (6), 521-531.

Mandeep Singh, Siva Balasubramanian & Goutam Chakraborty. (2000). "A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience". Journal of Advertising, 29 (4), 59-75.

Cheng Lu Wang, Terry Bristol, John Mowen & Goutam Chakraborty. (2000). "Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self". Journal of Consumer Psychology, 9 (2), 107-116.

Gary Gaeth, Marsha Cunningham, Goutam Chakraborty & Chifei Juang. (2000). "Designing Managed Care Dental Benefit Plans". Marketing Health Services. 2 (Winter/Spring), 39-44.

Leopoldo Arias-Bolzmann, John Mowen & Goutam Chakraborty. (2000). "Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses". Journal of Advertising, 29 (1), 35-49.

Awards and Honors

Executive Program Professor of the Year Award (2013)
SAS Distinguished Professor Award (2013)
Best paper award in the track of ‘Social Media and Networking’ at the 2012 SAS Global Forum (2012)
Outstanding Stillwater Faculty Teaching Excellence Award (2012)
Kenneth D. and Leitner Greiner Teaching Excellence Award (2011)
Outreach Faculty Excellence Award (2011)
Regents Distinguished Teaching Award (2011)
USDLA Best Practices Bronze Award for Excellence in Distance Learning Teaching (2009)
Professor of the Year (2008)
Wendell H. Bailey Faculty Excellence Award (2008)
Outstanding Marketing Teacher (2007)
GREAT Instructor of the Year, Executive MBA Program (2005)
Top Fifty Articles in 2004 (2004)
Professor of the Year (2003)
Best Paper Award in the Track of "Emerging Business and Technology" (2002)
Best Conference Paper Award (2001)
Outstanding Direct Marketing Educator (2000)
Outstanding Competitive Paper Reviewer Award (1998)
Outstanding MBA Faculty of the year (1998)
Best Paper Award in the Track of "Marketing at the Point of Customer Contact" (1997)
Kenneth D. and Leitner Greiner Teaching Excellence Award (1997)
Regents Distinguished Teaching Award (1997)
Best Runner-Up Paper Award (1995)
Chandler-Frates and Reitz Teaching Excellence Award (1995)
Doctoral Representative for the Department of Marketing, University of Iowa (1990)
Doctoral Consortium Fellow for the Department of Marketing, University of Iowa (1989)
President's Silver Medal Award Winner (1984)

Editorial and Review Activities

Journal of Business Research
Editorial Board Member
1994 - 2013

Journal of Academy of Marketing Science
Editorial Board Member
1997 - 2003

Academic, Military, and Professional Positions

Marketing and International Business, Oklahoma State University, SAS Professorship, July 2017
Oklahoma State University, Director, MS in Business Analytics, August 2015
Oklahoma State University, Founding Director, Graduate Certificate in Marketing Analytics, 2014
Oklahoma State University, Founder SAS and OSU Marketing Analytics Certificate Program, 2014
Oklahoma State University, Founding Director, Graduate Certificate in Business Data Mining, 2007
Oklahoma State University, Professor (Marketing), 2006
Oklahoma State University, Founder, SAS and OSU Data Mining Certificate Program, 2004
Oklahoma State University, Ralph A. and Peggy A. Brenneman Professorship, July 2014 - June 2017
Love's Travel Stops, Data Mining of loyalty data base, - 2013
Sage Rider Inc., Data visulaization of temperature and pressure from Fuel lines, - 2013
Oklahoma State University, Associate Professor (Marketing), August 1996 - 2006
Nanyang Technological University, Singapore, Senior Fellow (Visiting), June 1998 - July 1999
Oklahoma State University, Assistant Professor (Marketing), August 1991 - July 1996
University of Iowa, Student Research Requirement Coordinator, 1989 - 1991
University of Iowa, Teaching Assistant, 1988 - 1991
University of Iowa, Research Assistant, August 1986 - June 1988
Tribeni Tissues Ltd. (A subsidiary of British American Tobacco), Assistant Manager (Marketing), July 1982 - July 1986
Union Carbide India Ltd, Engineer, June 1980 - June 1982