Lee Manzer Professor School of Marketing and International Business 450 Business Building Stillwater Campus 405-744-8609 (Phone) 405-744-5180 (Fax)

L. Lee Manzer (Ph.D., Oklahoma State University), is Professor in the Spears School of Business at Oklahoma State University. He has served in a variety of roles at O.S.U. including Chair of the Department of Marketing, Director of Graduate Studies, and Director of the Small Business Institute. Lee is a nationally recognized expert on service implementation and has presented service quality, goal setting, and leadership seminars to over 300 profit and not-for-profit organizations, reaching over 60,000 individuals. These organizations include energy and petrochemical companies, manufacturing firms, financial institutions, and public service agencies. Lee has taught over 23,000 students at OSU and annually serves as an academic and career advisor to 80-100 undergraduate students; six of his advisees have been named the outstanding male or female graduate of the university. He has received 14 teaching awards for his work with undergraduate students, including school- and university level recognition.


Ph D, Oklahoma State UniversityMarketing1974
MBA, Oklahoma State UniversityFinance1966
BA, Oklahoma State UniversityChemistry1965


Lee Manzer. (2007). "Sales Management". Stillwater, OK: Oklahoma State University Independent and Correspondence Study.

Lee Manzer. (2005). "The Art of Marketing". International Ground Source Heat Pump Association.

Lee Manzer & Patriya Tansuhaj et al.. (1991). "A Cross-National Examination of Innovation Resistance". International Marketing Review. 8

James Gentry et al. & Lee Manzer. (1988). "Lumpkin’s Abbreviated Version of Rotter’s Locus of Control Scale: How Reliable Is It?". Psychological Reports. 62

James Gentry et al. & Lee Manzer. (1987). "Do Geographic Subcultures Vary Culturally?". Advances in Consumer Behavior. XV

William Zikmund et al. & Lee Manzer. (1987). "The Polyanna Hypothesis and Attitude Scale Sensitivity to Statement Polarity: An Experimental Investigation". Proceedings Southern Marketing Association.

Lee Manzer & James Gentry et al.. (1983). "The Readability of Warranties: Did They Improve After the Magnuson-Moss Act and Are They More Complex Than Other Product-Related Communications?". Southwestern Marketing Association .

Lee Manzer & James Gentry. (1982). "An Experiential Exercise Introducing Students to the Role Ambiguity Faced by Salespersons". Proceedings Association for Business Simulation and Experiential Learning.

Lee Manzer & James Gentry. (1982). "Shopping and Personal Characteristics of the Discontented Elderly Consumer". Southwestern Marketing Association .

George Lampman et al. & Lee Manzer. (1981). "Small Business Attitudes Toward the Marketing Concept". Proceedings Marketing/Small Business Entrepreneurship Conference.

Lee Manzer & James Gentry. (1980). "Growth in Savings Customers: More from Current, Rather than New, Customers". Proceedings American Institute of Decisions Sciences.

R. Duane Ireland & Lee Manzer. (1980). "Image Creation in Small Retailing: Application of Newspaper Advertising". The Journal of Small Business Management.

Lee Manzer & R. Duane Ireland. (1980). "A Matrix Approach to Vender Selection for Small Business Buyers". American Journal of Small Business.

Lee Manzer. (1979). "Modified Attitudes Underlying Financial Donations to Charitable Health Institutions". Proceedings Midwest American Institute of Decision Sciences.

Lee Manzer & W. Zikmund. (1979). "The Relationship of Selected Demographic Variables and Ecological Attitudes". Proceedings Southwest American Institute of Decision Sciences.

Lee Manzer & S. Miller. (1978). "An Examination of Value-Attitude Structure in the Study of Donor Behavior". Proceedings American Institute of Decision Sciences.

Lee Manzer, P. Green & P. Lewis. (1978). "The Buying Process and Transactional Analysis: Phenomenological Compatibility". Proceedings Southwestern Marketing Association.

Awards and Honors

Friend of Non-Traditionals Award (2014)
Greek System Teacher of the Year for SSB (2014)
Loyal and True Award (2014)
Mortar Board Golden Touch Award (2014)
Friend of Non-Traditionals Award (2013)
Loyal and True Award (2013)
Mortar Board "Golden Touch Award" (2013)
OSU Greek System Outstanding SSB Professor (2013)
Oklahoma Higher Education Hall of Fame (2010)
OSU Greek System Outstanding SSB Professor (2010)
OSU Faculty Appreciation Award (2009)
OSU Golden Touch Faculty Award Mortar Board Scholarship (2009)
Action Entrepreneurship Education Award, Austin, TX (2008)
Acton Entrepreneurship Faculty Award (2008)
Spears School of Business Faculty of the Month (Student Body) (2007)
OSU Outreach Faculty Excellence Award (2006)
Outreach Faculty Excellence Award (2006)
Outstanding Faculty Member (2006)
Richard W. Poole Faculty Outreach Excellence Award (2006)
Richard W. Poole Outreach Excellence Award (2006)
Faculty of the Month (2003)
Faculty of the Month (Student Body) (2003)
"Honored" Faculty Member (2001)
OSU Nominee for USA Teacher of the Year (2000)
OSU Regent's Distinguished Teaching Award (2000)

Editorial and Review Activities

Paper Reviewer, Innovative Education and Academic Affairs Track

Track Chairman, Innovative Education and Academic Affairs

Paper Reviewer, Buyer Behavior Track

Paper Reviewer, Marketing Track

Paper Reviewer, Southwestern Marketing Association

Academic, Military, and Professional Positions

Marketing Department, Oklahoma State University, Professor, 1996
Marketing Department, Oklahoma State University, Head of Department, 1991 - 1996
Marketing Department, Oklahoma State University, Associate Professor, 1979 - 1990
Marketing Department, Oklahoma State University, Director of Graduate Studies (MBA), 1979 - 1985
Marketing Department, Oklahoma State University, Assistant Professor, 1975 - 1979
College of Business, Oklahoma State University, Program Coordinator, Business Extension, 1975 - 1977
Memphis State University, Assistant Professor of Marketing, 1973 - 1975
Marketing Department, Oklahoma State University, Instructor, 1970 - 1973
The Dow Chemical Company, Research Assistant, Chemical Sales, 1966 - 1970