Profiles

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Miriam McGaugh Clinical Assistant Professor School of Marketing and International Business 307 Business Building Stillwater Campus 405-744-2208 (Phone)
Miriam McGaugh, PhD is a Clinical Assistant Professor of Business Analytics in the School of Marketing and International Business at Oklahoma State University’s Spears School of Business. She is the former Director of Community Epidemiology and Evaluation at the Oklahoma State Department of Health where she led a team of analysts who focused on community-based public health initiatives and worked with county health departments across the state on staffing, patient flow and project planning. Dr. McGaugh's research interests include health care analytics, public health marketing, and social network analysis. Her current courses emphasize descriptive and predictive analytics and several programming languages including SAS, R, and Python and visualization and geographic software including Tableau and ESRI ArcGIS.

Education

Ph D, Oklahoma State UniversityEducational Psychology2009
MS, University of Oklahoma Health Science CenterEpidemiology2001
BS, Oklahoma City UniversityBiology1998

Publications

L.L. Barnes, D.L. Wheeler, B.C. Laster, Miriam J McGaugh & A. Morse. (2013). "Development of a scale to measure laypersons’ beliefs about medical knowledge". Health Education Journal. 72 (2), 123-135.

Presentations Given

Moving, Shaking and Eating Better: Oklahoma CATCH Kids Club
Southern Obesity Summit
Austin, TX -   2009

The Road to Building a Safety Net
ESRI International User Conference
San Diego, CA -   2007

Burn Injuries Due to Cigarette-Related Residential Fires Decreasing in Oklahoma, 1988-2003
8th World Conference on Injury Prevention and Safety Promotion
Durban, South Africa -   2006

Burn injuries from working on a motorized vehicle, Oklahoma, 1988-2002
8th World Conference on Injury Prevention and Safety Promotion
Durban, South Africa -   2006

Intentional Fire-Related Injuries in Oklahoma
American Public Health Association Annual Meeting
Philadelphia, PA -   2002

Childhood Burns in Oklahoma: How Do Our Children Fare
Oklahoma City Fire Smart Kids Club Workshop
Oklahoma City, OK -   2002

Brush and Trash Fire Injuries in Oklahoma
Oklahoma Public Health Association
Oklahoma City, OK -   2002

Fire Free!
Southern Oklahoma Development Agency Annual Workshop
Oklahoma -   2002

Smoke Alarm Failure or People Failure
SafeUSA conference
Atlanta, GA -   2001

Courses Taught

MKTG 5243 (15 Semesters)
MKTG 4333 (2 Semesters)
MKTG 5253 (7 Semesters)
MKTG 5963 (1 Semesters)
MKTG 5983 (1 Semesters)
MKTG 4983 (2 Semesters)

Full Course List

SemesterCourseSectionCourse Title
Summer 2017MKTG 524342557Base SAS Programming for Database Marketing
Spring 2017MKTG 433325889Marketing Research
Spring 2017MKTG 525323163Advanced SAS Programming for Marketing Analytics
Spring 2017MKTG 525327861Advanced SAS Programming for Marketing Analytics
Spring 2017MKTG 596327864Data Mining and Customer Relationship Management Applications
Fall 2016MKTG 433365305Marketing Research
Fall 2016MKTG 524365073Base SAS Programming for Database Marketing
Fall 2016MKTG 524368035Base SAS Programming for Database Marketing
Fall 2016MKTG 598368039Data Base Marketing
Spring 2016MKTG 5243353BASE SAS FOR MARKETING
Spring 2016MKTG 5243503BASE SAS FOR MARKETING
Spring 2016MKTG 52531ADV SAS FOR MARKETING
Spring 2016MKTG 5253503ADV SAS FOR MARKETING
Fall 2015MKTG 52431BASE SAS FOR MARKETING
Fall 2015MKTG 5243503BASE SAS FOR MARKETING
Spring 2015MKTG 5243353BASE SAS FOR MARKETING
Spring 2015MKTG 5243503BASE SAS FOR MARKETING
Spring 2015MKTG 52531ADV SAS FOR MARKETING
Spring 2015MKTG 5253503ADV SAS FOR MARKETING
Fall 2014MKTG 52431BASE SAS FOR MARKETING
Fall 2014MKTG 5243503BASE SAS FOR MARKETING
Fall 2014MKTG 52531ADV SAS FOR MARKETING
Spring 2014MKTG 5243353BASE SAS FOR MARKETING
Spring 2014MKTG 5243503BASE SAS FOR MARKETING
Fall 2013MKTG 5243351BASE SAS FOR MARKETING
Fall 2013MKTG 5243503BASE SAS FOR MARKETING
Fall 2011MKTG 49831Database Marketing
Fall 2011MKTG 4983503Database Marketing