Marlys J. Mason (Ph.D., University of Utah) is Associate Professor of Marketing in the Spears School of Business at Oklahoma State University. Her research has been published in the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, Journal of Marketing Management, Academy of Marketing Science Review, Advances in Health Care Research, and several conference proceedings and book chapters. She has received grants and fellowships from the State of Oklahoma Department of Health, National Science Foundation, Cherokee Nation, U.S. Department of Health and Human Services, Susan G. Komen Breast Cancer Foundation, and Association for Consumer Research. Her areas of interest include consumer health behavior, coping, vulnerability and resiliency, anti-tobacco efforts, consumer information, and public policy and social marketing. Marlys has taught at the undergraduate, masters, and doctoral levels and in the Consortium of Universities for International Studies. Her teaching interests include marketing strategy, marketing and society, and consumer behavior.