Profiles

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Marlys Mason Associate Professor Department of Marketing 418A Business Building Stillwater Campus 405-744-5109 (Phone)

Marlys J. Mason (Ph.D., University of Utah) is Associate Professor of Marketing in the Spears School of Business at Oklahoma State University. Her research has been published in the Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, Journal of Marketing Management, Academy of Marketing Science Review, Advances in Health Care Research, and several conference proceedings and book chapters. She has received grants and fellowships from the State of Oklahoma Department of Health, National Science Foundation, Cherokee Nation, U.S. Department of Health and Human Services, Susan G. Komen Breast Cancer Foundation, and Association for Consumer Research. Her areas of interest include consumer health behavior, coping, vulnerability and resiliency, anti-tobacco efforts, consumer information, and public policy and social marketing. Marlys has taught at the undergraduate, masters, and doctoral levels and in the Consortium of Universities for International Studies. Her teaching interests include marketing strategy, marketing and society, and consumer behavior.

Education

Ph D, University of UtahMarketing2001
MBA, Minnesota State UniversityMarketing1994
BS, Minnesota State UniversityMarketing1991

Publications

Marlys Mason & Darrell Bartholomew. (2016). "Maladaptive Consumption and Harm in Online Gaming". American Marketing Association Marketing and Public Policy Conference.

Kristin Scott, Marlys Mason & James Mason. (2015). "I'm Not a Smoker: Constructing Protected Prototypes for Risk Behavior". Journal of Business Research. 68 (10), 2198-2206.

Josh Wiener & Marlys Mason. (2015). "Social Marketing and Public Support for Policies Restricting Risk Behavior,” in The Handbook of Persuasion and Social Marketing". The Handbook of Persuasion and Social Marketing. Praeger (ABC-CLIO) Publishing: Santa Barbara, CA:

Marlys Mason & Ingrid Martin. (2015). "The Tipping Point and Maladaptive Consumer Behavior". Villanova University: 2015 Transformative Consumer Research Conference, Association for Consumer Research .

Ingrid Martin, Marlys Mason & Maura Scott. (2015). "The Tipping Point: Going from Adaptive to Maladaptive Consumption Behavior Patterns". North America Advances in Consumer Research. 43, 757-758.

Marlys Mason & Teresa Pavia. (2015). "“Health Shocks, Identity and Consumer Vulnerability,” in Vulnerable Consumers: Conditions, Contexts and Characteristics". Routledge; K. Hamilton, S. Dunnett, and M. Piacentini, eds, . , 145-156.

Josh Wiener & Marlys Mason. (2014). ""Public Support for Regulating the Public," The Handbook of Persuasion and Social Marketing,". D. Stewart Ed. . 3, 239-270.

Marlys Mason & Stacey Menzel Baker. "Beyond Vulnerability: Building Resilient Consumers and Communities". Advances in Consumer Research, Proceedings of the Association for Consumer Research . (Forthcoming). 42

Teresa Pavia & Marlys Mason. (2014). "Vulnerability and Physical, Cognitive, and Behavioral Impairment Model Extensions and Open Questions Product Involvement". Journal of Macromarketing. 34 (4), 471-485.

David Sikolia, Marlys Mason, David Biros & Mark Weiser. (2014). "A Theory of Employee Compliance with Information Security". Ames, IA: Midwest Association for Information Systems Conference Proceedings.

Marlys Mason, J.F. Tanner, M. Piacentini & et al. . (2013). "Advancing a Participatory Approach for Youth Risk Behavior: Foundations, Distinctions, and Research Directions". Journal of Business Research. 66 (8), 1231-1245.

Marlys Mason. (2013). "Ritualized Practice and Online Community Engagement". Society for Marketing Advances Proceedings. 25

David Sikolia, David Biros, Mark Weiser & Marlys Mason. (2013). "Trustworthiness of Grounded Theory Methodology Research in Information Systems". Proceedings of the Midwest Association for Information Systems.

Teresa Pavia & Marlys Mason. (2012). "Inclusion, Exclusion and Identity in Families Living with Childhood Disability". Consumption, Markets, and Culture. 15 (1), 87-115.

Teresa M. Pavia & Marlys Mason. (2012). "The Roots of Conflict in the American West between Existing Property Rights and Sustainable Water Practices". Berlin, Germany: Proceedings of the 37th Macromarketng Conference. 37, 198-215.

Stacey Baker & Marlys Mason. (2011). "Advancing The Process Theory of Consumer Vulnerability and Resiliency, in Transformative Consumer Research for Personal and Collective Well-Being". Taylor and Francis, D. Mick, S. Pettigrew and C. Pechmann (eds.) Transformative Consumer Research for Personal and Collective Well-Being.

Darrell E Bartholomew & Marlys Mason. (2011). "Building Customer Experiences in Brand Communities: Should Companies Focus on Brand Identification or Social Identification?". American Marketing Association Winter Educators Proceedings. , 258-259.

Steven W. Rayburn & Marlys Mason. (2011). "Social Services: An Application and Extension of Service-Dominant Logic". 2011 American Marketing Association Winter Educators Proceedings.

Darrell E Bartholomew, Todd Arnold & Marlys Mason. (2011). "The Dark Side of Social Consumption: Behavioral Addiction in the Online Brand Community". Advances in Consumer Research. 31

Marlys Mason & Xiang Fang. (2011). "The Influence of Specific Emotions and Involvement on the Processing of Risk Disclosure". Beijing, China: 9th Biennial Conference of Asian Association of Social Psychology.

Marlys Mason & Debra L. Debra. (2011). "Unintended Consequences of Health Supplement Information Regulations: The Importance of Recognizing Consumer Motivation". Journal of Consumer Affairs. 45 (2), 201-223.

Marlys Mason & John Tanner. (2011). "Youth and Risky Consumption: Moving Toward a Transformative Approach". Journal of Research for Consumers. 19

Marlys Mason & John F. Tanner. (2011). "Youth and Risky Consumption: Moving Toward a Transformative Approach". Journal of Research for Consumers. 19

Marlys Mason & Josh Wiener. (2010). "At-Risk Youth and Reactance toward Anti-Tobacco Appeals". 2010 American Marketing Association Winter Educators Proceedings .

Garrett Coble, Marlys Mason & Josh Wiener. (2008). "A Window of Opportunity: The Transition from Adolescence to Adulthood and Smoking Behavior". Proceedings of the American Marketing Association Summer Educator's Conference.

Kristin Scott & Marlys Mason. (2008). "Social Smoking about Young Adults: Theoretical Reasons for the Behavior". Marketing and Public Policy Conference Proceedings, American Marketing Association.

James Mason & Marlys Mason. (2008). "Teens and Anti-Tobacco Messages: Examining Reactance in Trial Users," in Latin American Advances in Consumer Research". Proceedings of the Association for Consumer Research. 2, 7.

Marlys Mason & Josh Wiener. (2007). "At-Risk Youth and Reactance toward Anti-Tobacco Appeals". Society for Marketing Advances Proceedings.

Marlys Mason & T. Pavia. (2007). "Consumers Set Apart: Marketplace Marginalization, Adaptation, and Resistance". European Advances in Consumer Research, Association for Consumer Research. 8

Marlys Mason & T. Pavia. (2007). "Marketspace Power Struggles: Families Confronting Spatial Limitations". Advances in Consumer Research. 31

T. Pavia & Marlys Mason. (2007). "The Circle of Invisibility: Consumers with Disability in the Market". Transformative Consumer Research Proceedings.

Marlys Mason, D. Scammon & Xiang Fang. (2007). "The Impact of Product Claims and Disclosures in the Dietary Supplement Industry". Journal of Consumer Affairs. 41, 74-99.

D. Scammon & Marlys Mason. (2006). ""Marketing and Society: What has Marketing Thought Contributed and What Does the Future Hold?" in Explorations in Marketing and Society". Cincinnati OH: Thomson Publishers.

Marlys Mason. (2006). "Consumer and Natural Hazards: Risk Assessments, Trust Perceptions, and Protection Motivations". American Marketing Association, Marketing and Public Policy Conference.

Marlys Mason & Josh Wiener. (2006). "Consumer and Natural Hazards: Risk Assessments, Trust Perceptions, and Protection Motivations". Marketing and Public Policy Conference Proceedings.

Marlys Mason. (2006). "Consumer Vulnerability as a Socially Constructed Phenomenon". Proceedings of the American Marketing Association Winters Education Meeting.

Marlys Mason. (2006). "Explorations in Marketing and Society". Proceedings of the American Marketing Association Winters Education Meeting.

Marlys Mason. (2006). "Marketspace Power Struggles: Families Confronting Spatial Limitations". Proceedings of the Annual Meeting of the North American Association for Consumer Research.

Marlys Mason & D. Scammon. (2006). "The Role of Personal Uncertainty and Product Involvement in Consumer Vulnerability". Advances in Consumer Research. 30

Marlys Mason & T. Pavia. (2006). "The Impact of a Special Needs Child on the Consumer Behavior of the Family". Journal of Marketing Management. 22 (9), 441-454.

Marlys Mason & T.L. Pavia. (2006). "When the Family System Includes Disability: Adaptation in the Marketplace, Roles and Identity". Journal of Marketing Management. 22, 1009-1030.

Marlys Mason & Xiang Fang. (2005). "Affect and Warnings: Does Mood Influence the Processing of Risk Disclosure?". Proceedings of the American Marketing Association Marketing and Public Policy Conference.

Xiang Fang & Marlys Mason. (2005). "Does Affect Influence the Processing of Risk Disclosure?". Proceedings of the American Marketing Association Annual Conference.

Marlys Mason & Josh Wiener. (2005). "The Unintended Consequences of Anti-Smoking Efforts on Teen Segments". Marketing and Public Policy Conference Proceedings, American Marketing Association.

T. Pavia & Marlys Mason. (2004). "The Reflexive Relationship Between Consumer Behavior and Adaptive Coping". Journal of Consumer Research, 31 (September), 441-455.

Marlys Mason & D.L. Scammon. (2003). "The Unintended Consequences of Mandated Disclosures: The Case of Dietary Supplements". Marketing and Public Policy Conference Proceedings, American Marketing Association.

Marlys Mason, Debra Scammon & Dan Fuller. (2002). "Health Report Cards: Do Enrollees’ Experiences Impact Plan Performance?". Advances in Health Care Research. , 59-68.

Marlys Mason. (2002). "Health Report Cards: Does the Market Respond to Comparative Service Information?". Chicago, IL: American Marketing Association: 2002 Marketing and Public Policy Conference Proceedings.

Marlys Mason, D. Scammon & R. Hueffner. (2002). "Does Health Status Matter? Examining the Experiences of the Chronically Ill in Medicaid Managed Care". Journal of Public Policy and Marketing, 21 (Spring), 53-65.

Marlys Mason & T. Pavia. (2001). "Exploring Water Consumption Using a Continuum Perspective: The Case of the American West". Academy of Marketing Science Review. 1 (10)

Marlys Mason & D. Scammon. (2000). "Health Claims and Disclaimers: Extended Boundaries and Research Opportunities in Consumer Interpretation". Journal of Public Policy and Marketing, 19 (Spring)

Marlys Mason, Kent Granzin & Kenneth Bahn. (2000). "Personal Investment Theory: A Tool for Segmenting Markets in Devising Marketing Strategy". Proceedings of the Academy of Marketing Science Conference.

Marlys Mason. (2000). "Serious Illness and Consumer Vulnerability: The Case of AIDS and Breast Cancer". Chicago, IL: American Marketing Association: 2000 Marketing and Public Policy Conference Proceedings.

Marlys Mason & Debra Scammon. (1999). "Consumers and Nutritional Supplements: Could This be Me? This is Me!". Provo, UT: Association for Consumer Research: , ed. E. Arnold and L. Scott; Association for Consumer Research. 26, 107-112.

Marlys Mason. (1999). "Motivating Participation in Exercise: Using Personal Investment Theory". ed. E. Arnold and L. Scott, Association for Consumer Research: Advances in Consumer Research. 26, 101-106.

Marlys Mason. (1998). "Dietary Supplements: Who's Minding the Store". ed. A. Andreason, A. Simonson and N.C. Smith, Chicago, IL: American Marketing Association: Marketing and Public Policy Conference Proceedings. 8, 45-53.

Marlys Mason. (1998). "Drugs or Dietary Supplements: FDA Enforcement of DSHEA". Journal of Public Policy & Marketing. 17 (Fall)

Marlys Mason. (1998). "Health Report Cards: Enhancing their Usefulness to Consumers". ed. J. Hair and E. Wilson-Woodside, Madison, WI: Association for Health Care Research: Advances in Health Care Research. (39-46)

Marlys Mason. (1998). "The Disruption of the Consumer Life Cycle By Serious Illness: The Case of Breast Cancer". ed. J. Alba and J. Hutchinson, Provo, UT: Association for Consumer Researc: Advances in Consumer Research. 25, 416-420.

Awards and Honors

Faculty Fellow in Social Science Research Applied to Hazards (2004)
Richard W. Poole Research Excellence Award (2004)
Professor of the Month (2002)
David Eccles Doctoral Research Scholar Award (2000)
Marriner Eccles Graduate Research Fellowship in Political Economy (2000)

Editorial and Review Activities

Association for Consumer Research Conference
Invited Manuscript Reviewer
2005

American Marketing Association
Invited Manuscript Reviewer
2002

International Journal of Advertising
Editorial Board Member
2010 - 2016

Journal of Public Policy & Marketing
Editorial Board Member
2006 - 2016

Journal of Consumer Behavior
Invited Manuscript Reviewer

Research in Consumer Behavior
Invited Manuscript Reviewer

2004 Marketing and Public Policy Conference Proceedings
Editor or Co-Editor
2004 - 2005

Society for Marketing Advances Doctoral Dissertation Proposal Competition
Invited Manuscript Reviewer

Academic, Military, and Professional Positions

Department of Marketing, Oklahoma State University, Associate Professor, 2007
University of Edinburgh and University of Lancaster, United Kingdom, Visiting Scholar, - 2013
CIMBA - Consortium for International Studies, Italy, Visiting Professor, January 2009 - April 2009
Department of Marketing, Oklahoma State University, Assistant Professor, 2001 - 2007
Department of Marketing, University of Utah, Visiting Lecturer, 2000 - 2001