Profiles

Photo
Jerry Rackley Executive-in-Residence School of Marketing and International Business CLB 037 Stillwater Campus 405-744-4769 (Phone)

Jerry Rackley brings over 30 years of professional and consulting experience to his role as Executive-in-Residence in Marketing. He is the author of Marketing Analytics Roadmap: Metrics, Methods, and Tools. He earned his Bachelor of Science from Oklahoma State University in Computer Science. At OSU, he teaches business marketing, services marketing, digital marketing and consulting in marketing analytics.

Education

BS, Oklahoma State UniversityComputer Science1983

Publications

Jerry Rackley. (2015). "High Performance ABM Capabilities: Benchmark Study Report". Demand Metric Research Corporation.

Jerry Rackley. (2015). "Marketing Analytics Roadmap: Methods, Metrics and Tools". Apress: New York, NY:

Laura Patterson & Jerry Rackley. (2015). "How Best-in-Class Marketers Serve as Value Creators". Journal of Creating Value. 1 (2), 190-203.

Jerry Rackley. (2015). "Interactive Video: Defining & Measuring Performance". Demand Metric Research Corporation.

Jerry Rackley. (2015). "2015 Video Content Marketing: Evaluating Impact from 2014 to Present". Demand Metric Research Corporation.

Jerry Rackley. (2015). "Event Engagement: Accelerating the Customer Lifecycle". Demand Metric Research Corporation.

Jerry Rackley. (2015). "2015 Sales Enablement: Benchmark Report". Demand Metric Research Corporation.

Jerry Rackley. (2015). "Account-Based Marketing Adoption". Demand Metric Research Corporation.

Jerry Rackley. (2015). "Association Marketing: 2015 State of Digital Marketing in Associations". Demand Metric Research Corporation.

Jerry Rackley. (2015). "Marketing with Acquired Data". Demand Metric Research Corporation.

Jerry Rackley. (2015). "The Impact of Content Effectiveness on Sales & Marketing". Demand Metric Research Corporation.

Jerry Rackley. (2015). "The Truth About Digital Body Language". Demand Metric Research Corporation.

Jerry Rackley. (2015). "Online Community Performance: Driving Revenue or Becoming Dead Zones?". Demand Metric Research Corporation.

Jerry Rackley. (2014). "Association Marketing: 2014 State of Digital Marketing in Associations". Demand Metric Research Corporation.

Jerry Rackley. (2014). "Demand Generation & SEO: Identifying the Impact of SEO on Demand Generation". Demand Metric Research Corporation.

Jerry Rackley. (2014). "Digital Marketing for 2015: Targeting Audiences & Adopting New Strategies". Demand Metric Research Corporation.

Jerry Rackley. (2014). "Referral Marketing: Identifying Current Strategies & Programs for Success". Demand Metric Research Corporation.

Jerry Rackley. (2014). "Customer Marketing: Improving Customer Satisfaction & Revenue Impact". Demand Metric Research Corporation.

Jerry Rackley. (2014). "Online Communities: Driving Customer Engagement & Influencing Revenue". Demand Metric Research Corporation.

Jerry Rackley. (2014). "Video Content Marketing: Identifying Metrics & Measuring Impact". Demand Metric Research Corporation.

Jerry Rackley. (2014). "The Metrics of Bad Sales Interactions: A Sales Experience Benchmark Report". Demand Metric Research Corporation.

Jerry Rackley. (2014). "Enhancing the Buyer’s Journey” Benchmarks for Content & the Buyer’s Journey". Demand Metric Research Corporation.

Jerry Rackley. (2014). "Marketing Research Landscape". Demand Metric Research Corporation.

Jerry Rackley. (2013). "Corporate Culture: the Biggest Asset Not on the Balance Sheet". Vistage Executive Street blog.

Jerry Rackley. (2013). "Cultivating Brand Loyalty". Vistage Executive Street blog.

(2013). "Gauging & Optimizing Performance". Demand Metric Research Corp..

(2013). "Revenue Growth Strategy for 2014". Demand Metric Research Corp..

(2013). "Sales & Marketing Alignment: Benchmarks, Insights & Advice". Demand Metric Research Corp..

(2013). "Sales & Marketing Data Quality Benchmark Report". Demand Metric Research Corp..

(2013). "Sales Enablement in 2013: Benchmarks, Insights & Advice". Demand Metric Research Corp..

(2013). "The Power of Digital Experiences in 2014". Demand Metric Research Corp..

Jerry Rackley. (2013). "Why Digital Word-of-Mouth Marketing is Important for Business". Vistage Executive Street blog.

Jerry Rackley. (2013). "B2B Email Marketing Effectiveness: Benchmarks, Insights & Advice". Demand Metric Research Corporation.

Jerry Rackley. (2013). "Online Advertising & Real-Time-Bidding: Benchmarks, Insights & Advice". Demand Metric Research Corporation.

Jerry Rackley. (2013). "Marketing Analytics in 2013: Benchmarks, Insights & Advice". Demand Metric Research Corporation.

Jerry Rackley. (2013). "Ride Your Elevator Pitch To The Top". Vistage Executive Street blog.

Jerry Rackley. (2013). "Anatomy of a Product Failure". Vistage Executive Street blog.