Ted Matherly is an Assistant Professor of Marketing in the Spears School of Business at Oklahoma State University. His academic research focuses on two areas, consumer identity signaling and social influence processes, examining how individuals evaluate signaling behavior through brands and how these evaluations impact their own decisions. His work has appeared in the Journal of Marketing Research, and has been presented at the ACR and SCP conferences.
Prior to his academic career, Ted worked for the re:group Agency in Ann Arbor as a media planner. Ted lives in Edmond with his wife Deborah.
EducationPh D, University of Maryland, Marketing, 2013
BS, University of Michigan, Communications, 2006
James Ted Matherly & Anastasiya Pocheptsova Ghosh. "Is What You Feel What They See? Prominent vs. Subtle Identity Signaling in Inter-group Interactions". Hoboken, NJ: Journal of Behavioral Decision Making. (Forthcoming). forthcoming
Zachary Arens, James Ted Matherly & Todd Arnold. (2016). "Big Brands, Big Cities: How the Population Penalty Affects Common Brands in Densely Populated Areas". Berlin, Germany: Association for Consumer Research.
Rosellina Ferraro, Amna Kirmani & James Ted Matherly. (2013). "Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution". Journal of Marketing Research, 50 (4), 477-488.
Awards and HonorsPoole Research Excellence Award (2013)
AMA-Sheth Doctoral Consortium Fellow (2009)