Profiles

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Zachary Arens Assistant Professor School of Marketing and International Business 445 Business Building Stillwater Campus 405-744-6349 (Phone) Curriculum vitae / Résumé

Education

Ph D, University of Maryland, Robert H. Smith School of BusinessMarketing2012
MS, University of MarylandSurvey Methodology2004
BA, James Madison UniversityBusiness Administration in Marketing2000

Publications

James Ted Matherly, Zachary Arens & Todd Arnold. (2018). "Big Brands, Big Cities: How the Population Penalty Affects Common, Identity Relevant Brands in Densely Populated Areas". International Journal of Research in Marketing. 35 (1)

Zachary G Arens & Rebecca W Hamilton. (2018). "The Substitution Strategy Dilemma: Substitute Selection versus Substitute Effectiveness". Journal of Academy of Marketing Science, 46 (1), 130-146.

Zachary G Arens & Rebecca W Hamilton. (2017). "The Rebound of the Forgone Alternative". Journal of Consumer Psychology, 27 (3), 318-332.

Zachary Arens, James Ted Matherly & Todd Arnold. (2016). "Big Brands, Big Cities: How the Population Penalty Affects Common Brands in Densely Populated Areas". Berlin, Germany: Association for Consumer Research.

Zachary Arens & Rebecca W Hamilton. (2016). "Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired". Journal of Consumer Research, 43 (3), 448-459.

Rebecca W. Hamilton, Debra V. Thompson, Zachary Arens, Simon J. Blanchard, Gerald Haubl, P. K. Kannan, Uzma Kahn, Donald Lehmann, Margaret Meloy, Neal Roese & Manoj Thomas. (2014). "Consumer substitution decisions: An integrative framework". Marketing Letters. 25 (3), 305-317.

Zachary Arens & Roland T. Rust. (2012). "The duality of decisions and the case for impulsiveness metrics". Journal of the Academy of Marketing Science . 40 (3), 468-479.

Catalina Kopetz, E. Kruglanski, Zachary Arens, Jordan Etkin & Heather M. Johnson. (2011). "The dynamics of consumer behavior: A goal systemic perspective". Journal of Consumer Psychology, 22 (2), 208-223.

Roger Tourangeau, Frederick Conrad, Zachary Arens, Scott Fricker & Sunghee Lee. (2006). "Everyday Concepts and Classification Errors: Judgments of Disability and Residence". Journal of Official Statistics. 22 (3), 385-418.

Academic, Military, and Professional Positions

Oklahoma State University, Department of Marketing, Assistant Professor, August 2013
Rice University, Visiting Assistant Professor, July 2012 - June 2013
The Gallup Organization, San Francisco, CA, Lead Methodologist for The Gallup Panel, 2005 - 2007
The Gallup Organization, Washington, DC, Management Consultant & Data Analyst, 2000 - 2005