Zachary Arens Assistant Professor School of Marketing and International Business 445 Business Building Stillwater Campus 405-744-6349 (Phone) Curriculum vitae / Résumé


Ph D, University of Maryland, Robert H. Smith School of BusinessMarketing2012
MS, University of MarylandSurvey Methodology2004
BA, James Madison UniversityBusiness Administration in Marketing2000


James Ted Matherly, Zachary Arens & Todd Arnold. (2018). "Big Brands, Big Cities: How the Population Penalty Affects Common, Identity Relevant Brands in Densely Populated Areas". International Journal of Research in Marketing. 35 (1)

Zachary G Arens & Rebecca W Hamilton. (2018). "The Substitution Strategy Dilemma: Substitute Selection versus Substitute Effectiveness". Journal of Academy of Marketing Science, 46 (1), 130-146.

Zachary G Arens & Rebecca W Hamilton. (2017). "The Rebound of the Forgone Alternative". Journal of Consumer Psychology, 27 (3), 318-332.

Zachary Arens, James Ted Matherly & Todd Arnold. (2016). "Big Brands, Big Cities: How the Population Penalty Affects Common Brands in Densely Populated Areas". Berlin, Germany: Association for Consumer Research.

Zachary Arens & Rebecca W Hamilton. (2016). "Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired". Journal of Consumer Research, 43 (3), 448-459.

Rebecca W. Hamilton, Debra V. Thompson, Zachary Arens, Simon J. Blanchard, Gerald Haubl, P. K. Kannan, Uzma Kahn, Donald Lehmann, Margaret Meloy, Neal Roese & Manoj Thomas. (2014). "Consumer substitution decisions: An integrative framework". Marketing Letters. 25 (3), 305-317.

Zachary G Arens & Roland T. Rust. (2011). "The duality of decisions and the case for impulsiveness metrics". Journal of the Academy of Marketing Science . 40 (3), 468-479.

Catalina Kopetz, Arie Kruglanski, Zachary G Arens, Jordan Etkin & Heather M. Johnson. (2011). "The dynamics of consumer behavior: A goal systemic perspective". Journal of Consumer Psychology, 22 (2), 208-223.

Roger Tourangeau, Frederick Conrad, Zachary Arens, Scott Fricker & Sunghee Lee. (2006). "Everyday Concepts and Classification Errors: Judgments of Disability and Residence". Journal of Official Statistics. 22 (3), 385-418.

Academic, Military, and Professional Positions

Oklahoma State University, Department of Marketing, Assistant Professor, August 2013
Rice University, Visiting Assistant Professor, July 2012 - June 2013
The Gallup Organization, San Francisco, CA, Lead Methodologist for The Gallup Panel, 2005 - 2007
The Gallup Organization, Washington, DC, Management Consultant & Data Analyst, 2000 - 2005