Steven Shepherd Assistant Professor School of Marketing and International Business 303 North Hall Tulsa Campus 918-594-8165 (Phone)


PostDoc, Duke UniversityPostdoctoral Researcher2015
Ph D, UNIVERSITY OF WATERLOO, Ontario, CanadaSocial Psychology2012
BA, Brock University, Ontario, CanadaPsychology2006


Steven Shepherd & Troy H Campbell. "The Effect of Egocentric Taste Judgments on Stereotyping of Welfare Recipients and Attitudes Toward Welfare Policy". Journal of Public Policy and Marketing, (Forthcoming).

Steven Shepherd & Troy H Campbell. (2018). "Differing Terms for the Peer-to-Peer Economy and Their Associations with Race, Morality, and Legitimacy". Marketing and Public Policy Conference Proceedings.

Steven Shepherd & Aaron C Kay. "“’Jesus, Take the Wheel’: The Appeal of Spiritual Products in Satiating Concerns about Randomness". Journal of Marketing Management. (Forthcoming).

Steven Shepherd, Justin Friesen, Kristin Laurin, Danielle Gaucher & Aaron Kay. (2018). "System Justification: Experimental Evidence, its Contextual Nature, and Implications for Social Change.". British Journal of Social Psychology.

Steven Shepherd & Gavan J Fitzsimons. "Seeing Brands Through Rose-Colored Lenses: When Fear of Being Taken Advantage Of Leads to Increased Trust". Association for Consumer Research . (Forthcoming).

Steven Shepherd & Aaron Kay. (2018). "Guns as a Source of Order and Chaos: Compensatory Control and the Psychological (Dis)Utility of Guns for Liberals and Conservatives". Journal of the Association for Consumer Research. 3 (1), 16-26.

Steven Shepherd & Devon Proudfoot. (2017). "“System Justification,” in The SAGE Encyclopedia of Political Behavior, ed. F. Moghaddam". Sage Publications, Inc..

Steven Shepherd, R.P. Eibach & A.C. Kay. (2017). "’One Nation Under God’: The System-Justifying Function of Symbolically Aligning God and Government". Politcal Psychology. 38 (5), 703-720.

Steven Shepherd. (2016). "“Compensatory Institutional Trust: A ‘Dark Side’ of Trust,” in Interdisciplinary Perspectives on Trust". Springer; E. Shockley, T. M. S. Neal, Pytik Zillig, L. M. & Bornstein, B. H.(Eds.).

Steven Shepherd, Aaron Kay & Richard Eibach. (2015). "Achieving Existential Security Through Symbolically Fusing Secular and Religious Sources of Control and Order,” in Handbook of Personal Security". Taylor & Francis: Psychology Press: ed. A. Wichman, P. Carroll, & B. Arkin (Eds.), Taylor & Francis: Psychology Press.

Steven Shepherd, Gavan Fitzsimons & Tanya Chartrand. (2015). "When Brands Reflect our Ideal World: The Values and Brand Preference of Consumers who Support vs. Reject Society’s Dominant Ideology". Journal of Consumer Research, 42 (1), 76-92.

Jillian Banfield, Steven Shepherd & Aaron Kay. (2014). "Consequences of System Defense Motivations for Individuals’ Willingness to Act Sustainably,” in Multiple Selves: Angels, Demons, and Sustainable Behavior". London: Psychology Press: ed. H. van Trijp, London: Psychology Press.

Simone Tang, Steven Shepherd & Aaron Kay. (2014). "Do Difficult Decisions Motivate Belief in Fate? A Test in the Context of the 2012 U.S. Presidential Election". Psychological Science. 25 (4), 1046-1048.

Steven Shepherd & Aaron Kay. (2014). "When Government Confidence Undermines Public Involvement in Modern Disasters". Social Cognition. 32 (3), 206-216.

Steven Shepherd & Aaron Kay. (2012). "On the Perpetuation of Ignorance: System Dependence, System Justification, and the Motivated Avoidance of Socio-Political Information". Journal of Personality and Social Psychology. 102 (2), 264-280.

Steven Shepherd, Aaron Kay, Mark Landau & Lucas Keefer. (2011). "Evidence for the Specificity of Control Motivations in Worldview Defense: Distinguishing Compensatory Control from Uncertainty Management and Terror Management Processes". Journal of Experimental Social Psychology. 47 (5), 949-958.

Danu Stinson, Christine Logel, Steven Shepherd & Mark Zanna. (2011). "Re-Writing the Self-Fulfilling Prophecy of Social Rejection: Self-affirmation Improves Relational Security and Social Behavior up to Two Months Later". Psychological Science. 22 (9), 1145-1149.

Kristin Laurin, Aaron Kay & Steven Shepherd. (2011). "Self-Stereotyping as a Route to System Justification". Social Cognition. 29 (2), 360-375.

Aaron Kay, Steven Shepherd, Craig Blatz, Sook Chua & Adam Galinsky. (2010). "For God (or) Country: The Hydraulic Relation between Government Instability and Belief in Religious Sources of Control". Journal of Personality and Social Psychology. 99 (5), 725-739.

Kristin Laurin, Steven Shepherd & Aaron Kay. (2010). "Restricted Emigration, System Inescapability, and Defense of the Status Quo: System-Justifying Consequences of Restricted Exit Opportunities". Psychological Science. 21 (8), 1075-1082.

Steven Shepherd & Kathryn Belicki. (2008). "Trait Forgiveness and Traitedness within the HEXACO Model of Personality". Personality and Individual Differences. 45 (5), 389-394.

Awards and Honors

Best Paper Award (2017)