Profiles

Photo
Emeline Martin Visiting Assistant Professor School of Marketing and International Business 412 Business Building Stillwater Campus

Education

Ph D, Universite D'auvergne-Clermont University IMarketing2017
MA, Universite D'auvergne-Clermont University IMarketing2012
BA, Universite D'auvergne-Clermont University IFinance and Economics2010

Publications

Emeline Martin & S. Capelli. (2017). "Region Brand Legitimacy: Towards a Participatory Approach Involving Residents of a Place". Public Management Review.

Emeline Martin & J-J Cegarra. (2014). "Region Brand: What Unity Behind the Brand?". Proceedings of the 30ème Congrès de l’Association Française du Marketing (AFM, The French Marketing Association). , 77-78.

N. Hayes, B. Caemmerer, Emeline Martin & E. Masters. (2014). "Use, Abuse or Contribute!: A Framework for Classifying How Companies Engage with Country Image". International Marketing Review. 31 (1), 79-97.

S. Capelli & Emeline Martin. (2013). "A Brand for a Region: Legitimate Strategy or Marketing Felony? The Case of France and the Auvergne Region". Proceedings of the 11th Annual International Conference on Business: Accounting, Finance, Management & Marketing. , 96-97.

H. El Makrini, I. Cadimi & Emeline Martin. (2013). "The Effects of Customer and Competitor Orientations on Export Performance: An Empirical Study of Moroccan SMEs". Proceedings of the 10th Annual International Conference on Small and Medium Sized Enterprises: Management, Marketing, Economic Aspects. , 19.

N. Hynes, B. Caemmerer & Emeline Martin. (2012). "Exploit, Neglect, Develop, Live: A Typology of Country Image Use in Company Branding". Proceedings of the 2012 Academy of Marketing Science World Marketing Congress. , 304-308.